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Practical examples to better understand the factors that influence the impacts.
Case Studies
Case studies help to determine the variability of results according to certain news characteristics.

By observing the results obtained regarding the press kits distributed on v2com, we have been able to establish a correlation between certain key news factors and the media interest it generates.

Here are several examples that illustrate this trend.
Factors
Media interest – the number of downloads – may vary depending on factors such as:
  • The kind of news
  • Originality of the news item
  • Relevance and exclusivity of the item
  • Quality of press materials
  • Number of images
  • Media relations activities

Several other factors may affect results.
Standard batay csorba
Architecture
Double Duplex, Canada
Batay-Csorba Architects

Number of images: 14
Language(s) of the press release: English
Media downloads: 57

Internationality of the media: Taiwan, France, Portugal, Hong Kong, United States, Spain, India, Russia, Italy...

Standard tinker
Architecture
TIRPITZ, a 'Hidden Museum' on Danish West Coast, Denmark
BIG - Bjarke Ingels Group and Tinker imagineers

Number of images: 31 + video
Language(s) of the press release: English
Media downloads: 61

Internationality of the media: Brazil, United Kingdom, Hong Kong, United States, Italy, Spain, Lebanon, Netherlands, Czech Republic...

Standard metaform
Architecture
Residential Building with 15 Units, Luxembourg
Metaform architects

Number of images: 31 + video
Language(s) of the press release: English
Media downloads: 45

Internationality of the media: Australia, South Korea, Sweden, Italy, Ecuador, South Africa, Germany, United States, Chile...

Standard alexander co
Interior design
Palm Beach Project, Australia
Alexander&Co

Number of images: 19
Language(s) of the press release: English
Media downloads: 48

Internationality of the media: Italy, Canada, Brazil, United States, Guadeloupe, Spain, Germany, United Kingdom, China, Portugal...

Standard jordan parnass
Interior design
Oprah Sponsored Performing Arts Center, United States
Jordan Parnass Digital Architecture

Number of images: 14
Language(s) of the press release: English / French
Media downloads: 17

Internationality of the media: Hong Kong, Italy, Canada, United States, France, The Netherlands, United Arab Emirates, Colombie, United Kingdom...

Standard neri hu
Interior design
The HUB Performance and Exhibition Center, China
Neri&Hu Design and Research Office

Number of images: 20
Language(s) of the press release: English
Media downloads: 32

Internationality of the media: United States, France, Canada, Israel, Italy, Germany, Poland, Singapore, Argentina...

Standard fortunen
Landscape architecture
Skjervet, Norway
Fortunen AS

Number of images: 20
Language(s) of the press release: English
Media downloads: 42

Internationality of the media: Italy, Mexico, Spain, United Kingdom, France, Germany, Canada, Switzerland, India, United States...

Standard aecom
Landscape architecture
Oxygen Park, Education City, Doha, Qatar
Qatar Foundation, AECOM

Number of images: 17
Language(s) of the press release: English
Media downloads: 40

Internationality of the media: Russia, United States, Canada, Hong Kong, China, Mexico, Sri Lanka, Germany, Portugal, Australia...

Standard j.mayer h
Installation
XXX Times Square with Love, United States
J.MAYER.H und Partner, Architekten

Number of images: 10
Language(s) of the press release: English
Media downloads: 22

Internationality of the media: Spain, Poland, United Kingdom, Czech Republic, Canada, Germany, United States, France...

Standard moment factory
Multimedia design
AURA Creates Awe-Inspiring Experience in the Heart of a Celebrated Historic Cathedral, Canada
Moment Factory

Number of images: 49 + video
Language(s) of the press release: English / French
Media downloads: 31

Internationality of the media: Italy, Germany, France, Brazil, Ireland, South Korea, Russia, Canada, Spain...

Standard anony
Lighting Design
New Lighting Collection by ANONY, Canada
ANONY

Number of images: 15
Language(s) of the press release: English / French
Media downloads: 24

Internationality of the media: Canada, India, Portugal, France, The Netherlands, South Africa, Greece, China, United States...

Standard eray carbajo
Furniture
The Monumental Chair, United States
Eray Carbajo

Number of images: 4
Language(s) of the press release: English
Media downloads: 30

Internationality of the media: Canada, United States, The Netherlands, China, United Arab Emirates, Luxembourg, Colombie, Turkey, France, United Kingdom...

Standard kayiwa
Product
Out with Marble: KAYIWA Proves That Granite Has Always Been "In", Finland
KAYIWA

Number of images: 30
Language(s) of the press release: English
Media downloads: 28

Internationality of the media: United States, Israel, Lebanon, Chile, Turkey, Portugal, Spain, New Zealand, Greece...

Standard pone
Art
Exploration Is Changing The World — Transparent Shell, China
PONE ARCHITECTURE

Number of images: 15
Language(s) of the press release: English
Media downloads: 31

Internationality of the media: Germany, United Kingdom, South Africa, Russia, Chile, Malaysia, United States, Israel, Spain...

Standard 1114 01 01 sc v2com
Art
From architecture to fashion in 8 seconds, United Kingdom
Nicolas Ruel Photographer

Number of Images: 15 images + 1 video
Language(s) of the press release: English / French
Media downloads: 22

Internationality of the media: United States, Poland, Brazil, Argentina, Ukraine, Latvia, Greece, Morocco, Germany, Spain, Italy, China, Portugal, United Kingdom, Israel...

Standard fav
Competition
Festival des Architectures Vives 2017, France
Association Champ Libre - Festival des Architectures Vives (FAV)

Number of Images: 30
Language(s) of the press release: English / French
Media downloads: 21

Internationality of the media: Australia, United States, Spain, Italy, Mexico, France, Puerto Rico, Poland, Slovakia...

Standard 842 02 15 sc v2com
Fashion design
(no)where (now)here - two gaze activated dresses, Canada
Ying Gao

Number of Images: 15 images + 1 video
Language(s) of the press release: English / French
Media downloads: 28

Internationality of the media: Greece, Canada, Portugal, United Kingdom, Italy, Netherlands, South Africa, Israel, Russia, Spain, Ecuador, Germany, Switzerland, United States, China, Colombia, United Arab Emirates...