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Press Kit
| no: 3211-03
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Press kit - Press release - Sportium Saint-Hubert - INDESIGN inc CONRATH architecte
A v2com exclusive

Sportium Saint-Hubert

Longueuil, Canada

INDESIGN inc CONRATH architecte

Montréal, Canada, 2019-02-01 -

The spatial and material attributes of Sportium stem from the sporting mindset, that of stadiums, sports fields, and athletes aiming for the podium. The building is conceived to stand alone, and to stand out and above the conventional retail architecture of commercial sites. The building is designed to be viewed from a multitude of approach angles with a recognizable imagery, essentially achieved by continuity of the external material treatment on all facades. Crowned with a projecting roof canopy, the forty foot high central atrium clearly signifies the building entrance and is prominent both from outside and within.

 

Outside and inside demonstrate a straightforward and systematic material identity. The building methodology is that of prefabrication with the principal elements factory built and delivered to the site for assembly and installation. Full height concrete panels weighing thirty thousand pounds are mechanically connected to the steel structure. The exterior texture, the insulation core, wiring conduits, and openings for windows and doors are pre-calculated and incorporated into the panels during the moulding operation. The sandblast treatment creating the interior finish completes the fabrication process. The efficient nature of prefabrication greatly reduces construction costs and building erection time. Furthermore, as a result, the interior construction of gypsum walls is reduced to essential requirements. The notions of performance and efficiency, much sought after in the world of sports, are thus a true component of the Sportium architectural equation.

 

The Sportium design is created as a progression of scale. First in importance is the white steel building structure comprised of large tube columns, beams and cross-braces. These elements define the primary spatial rhythm within the thirty foot high volume where the central atrium reaches upward to attain forty feet. Inscribed within this primary scale is the secondary modulation composed of a tubular system of goal post inspiration. The metal components of this system are fabricated and assembled using methods and technology kindred to that of the primary building structure, producing a conceptually coherent design both visually and physically. Positioned along the peripheral walls and stemming from the central columns, this secondary system provides support for sports equipment, sports clothes, and sports footwear to a height of 11 feet. The third level of modulation is constituted by the floor furniture system designed in an identical language of tubular sections and metal grills, with these being complemented by white lacquered showcases that feature and highlight eyewear and electronic merchandise.

  

Most prominent in the Sportium concept are the ingredients of luminosity and fluidity. The central atrium and large corner windows allow daylight to inundate the interior while allowing the interior to resonate outside at night. Careful consideration was given to the balance of natural illumination and led lighting to ensure visual comfort and a positive spatial experience through the brightest and darkest months of the Canadian climate. The flooring materials of gray and white subtly alternate to contribute an effect of light and shadow all while referencing the linear markings of sports fields and courts. The green floor guidelines serve as a noticeable invitation to explore the vast selection of merchandise whether directly straight ahead, leftwards, rightwards and upwards to the mezzanine level. Within this environment the principle of way-steering is accomplished by the visual merchandise presentation displays. The intensive use of mannequins suspended on the upper steel grids designate locations of product types destinations of particular interest to the men, woman, and youth sporting shoppers.

 

The disciplines of cycling in summer and cross country skiing in winter are found on the 50,000 square foot main floor. The 20,000 square foot upper mezzanine contains the disciplines of hockey, soccer, tennis, baseball, bodybuilding and yoga. Together these floorplates combine to offer the largest of sport stores in Canada. Ever conscious of the highest level of service, the personnel of Sportium are chosen for their sporting knowledge and their present or past involvement in professional sports.

   

Client : Sail-Sportium

Prototype concept: Jonathan Conrath, Gary Michael Conrath,

Conrath architecte-Indesign inc.

Architects: Conrath architect & STA architects

Interior design: Jonathan Conrath, Nehad Kamel

Structural engineer: Alain Pomerleau

HVAC engineers: P.A Garceau, Daniel Gallant

Landscape architect: Richard Belisle


About Indesign inc.

The firm was founded in 1984 by Gary Michael Conrath, who holds a bachelor of architecture with minors in urban design and heritage preservation. Over the years, the studio has built an excellent reputation, particularly in the mall-based big-box retail sector. Indesign’s clients include major retailers such as Sports Experts, Primeau Vélo, Québec|Sail and Nike. 

