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Press Kit | no. 1691-01
A new business called Barda has opened its doors in Quebec, with the ambition of winning over the North American interior design market with a unique concept based on the French movement called Slow Made. The firm offers exclusive, upscale and eco-friendly products aimed at a refined clientele seeking art objects as decorations.
After a professional career in both Europe and Canada, Catherine Vayssier decided to found Barda. The Paris native, who now lives in Quebec City, champions the value of handmade luxury in our everyday objects.
The human behind the object
Barda wants customers to know about the history and philosophy of the creators behind each product.
“When I see an object, I want to feel an emotional connection before anything else, even before understanding its purpose,” says Barda founder and catalogue editor Catherine Vayssier.
Barda’s creative artisans design unique and valuable works. They are emerging designers and established artisans who have won numerous awards in both France and Canada.
They distinguish themselves by using materials in unexpected ways.
Paper sculpted into fine millefeuille-like layers and redefined to make lampshades; a collaboration between a woodworker and a graphic designer resulting in cabinets with laser-etched illustrations; women artisans who combine design and production to complete the creative circle; a workshop that seamlessly unites woodworking and contemporary design. All of these personal and artistic stories embody each creator’s passion, humanizing the client’s relationship with the object.
Barda’s catalogue is constantly evolving through new creative encounters and discoveries.
The Barda philosophy
Barda seeks to redefine how we consume by putting new emphasis on the product and valuing the person at the centre of the creative process. This approach, built upon the philosophy of the French movement called Slow Made, is in perfect harmony with principles of sustainable and coordinated development. Time and expertise are the heart of the Slow Made philosophy. The movement encourages a form of principled consumerism in which the customer plays a key role by choosing an object that was made “by taking the necessary time” and that embodies a shared set of values.
As a businessperson, Catherine Vayssier’s core values are to take the time to fully understand her clients’ needs and to respect the artistic integrity of her creative partners. Barda seeks to champion a new kind of consumption based on emotion and connection.
Because it works with artisans on small runs of high quality products, Barda is able to offer specialized services such as sourcing of unique pieces and custom creations for both individuals and interior decoration professionals. The company’s mission is to offer haute couture-style service for interior decoration.
Barda will be part of Wanted Design 2015 during the design week in New York from May 15 to May 18, at the Qc Design booth.
Source:Catherine Vayssier, President
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