Press kit no. 3182-01

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Press kit - Press release - Whorl Console Wins 2017 Gray Award for Product Design - Neal Aronowitz Design

Press Kit | no. 3182-01

Press release only in English

Whorl Console Wins 2017 Gray Award for Product Design

Portland, United States

Neal Aronowitz Design

Portland, United States, 2018-01-09 - 

Whorl Console, designed and made by Neal Aronowitz, was the winner of the 2017 Gray Award for Product Design in the Furniture/Lighting category. The judges included Philippe Starck, Karim Rashid and Ingo Maurer.

The judges were impressed by the unique design and specialized casting techniques Aronowitz developed for the table. Ingo Maurer, who announced the winning design, noted that “It’s an incredible achievement – the studies he undertook, his enthusiasm for the material, his persistence in following his vision, and, of course, the shape. It’s a very nice product. I would like to have one.”

The innovative console table is made of Concrete Canvas, a patented concrete-impregnated fabric rarely used in furniture design.


Concrete Canvas is a new material that allows concrete to be used in radically innovative ways. The flexible, concrete-impregnated fabric hardens on hydration to form a thin, durable, waterproof and fire-resistant concrete layer – in essence, it is concrete cloth on a roll. It has been used to make rapidly deployable shelters, particularly in disaster-relief situations, as well as for erosion control and ditch lining. It reduces the environmental impact of concrete applications by up to 95%.


The idea behind the Whorl series was to make a handcrafted piece that has presence as both sculpture and as functional furniture. Aronowitz saw an opportunity, as he says, to “explore the material’s unique structural properties to express a fluid form, in contrast to the dense and heavy associations that we have with concrete.”


The challenge in the design and construction of this series was to stretch the tensile strength of the material to its limits for aesthetic beauty and interest, seemingly defying gravity. At the same time, each piece needs to maintain its structural integrity as a utilitarian object intended for everyday use.


Aronowitz developed new casting and forming techniques to achieve the table’s ribbon-like structure. The surface consists of pigmented cement mortar lightly skim-coated over the entire surface and sanded to a very smooth, highly polished finish.

 

Product Data

Whorl Console

July 2017

Designed and fabricated by Neal Aronowitz Studio.

Concrete Canvas Series. Open edition.


Materials: Concrete Canvas, cement mortar, custom cement pigments.

Dimensions: 63” long x 17” wide x 30” high; 170 cm long x 43 cm wide x 76 cm high. Size can be modified.

Weight: Approximately 150 lbs

Photo credits: Ouum Studio; Kerry Davis Photography


About Neal Aronowitz

Neal Aronowitz is a Brooklyn native who now lives in Portland, Oregon. In 2015 he opened his studio, devoted to creating bespoke sculptural furniture and lighting.

The Whorl Table, a coffee table in the Whorl Concrete Canvas Series, won the 2017 Azure Magazine People’s Choice Award for Furniture and Lighting.

His first lighting design, the Boro Boro Chandelier, was a runner-up at the 2016 LAMP International Lighting Competition.

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For more information

  1. www.nealaronowitz.com

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Press kit | 3182-01 - Press release | Whorl Console Wins 2017 Gray Award for Product Design - Neal Aronowitz Design - Industrial Design - Whorl Console by Neal Aronowitz - Photo credit: Ouum Studio
Whorl Console by Neal Aronowitz
Photo credit: Ouum Studio
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Press kit | 3182-01 - Press release | Whorl Console Wins 2017 Gray Award for Product Design - Neal Aronowitz Design - Industrial Design - Whorl Console by Neal Aronowitz - Photo credit: Miroslav Trifonov
Whorl Console by Neal Aronowitz
Photo credit: Miroslav Trifonov
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Press kit | 3182-01 - Press release | Whorl Console Wins 2017 Gray Award for Product Design - Neal Aronowitz Design - Industrial Design - Photo credit: Ouum Studio
Photo credit: Ouum Studio
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Medium-resolution image : 6.75 x 6.19 @ 300dpi ~ 1.6 MB

Press kit | 3182-01 - Press release | Whorl Console Wins 2017 Gray Award for Product Design - Neal Aronowitz Design - Industrial Design - Whorl Console by Neal Aronowitz - Photo credit: Miroslav Trifonov
Whorl Console by Neal Aronowitz
Photo credit: Miroslav Trifonov
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Medium-resolution image : 6.4 x 3.6 @ 300dpi ~ 810 KB

Press kit | 3182-01 - Press release | Whorl Console Wins 2017 Gray Award for Product Design - Neal Aronowitz Design - Industrial Design - Photo credit: Miroslav Trifonov
Photo credit: Miroslav Trifonov
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Medium-resolution image : 6.4 x 3.6 @ 300dpi ~ 700 KB

Press kit | 3182-01 - Press release | Whorl Console Wins 2017 Gray Award for Product Design - Neal Aronowitz Design - Industrial Design - Light and Lyrical<br><br> - Photo credit: Miroslav Trifonov
Light and Lyrical

Photo credit: Miroslav Trifonov
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Press kit | 3182-01 - Press release | Whorl Console Wins 2017 Gray Award for Product Design - Neal Aronowitz Design - Industrial Design - Specialized casting techniques were developed to make Whorl Console - Photo credit: Kerry Davis Photography
Specialized casting techniques were developed to make Whorl Console
Photo credit: Kerry Davis Photography
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Press kit | 3182-01 - Press release | Whorl Console Wins 2017 Gray Award for Product Design - Neal Aronowitz Design - Industrial Design - Specialized casting techniques were developed to make Whorl Console - Photo credit: Kerry Davis Photography
Specialized casting techniques were developed to make Whorl Console
Photo credit: Kerry Davis Photography
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Very High-resolution image : 20.05 x 13.39 @ 300dpi ~ 6.8 MB

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