EN | FR
  1. Architecture commerciale
  2. Architecture de paysage
  3. Architecture industrielle
  4. Architecture institutionnelle
  5. Architecture résidentielle
  6. Art
  7. Art de vivre
  8. Concours
  9. Design de mode
  10. Design d’éclairage
  11. Design d’intérieur commercial
  12. Design d’intérieur résidentiel
  13. Design graphique
  14. Design industriel
  15. Design multimédia
  16. Design urbain
  17. Édition
  18. Évènement + Exposition
  19. Immobilier
  20. Produit
  21. X
⇤ Fil de presse
v2com, le fil de presse international spécialisé en design, architecture et art de vivre qui diffuse des dossiers de presse auprès des médias
Journalistes! Bénéficiez d'un accès gratuit aux dossiers de presse afin de télécharger facilement des images en haute résolution.


Professionnels! Rejoignez un réseau d'influence, obtenez une couverture médiatique internationale et augmentez votre notoriété.


Nous sommes sociables!


Inscrivez-vous
à notre infolettre



Dossier de presse
| no: 3849-01
Le téléchargement des dossiers de presse est réservé à l'usage exclusif des médias.
Conditions
Pour diffusion immédiate

La mention des crédits photo est obligatoire.
Merci d’inclure la source v2com lorsque possible
et il est toujours apprécié de recevoir
les versions PDF de vos articles.

Matériel de presse


Télécharger le dossier complet des images en basse résolution :
Images BR ~ 4,5 Mo


Télécharger le dossier complet des images en haute résolution :
Images HR ~ 220 Mo


Les images en haute résolution sont également disponibles en téléchargement individuel sous chaque image.

Le communiqué de presse est disponible ci-dessous (copier-coller).


Flag black
Dossier de presse - Communiqué de presse - Hacking visual perception, Alberto Caiola cross-pollinates classical archetypes with virtual hues - Alberto Caiola Studio

Hacking visual perception, Alberto Caiola cross-pollinates classical archetypes with virtual hues

Shanghai, China

Alberto Caiola Studio

A hand-drawn architecture of light, inspired by classical constructions, Nyx offers an alternative view of the most luminous of cities. 


Shanghai, China, 26-03-2019 -

Commanding, convivial and named after the Greek goddess of the night, Nyx is a rooftop bar in central Shanghai. Inspired by classical architectural ruins and wrapped in UV reactive cords, it affords spectacular city views. A monumental frame for the futuristic metropolis’ backdrop of glowing neon and luminous highways, Nyx offers an alternative, surreal experience in China's foremost city of lights.


Maintaining a continuous dialogue with its contemporary context, Nyx echoes a distant past while projecting towards an abstract future, blending tropes of cultures and identities. The resulting installation sets a new phygital aesthetic, creating a surreal spacetime experience in which visitors can momentarily lose themselves.


Drawing on his personal experiences of Milan life, Alberto Caiola's design references the contemporary duality of ancient ruins - in particular, the Column of San Lorenzo. A tourist attraction by day, for decades, it has doubled as an informal nightlife setting

for the city's younger generations. Its openness well creates both a comfortable space for groups to gather and convene, as well as inspires intimacy. In a city as dense and as populous as Shanghai, these were precisely the qualities that made a modern interpretation of an ancient sites so fitting for a bar destination.


The structure is wrapped in more than 21,000 meters of UV reactive cord. Black lights activate a glow similar to that of Shanghai’s highways come nightfall - a steady, luminous blue. At the same time, the cords wrapped around the installation’s frame, offer an abstract take on familiar tangles of cable and wire, visible throughout the city both overhead and on buildings.


Punctuating the structure’s blue glow are periodic dashes of red. Luminous taps for the bar’s range of over 20 craft beers, they immediately draw attention to the venue’s primary product. Visually separating the bar from the open plan - and open air - space

are dramatic arches, framing the venue's focal point.

A literally hand-woven architecture of light, and a temple to Shanghai rituals present and future, Nyx presents Shanghai night owls with an openness that at once draws groups close, and affords spaciousness in an otherwise close-knit city. Projecting a distant past, flanked by futuristic skyscrapers, Nyx presents an alternate perspective to Shanghai’s relentless modernity.


The Studio's Vision

Visual storytelling is at the heart of its work; Maximising new connections and cross-pollination the studio Synthesises unique and authentic narratives and carefully translates them in captivating spaces. Unfamiliar combinations and complexity in contradictions inhabit these projects encouraging the audience to get out of their comfort zone taking over the experience and embarking in a new immersive journey. 