- 30 -


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Press kit | 3211-03 - Press release | Sportium Saint-Hubert - INDESIGN inc CONRATH architecte - Commercial Architecture - Facade perspective view - Photo credit:  Marc Cramer
Facade perspective view
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Press kit | 3211-03 - Press release | Sportium Saint-Hubert - INDESIGN inc CONRATH architecte - Commercial Architecture - Facade elevation view - Photo credit: Marc Cramer
Facade elevation view
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Press kit | 3211-03 - Press release | Sportium Saint-Hubert - INDESIGN inc CONRATH architecte - Commercial Architecture - Overview of central zone - Photo credit: Marc Cramer
Overview of central zone
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Press kit | 3211-03 - Press release | Sportium Saint-Hubert - INDESIGN inc CONRATH architecte - Commercial Architecture - Central zone towards men's clothing - Photo credit: Marc Cramer
Central zone towards men's clothing
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Press kit | 3211-03 - Press release | Sportium Saint-Hubert - INDESIGN inc CONRATH architecte - Commercial Architecture - Store entrance - Photo credit: Marc Cramer
Store entrance
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Press kit | 3211-03 - Press release | Sportium Saint-Hubert - INDESIGN inc CONRATH architecte - Commercial Architecture - Main aisle - Photo credit: Marc Cramer
Main aisle
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Press kit | 3211-03 - Press release | Sportium Saint-Hubert - INDESIGN inc CONRATH architecte - Commercial Architecture - Women's fashion area - Photo credit: Marc Cramer
Women's fashion area
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Press kit | 3211-03 - Press release | Sportium Saint-Hubert - INDESIGN inc CONRATH architecte - Commercial Architecture - Athletic fashion area - Photo credit: Marc Cramer
Athletic fashion area
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Press kit | 3211-03 - Press release | Sportium Saint-Hubert - INDESIGN inc CONRATH architecte - Commercial Architecture - Men's fashion showcase - Photo credit: Marc Cramer
Men's fashion showcase
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Press kit | 3211-03 - Press release | Sportium Saint-Hubert - INDESIGN inc CONRATH architecte - Commercial Architecture - Youth clothing area - Photo credit: Marc Cramer
Youth clothing area
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Press kit | 3211-03 - Press release | Sportium Saint-Hubert - INDESIGN inc CONRATH architecte - Commercial Architecture - Footwear department - Photo credit: Marc Cramer
Footwear department
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Press kit | 3211-03 - Press release | Sportium Saint-Hubert - INDESIGN inc CONRATH architecte - Commercial Architecture - Electronic merchandise - Photo credit: Marc Cramer
Electronic merchandise
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Press kit | 3211-03 - Press release | Sportium Saint-Hubert - INDESIGN inc CONRATH architecte - Commercial Architecture - Hockey sticks - Photo credit: Marc Cramer
Hockey sticks
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Press kit | 3211-03 - Press release | Sportium Saint-Hubert - INDESIGN inc CONRATH architecte - Commercial Architecture - Hockey equipment - Photo credit: Marc Cramer
Hockey equipment
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Press kit | 3211-03 - Press release | Sportium Saint-Hubert - INDESIGN inc CONRATH architecte - Commercial Architecture - Hockey and skates departments - Photo credit: Marc Cramer
Hockey and skates departments
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Press kit | 3211-03 - Press release | Sportium Saint-Hubert - INDESIGN inc CONRATH architecte - Commercial Architecture - Soccer and team sports departments - Photo credit: Marc Cramer
Soccer and team sports departments
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Press kit | 3211-03 - Press release | Sportium Saint-Hubert - INDESIGN inc CONRATH architecte - Commercial Architecture - Ground floor plan - Photo credit: Indesign
Ground floor plan
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Press kit | 3211-03 - Press release | Sportium Saint-Hubert - INDESIGN inc CONRATH architecte - Commercial Architecture - Mezzanine plan - Photo credit: Indesign
Mezzanine plan
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