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Press Kit
| no: 870-08
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Press kit - Press release - ART SOUTERRAIN clôt sa 6e édition - Art Souterrain

ART SOUTERRAIN clôt sa 6e édition

Montréal, Canada

Art Souterrain

Montréal, Canada, 2014-05-22 -

C’est avec beaucoup de succès qu’ART SOUTERRAIN clôt son édition 2014. Du 1er au 16 mars, plus de 100 000 visiteurs quotidiens ont foulé le parcours de 7 km rassemblant les 93 œuvres de 123 artistes, réunis par le thème Enracinement. Lors de la Nuit Blanche à Montréal, guidés par 150 médiateurs culturels bénévoles, 116 021 visiteurs (augmentation de 15%) ont parcouru les 15 édifices partenaires du festival et pris part aux diverses activités gratuites proposées. L’atelier de tatouage de Parcs Canada a attiré près de 200 participants. Art Postal, l’activité unique permettant d’envoyer une carte postale à un inconnu, a quant à elle attiré plus de 100 festivaliers pour l’occasion.


Au cours des 6 Mises en lumière, 4000 festivaliers ont participé aux 23 activités offertes gratuitement. Notons, le succès des visites guidées avec plus de 1200 participants.


120 amateurs d’art contemporain ont pris part à la grande chasse au trésor nocturne, Passeport pour l’Art, qui se déroulait le 15 mars. Parmi ceux-ci, 2 chanceux ont remporté les grands prix, offerts par Bota Bota, spa sur l’eau, et la Bourgeoise sérigraphe.


Près de 7000 festivaliers ont téléchargé l’application iPhone gratuite au cours des deux semaines du festival, soit plus du triple de téléchargements de l’édition 2013. Le site web du festival a compté 74 896 pages vues entre la conférence de presse et la fin du festival, et 1600 festivaliers ont téléchargé l’audioguide gratuit.


Le nombre de fans de la page Facebook d’ART SOUTERRAIN a augmenté de 20% dans la dernière année, comptant désormais 8640 fans, la plupart entre 25 et 34 ans, en provenance de plus de 40 pays, dont le Canada, la France, les États-Unis et le Mexique.


Fondé en 2009, ART SOUTERRAIN met en valeur les acteurs du milieu de l’art contemporain ainsi que l’architecture et le patrimoine culturel de la ville souterraine de Montréal. Le festival a pour but de rendre accessible l’art de pointe à un large public en sortant les œuvres des lieux d’exposition traditionnels.


INFOS GÉNÉRALES

Sofia Bosch

Chargée de projet

514-380-0596

sbosch@artsouterrain.com


- 30 -


Media contact
Press kit | 870-08 - Press release | ART SOUTERRAIN clôt sa 6e édition - Art Souterrain - Évènement + Exposition - Photo credit: 







Marouen Arras
Photo credit: Marouen Arras
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Press kit | 870-08 - Press release | ART SOUTERRAIN clôt sa 6e édition - Art Souterrain - Évènement + Exposition - Photo credit: 







Catherine Dumont
Photo credit: Catherine Dumont
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