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Press Kit
| no: 2651-01
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Press kit - Press release - New Wall Display is Added to One of Focus SB's Five New Showrooms, Beijing - Focus SB Ltd
A v2com exclusive

New Wall Display is Added to One of Focus SB's Five New Showrooms, Beijing

Dongcheng Qu, China

Focus SB Ltd



United Kingdom, 2019-02-25 -

Beijing Building Materials Trade Tower, one of Focus SB’s showrooms in China, has recently added a beautiful wall display.


Luxury brand Focus SB’s high quality electrical wiring accessories are mounted on three blue boards, which are designed as traditional British door decorations. Sockets and switches are displayed on classic European decorative Damascus patterned wallpaper, giving the show boards the mystery and nobility of a royal garden.


Visitors to the company’s recently opened Beijing project showroom can view Focus SB’s Sheraton, Victorian, Georgian plate styles, and contemporary Horizon range, along with customised plates for private residences and hotels. With an array of different finishes, these samples give a comprehensive overview of Focus SB’s eye-catching electrical accessories.


Focus SB has opened five showrooms across China, two in Beijing, one in Hangzhou and one in Hong Kong, following the British luxury brand’s successful launch at Shanghai’s Grand Hyatt in 2018. The company’s flagship showroom is located in the iconic Jin Mao Tower in Shanghai.


In China, Focus SB’s showrooms usually display products in jewellery cabinets to bring out the quality and elegance of its electrical accessory collections which are likened to ‘wall jewellery’ in Europe. The new wall display however, enables guests to take a closer look and to touch to the company’s beautifully-finished products, offering a more tactile experience.


Please contact Focus SB’s distributor partner in Beijing to know more about its ‘wall jewellery’ products.

Address: 1-08, Ground Floor, Beijing Building Materials Trade Tower, No.14, Dongtucheng Road, Chaoyang District, Beijing Tel:010-5977 8113


Focus SB is showcasing an array of eye catching products at Design Shanghai,  Shanghai Exhibition Centre, 6th - 9th March 2019 and invites new potential clients as well as existing customers to visit stand WG-49 in the West Hall 1.


About Focus SB

Focus SB® is a British company dedicated manufacturing electrical wiring accessories of the highest quality for 40 years. Industry leaders, Focus SB sockets and switch-plates are highly sought after for prestigious interiors projects, both in the UK and internationally.


Focus SB is the first in the British electrical wiring accessories manufacturing industry to develop and manufacture a product range for China, successfully licensed to manufacture and export products in 2017.


The only UK electrical accessory manufacturer with total control of its manufacturing process in-house, Focus SB’s engineering and state-of-the-art auto finishing facility enables the company to be flexible and reactive to customer demands. In addition to the £150,000 investment in its auto finishing plant, Focus SB continues to invest in the expansion of its finishing facilities.


Unique to Focus SB, electrophoretic lacquering of polished brass plates provides durability, offering a hard wearing finish to ensure products keep their appearance over time. It is one of the only UK manufacturers able to match its rocker and toggle switches to its plate finishes.


Product innovations have seen Focus SB develop the UK’s only totally flush-fit faceplate, the Focus SB Smoothie®, in collaboration with SHH architecture and interior design practice (2014). Its USB socket is one of few products in the UK with dedicated amperage for faster charging of tablet and mobile ‘phone and a total output of 3.1 amps.


Focus SB energy-saving hotel key card switches are rated at 32 amps, where many alternatives are not. The company has designed the only fully certified 2 way and centre-off retractive toggle grid switch suitable for use with mains voltage in the UK (2017).

The company’s quality management system is ISO 9001:2015 BSI certified.


Extensive plate options and bespoke service ensure continuity of finish for high-end residential, commercial, luxury hotels, super yachts and royal palaces including Hampton Court Palace, Corinthia Hotel London, Royal Lancaster London, The Gleneagles Hotel and MGM Cotai.


