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Press Kit
| no: 1639-08
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Press kit - Press release - Mirage Introduces Five New Colors: Four to Sweet Memories Collection and One to Flair Collection - Mirage Hardwood Floors

Mirage Introduces Five New Colors: Four to Sweet Memories Collection and One to Flair Collection

Saint-Georges, Canada

Mirage Hardwood Floors

Mirage, the hardwood flooring brand renowned for quality, is proud to announce the addition of five new colors : Bubble Bath, Sand Castle, Hula Hoop, and Roller Coaster to Sweet Memories Collection, and Lunar Eclipse to Flair Collection. 


Saint-Georges, Canada, 2018-03-20 -

Mirage, the hardwood flooring brand renowned for quality, is proud to announce the addition of five new colors: Bubble Bath, Sand Castle, Hula Hoop, and Roller Coaster to Sweet Memories Collection, and Lunar Eclipse to Flair Collection.


Bubble Bath, with its pearly tones, exudes a feeling of peace and tranquility perfect for minimalist décors.

 

Sand Castle is a sandy brown that looks like it was scooped straight from a desert dune. It’s a fashionable addition that’s sure to be embraced for its timeless, classic style.

 

Hula Hoop is a rich and natural beige. This new color, like the others in the same collection, recalls the authentic charm of old floors while adding a modern touch.

Roller Coaster is a gray shade flecked with woody brown highlights.

 

The Sweet Memories Collection recalls the authentic charm of old floors and stands out for its unique staining and brushing process—a Mirage exclusive.

 

“Pale colors and rustic modern looks are still trending strong in interior design this year. The four new colors launched by Mirage are surefire hits and make a beautiful addition to the already highly popular Sweet Memories Collection,” says Brad Williams, VP of Sales and Marketing at Boa-Franc, makers of the Mirage brand.

 

As rich as it is vibrant, Lunar Eclipse boasts a look that’s anything but ordinary. With its shades of brown, black highlights, and warm touches of beige this versatile color will stand the test of time for decades without losing its original charm.

 

“Today’s trends are about getting back to the source and reconnecting with nature, with matte floors that express the authenticity of wood at its best,” says Brad Williams, VP of Sales and Marketing at Boa-Franc, makers of the Mirage brand. “Lunar Eclipse recalls this trend with a color that’s here to stay. It’s perfect for looks ranging from bold to traditional.’’

 

The Flair Collection features hardwood flooring with all the natural characteristics of wood and oiled flooring without the maintenance hassles thanks to its matte and highly resistant DuraMatt™ finish.

 

The five new colors are available in White Oak Character in Classic (4-1/4") or Engineered (5", 6-1/2", and 7-3/4") technologies with the DuraMatt™ finish. 


About Mirage

Mirage prefinished hardwood floors, designed and manufactured by Boa-Franc in Saint-Georges, Quebec, are synonymous with superior quality, beauty, and durability and guarantee product consistency, added value, and lifelong good looks. Mirage epitomizes attention to detail and the desire to create a product in perfect harmony with its environment. For more than 35 years, Mirage has been committed to operating in an environmentally responsible manner in order to ensure sustainable development for current and future generations. 

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Press kit | 1639-08 - Press release | Mirage Introduces Five New Colors: Four to Sweet Memories Collection and One to Flair Collection - Mirage Hardwood Floors - Product - Bubble Bath - Sweet Memories Collection - Photo credit: Mirage Hardwood Floors
Bubble Bath - Sweet Memories Collection
Photo credit: Mirage Hardwood Floors
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Press kit | 1639-08 - Press release | Mirage Introduces Five New Colors: Four to Sweet Memories Collection and One to Flair Collection - Mirage Hardwood Floors - Product - Lunar Eclipse - Flair Collection - Photo credit: Mirage Hardwood Floors
Lunar Eclipse - Flair Collection
Photo credit: Mirage Hardwood Floors
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