Dossier de presse no. 2540-01

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Dossier de presse - Communiqué de presse - Bobcat Carbon Fiber Snowshoes - Benjamin Miller

Dossier de presse | no. 2540-01

Communiqué seulement en anglais

Bobcat Carbon Fiber Snowshoes

Ottawa, Canada

Benjamin Miller

Bobcat 25 Snowshoes

Salzburg, Autriche, 20-04-2017 - 

Snowshoeing has become an increasingly popular sport in countries like Canada and Austria.


It has grown from being a leisure activity and function tool into a highly competitive sporting realm. As with any competitive sports, seconds can define everything and slight advantages make a difference. After talking with competitive snowshoe racers about the topic, they expressed that they feel under supported with the product offerings and variety currently on the market. Racers ask for more refined designs and innovations that can help them win.


Further cross examination with other sporting industries like cycling, skiing and tennis; found that industries have a wide array of specialized products that cater to every nuanced consumer need and skill. For example, bicycles have multiple tiers with aluminum frames for entry level riders and carbon frames for the highest performance demands. This was the main driver for the Bobcat snowshoe development, as there was no snowshoe that parallels this high performance demand in the sport. There needed to be a high-end snowshoe that caters to top athletes and leverages carbon fiber to reduce weight.

Snowshoes and tennis rackets are intriguingly similar. They both have a main frame that hold strung elements. They both need to be light and stiff and have a spread surface area. Investigation into how carbon tennis rackets are made revealed that they use a method called 'inflation bladder molding'. In this process woven tubes of carbon fiber are expanded into a closed mold with a bladder and positive air pressure. The process was practical to yield a lightweight and mass producible product.


Aside from the weight the Bobcat snowshoes also use an asymmetrical shape for better ergonomics while running. Using simple mock-ups the shape could validated. It was found that the asymmetry afforded the snowshoes better clearance between the opposing legs while sprinting. This allowed the athlete the have a narrowing and more natural stride. 


Since carbon fiber is a premium material, bumpers where added around areas of higher wear to increase the lifespan of the product. Therefore, once the bumpers wear out, you can simple replace them and preserve your carbon frame forever. 


The Bobcat snowshoes seeks to usher in a new category of competitive products for snowshoeing and improve visibility and interest in the sport. Currently next steps are being explored for how to to make them a reality and bring them onto the feet of athletes everywhere.


Technical Data:

Materials: Carbon Fiber, Rubber, Aluminum
Dimensions: 25" Length

About the Designer:

Up and coming Canadian Designer Benjamin Miller works hands on and closely with users to develop meaningful products. Originally from Canada he now lives and works in Austria. The Bobcat 25 Carbon Fiber Snowshoes is his latest work to have won gold in the European Product Design Awards for 2017. The project began as a school project and is currently moving towards production. Experimentation is key to his process and he is always seeking to explore new materials, processes and software.

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Pour plus d’informations

  1. www.behance.net/ben_w_miller?isa0=1#

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Dossier de presse | 2540-01 - Communiqué de presse | Bobcat Carbon Fiber Snowshoes - Benjamin Miller - Design industriel - User profile. - Crédit photo : Getty Images
User profile.
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Dossier de presse | 2540-01 - Communiqué de presse | Bobcat Carbon Fiber Snowshoes - Benjamin Miller - Design industriel - Asymmetric vs Symmetric - Crédit photo : Eric Cross
Asymmetric vs Symmetric
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Dossier de presse | 2540-01 - Communiqué de presse | Bobcat Carbon Fiber Snowshoes - Benjamin Miller - Design industriel - Top View - Crédit photo : Ben Miller
Top View
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Dossier de presse | 2540-01 - Communiqué de presse | Bobcat Carbon Fiber Snowshoes - Benjamin Miller - Design industriel - Flex - Crédit photo : Ben Miller
Flex
Crédit photo : Ben Miller
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Image moyenne résolution : 10.0 x 5.61 @ 300dpi ~ 910 ko

Dossier de presse | 2540-01 - Communiqué de presse | Bobcat Carbon Fiber Snowshoes - Benjamin Miller - Design industriel - Side View - Crédit photo : Ben Miller
Side View
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Image moyenne résolution : 10.0 x 5.61 @ 300dpi ~ 740 ko

Dossier de presse | 2540-01 - Communiqué de presse | Bobcat Carbon Fiber Snowshoes - Benjamin Miller - Design industriel - Exploded View - Crédit photo : Ben Miller
Exploded View
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Dossier de presse | 2540-01 - Communiqué de presse | Bobcat Carbon Fiber Snowshoes - Benjamin Miller - Design industriel - Main Shot - Crédit photo : Ben Miller
Main Shot
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Dossier de presse | 2540-01 - Communiqué de presse | Bobcat Carbon Fiber Snowshoes - Benjamin Miller - Design industriel - Ideation Sketch - Crédit photo : Ben Miller
Ideation Sketch
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Dossier de presse | 2540-01 - Communiqué de presse | Bobcat Carbon Fiber Snowshoes - Benjamin Miller - Design industriel - Sketch Development - Crédit photo : Ben Miller
Sketch Development
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Dossier de presse | 2540-01 - Communiqué de presse | Bobcat Carbon Fiber Snowshoes - Benjamin Miller - Design industriel - 2D to 3D Development - Crédit photo : Ben Miller
2D to 3D Development
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Dossier de presse | 2540-01 - Communiqué de presse | Bobcat Carbon Fiber Snowshoes - Benjamin Miller - Design industriel - Final Model Details - Crédit photo : Ben Miller
Final Model Details
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Dossier de presse | 2540-01 - Communiqué de presse | Bobcat Carbon Fiber Snowshoes - Benjamin Miller - Design industriel - Inflation Bladder Molding Tests - Crédit photo : Ben Miller
Inflation Bladder Molding Tests
Crédit photo : Ben Miller
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Image basse résolution : 4.12 x 2.67 @ 300dpi ~ 86 ko

Dossier de presse | 2540-01 - Communiqué de presse | Bobcat Carbon Fiber Snowshoes - Benjamin Miller - Design industriel - Black-Out Colourway - Crédit photo : Ben Miller
Black-Out Colourway
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Image moyenne résolution : 10.0 x 6.67 @ 300dpi ~ 640 ko

Dossier de presse | 2540-01 - Communiqué de presse | Bobcat Carbon Fiber Snowshoes - Benjamin Miller - Design industriel - Ivy Colourway - Crédit photo : Ben Miller
Ivy Colourway
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Dossier de presse | 2540-01 - Communiqué de presse | Bobcat Carbon Fiber Snowshoes - Benjamin Miller - Design industriel - On Figure Referance - Crédit photo : Ben Miller
On Figure Referance
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Image très haute résolution : 17.0 x 11.0 @ 300dpi ~ 1,3 Mo

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