Accredited partner of the Society of British and International Design (SBID), member of the Made in Britain Campaign and China-Britain Business Council, Focus SB exports to China, Taiwan, Macau, Hong Kong, Malaysia, Bahrain, Brunei, Ghana, Jordan, Kuwait, Malta, Nigeria, Oman, Qatar and Saudi Arabia.


Focus SB welcomes enquiries from architects, hotel groups, interior designers, M&E consultants, property developers, electrical contractors, lighting consultants, specifiers and OEM partners.


Head office & showroom UK:

Napier Road

Castleham Industrial Estate

St Leonards on Sea

East Sussex

TN38 9NY

Tel +44 (0) 1424 858060


Flagship showroom Shanghai:
20F Jinmao Tower
No.88 Century Avenue
Pudong
Shanghai
Tel +86 21 6881 5195 /5196


B1/F 1-08, Beijing Building Materials Trade Tower
No.14 Dongtucheng Road
Chaoyang District

Beijing


1-F8629, Hall 1
M Macalline Building
No.59 Laiguangying West Road
Chaoyang District
Beijing
Tel +86 10-59778113


Shop 213
Manly Plaza
997 King’s Road
Hong Kong
Tel +852 90256499


5F, Block A, Yuantian Science & Technology Mansion
No.3778, Jiangnan Avenue
Binjiang District
Hangzhou
Tel +86 571 8771 9388

- 30 -


Media contact
Press kit | 2651-01 - Press release | New Wall Display is Added to One of Focus SB's Five New Showrooms, Beijing - Focus SB Ltd - Commercial Interior Design - Beijing project showroom wall display, Focus SB.<br> - Photo credit: Copyright Focus SB.<br>
Beijing project showroom wall display, Focus SB.
Photo credit: Copyright Focus SB.
Download
Very High-resolution image
35.94 x 19.78
300dpi

~ 16 MB
Press kit | 2651-01 - Press release | New Wall Display is Added to One of Focus SB's Five New Showrooms, Beijing - Focus SB Ltd - Commercial Interior Design - Focus SB Shanghai showroom.<br> - Photo credit: Copyright Focus SB.<br>
Focus SB Shanghai showroom.
Photo credit: Copyright Focus SB.
Download
Very High-resolution image
17.47 x 13.05
300dpi

~ 6.4 MB
Press kit | 2651-01 - Press release | New Wall Display is Added to One of Focus SB's Five New Showrooms, Beijing - Focus SB Ltd - Commercial Interior Design - Focus SB China showroom display.<br> - Photo credit: Copyright Focus SB.<br>
Focus SB China showroom display.
Photo credit: Copyright Focus SB.
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Very High-resolution image
19.2 x 12.8
300dpi

~ 11 MB
Press kit | 2651-01 - Press release | New Wall Display is Added to One of Focus SB's Five New Showrooms, Beijing - Focus SB Ltd - Commercial Interior Design - Focus SB Shanghai showroom display.<br> - Photo credit: Copyright Focus SB.<br>
Focus SB Shanghai showroom display.
Photo credit: Copyright Focus SB.
Download
Very High-resolution image
19.2 x 12.8
300dpi

~ 7.2 MB
Press kit | 2651-01 - Press release | New Wall Display is Added to One of Focus SB's Five New Showrooms, Beijing - Focus SB Ltd - Commercial Interior Design - Sheraton, Focus SB.<br> - Photo credit: Copyright Focus SB.<br>
Sheraton, Focus SB.
Photo credit: Copyright Focus SB.
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Very High-resolution image
21.94 x 10.56
300dpi

~ 6.7 MB
Press kit | 2651-01 - Press release | New Wall Display is Added to One of Focus SB's Five New Showrooms, Beijing - Focus SB Ltd - Commercial Interior Design - Victorian, Focus SB.<br> - Photo credit: Copyright Focus SB.<br>
Victorian, Focus SB.
Photo credit: Copyright Focus SB.
Download
Very High-resolution image
21.94 x 10.56
300dpi

