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Créez un compte médiaDossier de presse | no. 3319-06
Communiqué seulement en anglais
Two iconic names in luxury and waterside leisure, Vilebrequin and Beau Lake, are thrilled to unveil a collaboration that marries the timeless tradition of French elegance with a mid-century aesthetic and classic craftsmanship.
Vilebrequin, renowned for its sophisticated swimwear and resort fashion, joins forces with Beau Lake, champions of waterside luxury, to create a one-of-a-kind paddleboard experience. The collaboration, which was facilitated by Vilebrequin’s global licensing agency, IMG, is a joyful celebration of endless summers, style, and love of water.
Available in two models, the paddleboards are true works of art that combine both form and function. The first is a rigid paddleboard (SUP) featuring a vibrant deck of rosewood veneer, with Vilebrequin’s iconic tortoise emblazoned in chrome along on the nose of the 11'6'' masterpiece. The model is available exclusively to the first thirty (30) customers in North America.
The inflatable (iSUP) version features a striking design inspired by Vilebrequin's signature Raiatea print from their SS23 collection and arrives with a set of co-branded accessories, including a carbon fiber paddle fashioned with a walnut blade, a dual-chamber, triple-action pump, a fin, a coil leash, and a repair kit, all packaged in an elegant navy travel carrier made of recycled plastic.
“This is not just a paddleboard; the collaboration between Beau Lake and Vilebrequin is closer to a work of art that reflects the refined, yet whimsical spirit of both brands, and our collective joy of beach culture around the world.” — Brad Ariss, Managing Director, Beau Lake
Availability
The limited-edition iSUP will be available for purchase from December 1, 2023, at select Vilebrequin and Beau Lake retail locations, as well as online at their respective websites. The rigid, stand-up paddleboard (SUP) will be limited to thirty (30) editions exclusively in Canada and the United States, and the inflatable (iSUP) model will be limited to the first one hundred (100) customers in North America and the Caribbean. Another one hundred (100) units will be available worldwide beginning SS24.
About Vilebrequin
Vilebrequin has never forgotten its heritage: the brand is a product of the joy and freedom of the spirit of 1970s St-Tropez. Season after season, Vilebrequin promises elegance on vacation, passing on a lasting idea of casual charm from father to son, and from mother to daughter.
About Beau Lake
Against a seemingly endless backdrop of rivers, lakes, and coastlines that nourish the lush Canadian landscape, there is Beau Lake, a brand reconnecting waterside luxury to nature. Through a steadfast commitment to the traditions and craftsmanship of mid-century design, Beau Lake embodies a heritage that blends the Old World with the new. We at last wave au revoir to the days of cheap, plastic toys obscuring our waterways and clashing with the natural environment. With this highly refined approach to waterside culture and recreation, paddleboards by Beau Lake become a lasting canvas on which they are able to express their respect for nature and love of water, inviting us all to stand up and to hear its calling.
About IMG
IMG is a global sports, events, and representation company. It is a leader in rights management, multi-channel content production and distribution, consultancy, and fan engagement that owns, produces, and commercially represents hundreds of live events and experiences, while also managing licensing programs for the world’s best-known brands and trademarks. IMG is a subsidiary of Endeavour, a global sport and entertainment company.
Press enquiries
Vilebrequin
Aurelie Tondella, Merchandising Director
a.tondella@vilebrequin.com
Beau Lake
Brad Ariss, Managing Director
brad@beaulake.com
Pour plus d’informations
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The 11' Inflatable Raiatea Paddleboard | Fin
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The 11' Inflatable Raiatea Paddleboard | Bottom View
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