The studio looks at things from all angles hovering on the edge of our perceptual boundaries. In disrupting our expectations of these boundaries, its work produces augmented physical experiences that are always combined with bold elements and material presence.


Alberto Caiola has been awarded Emerging Designer of the Year at the Frame Awards 2019; Among those who received the Frame Honorary Awards Philippe Starck, MINI Living, and Faye Toogood.


The Frame Awards

The Frame Awards, hosted by Frame, a leading media platform for design professionals, identify and honor the world’s best interior projects and the people behind them. In total 34 awards are divided under Spatial, Executional, and Societal Awards covering the entire spectrum of interiors. frameawards.com


Winners of Frame Awards 2019
https://www.frameweb.com/news/frame-awards-2019-winners-list


Alberto Caiola has challenged the industry, through blending ideas of past and future into new scenarios.


“I always strive for uncompromised stories with the belief that meaning gets you further. Born out of being in a particular location in a particular time in history with a particular access to the future, I’m responsive to this particular environment, with the belief that the role of design is to give shape to culture and to fill the desire for escapism. Being recognised for my approach by Frame is extremely exciting and highly rewarding" states the designer


In his research the mix of past and the now creates a quite literally immersive dialogue between eras and cultures. Among his latest projects NYX a rooftop club which brings classical ruins into the digital age, HARBOOK a bookstore developed around the concept of urban landscape and FLASK a hidden cocktail bar concealed behind a futuristic tunnel.

- 30 -


Contact média
Project by Alberto Caiola // Music by Tsusing
Crédit photo : Video by Infinity Media Shanghai
Dossier de presse | 3849-01 - Communiqué de presse | Hacking visual perception, Alberto Caiola cross-pollinates classical archetypes with virtual hues - Alberto Caiola Studio - Commercial Interior Design -         VIDEO LINK: https://vimeo.com/306315132<br> - Crédit photo : Infinity Media Shanghai
VIDEO LINK: https://vimeo.com/306315132
Crédit photo : Infinity Media Shanghai
Télécharger
Image moyenne résolution
5.29 x 2.97
300dpi

~ 2,1 Mo
Vous pourriez également aimer...
Salle de presse - Communiqué de presse - Hotel Andaz - concrete

Hotel Andaz

concrete

Amsterdam, Netherlands, 09-04-2019
Vous pourriez également aimer...
Salle de presse - Communiqué de presse - VUJÀ DÉ : tension créative entre forme, art, structure et mode - Jean de Lessard, Designers Créatifs
Exclusivité de v2com

VUJÀ DÉ : tension créative entre forme, art, structure et mode 

Jean de Lessard, Designers Créatifs

Montréal, Canada, 09-04-2019
Vous pourriez également aimer...
Salle de presse - Communiqué de presse - Le club Bala Perdida - EL EQUIPO CREATIVO

Le club Bala Perdida 

EL EQUIPO CREATIVO

Barcelona, Spain, 27-03-2019
Vous pourriez également aimer...
Salle de presse - Communiqué de presse - Design de vitrine pour la boutique Ura - JA! Studio

Design de vitrine pour la boutique Ura

JA! Studio

Donostia, Spain, 20-03-2019
Vous pourriez également aimer...
Salle de presse - Communiqué de presse - FX Studio Design devient Clairoux - Clairoux
Exclusivité de v2com

FX Studio Design devient Clairoux

Clairoux

Montréal, Canada, 20-03-2019
Vous pourriez également aimer...
Salle de presse - Communiqué de presse - Le studio MMEK’ récompensé par le prestigieux iF DESIGN AWARD2019 - MMEK'

Le studio MMEK’ récompensé par le prestigieux iF DESIGN AWARD 2019 

MMEK'

Utrecht, Netherlands, 19-03-2019
Vous pourriez également aimer...
Salle de presse - Communiqué de presse - « La Cuisine » : l’expérience culinaire du Centre Rockland - Architecture49 + Humà Design+Architecture
Exclusivité de v2com

« La Cuisine » : l’expérience culinaire du Centre Rockland

Architecture49 + Humà Design+Architecture

Montréal, Canada, 18-03-2019
Vous pourriez également aimer...
Salle de presse - Communiqué de presse - City of Sky - WJ Design
Exclusivité de v2com

City of Sky

WJ Design

Hangzhou Shi, China, 14-03-2019
Vous pourriez également aimer...
Salle de presse - Communiqué de presse - Berlin Bar,Moscou - Thilo Reich
Exclusivité de v2com

Berlin Bar, Moscou

Thilo Reich

Berlin, Germany, 12-03-2019