~ 2.5 MB
Press kit | 2651-01 - Press release | New Wall Display is Added to One of Focus SB's Five New Showrooms, Beijing - Focus SB Ltd - Commercial Interior Design - Georgian, Focus SB.<br> - Photo credit: Copyright Focus SB.<br>
Georgian, Focus SB.
Photo credit: Copyright Focus SB.
Download
Very High-resolution image
21.94 x 10.56
300dpi

~ 7.1 MB
Press kit | 2651-01 - Press release | New Wall Display is Added to One of Focus SB's Five New Showrooms, Beijing - Focus SB Ltd - Commercial Interior Design - Horizon Classic, Focus SB.<br> - Photo credit: Copyright Focus SB.<br>
Horizon Classic, Focus SB.
Photo credit: Copyright Focus SB.
Download
Very High-resolution image
21.94 x 10.56
300dpi

~ 3.1 MB
Press kit | 2651-01 - Press release | New Wall Display is Added to One of Focus SB's Five New Showrooms, Beijing - Focus SB Ltd - Commercial Interior Design - USB socket finished in Bronze, Focus SB China collection.<br> - Photo credit: Copyright Focus SB.<br>
USB socket finished in Bronze, Focus SB China collection.
Photo credit: Copyright Focus SB.
Download
High-resolution image
15.36 x 11.52
300dpi

~ 7.7 MB
Press kit | 2651-01 - Press release | New Wall Display is Added to One of Focus SB's Five New Showrooms, Beijing - Focus SB Ltd - Commercial Interior Design - Focus SB Prism, China collection.<br> - Photo credit: Copyright Focus SB.<br>
Focus SB Prism, China collection.
Photo credit: Copyright Focus SB.
Download
High-resolution image
15.36 x 11.52
300dpi

~ 8.3 MB
Press kit | 2651-01 - Press release | New Wall Display is Added to One of Focus SB's Five New Showrooms, Beijing - Focus SB Ltd - Commercial Interior Design - Primed double module, Focus SB China collection.<br> - Photo credit: Copyright Focus SB.<br>
Primed double module, Focus SB China collection.
Photo credit: Copyright Focus SB.
Download
High-resolution image
14.78 x 10.14
300dpi

~ 5.3 MB
Press kit | 2651-01 - Press release | New Wall Display is Added to One of Focus SB's Five New Showrooms, Beijing - Focus SB Ltd - Commercial Interior Design - Focus SB bespoke plate finished in Satin Brass, Shanghai luxury residence.<br> - Photo credit: Copyright Focus SB.<br>
Focus SB bespoke plate finished in Satin Brass, Shanghai luxury residence.
Photo credit: Copyright Focus SB.
Download
High-resolution image
15.36 x 11.52
300dpi

~ 1.1 MB
Press kit | 2651-01 - Press release | New Wall Display is Added to One of Focus SB's Five New Showrooms, Beijing - Focus SB Ltd - Commercial Interior Design - Focus SB bespoke plate, finished in Satin Brass, Shanghai private luxury residence.<br> - Photo credit: Copyright Focus SB.<br>
Focus SB bespoke plate, finished in Satin Brass, Shanghai private luxury residence.
Photo credit: Copyright Focus SB.
Download
High-resolution image
15.36 x 11.52
300dpi

~ 1.5 MB
Press kit | 2651-01 - Press release | New Wall Display is Added to One of Focus SB's Five New Showrooms, Beijing - Focus SB Ltd - Commercial Interior Design - Focus SB bespoke plate, finished in Satin Brass, Shanghai luxury residence.<br> - Photo credit: Copyright Focus SB.<br>
Focus SB bespoke plate, finished in Satin Brass, Shanghai luxury residence.
Photo credit: Copyright Focus SB.
Download
High-resolution image
15.36 x 11.52
300dpi

~ 1.7 MB
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