Scandinavian design 2.0

Stockholm, Sweden

Grand Relations

Design d’intérieur résidentiel, Design d’intérieur commercial, Design d’éclairage, Design industriel, Luxe, Mobilier, Objet + Accessoire , Produit

New Tendencies - Scandi 2.0

Stockholm, Sweden, 25-03-2021 -

A visual story by interior stylist Caroline Sandström and photographer Mike Karlsson Lundgren at the Grand Relations Atelier.

In Grand Relations' Atelier in Stockholm, a unique combination of classic Scandinavian minimalism and international vanguard design pieces meet and merge into a bold yet elegant epiphany of the merging phenomena “Scandi 2.0”.

The unique atelier space offers an unexpected air of serenity, as the sun streams in through the almost 5-meter-tall wall of windows facing the north. In a setting created by leading interior stylist Caroline Sandström the new trend is exemplified and captured by photographer Mike Karlsson Lundgren, as straight lines are juxtaposed with irregular, organic shapes put in place – all softening the look and feel of the room.

From a place of light and earthy palettes, we now embrace contrasts with darker wood, hues and materials. The updated version of the long-time established Scandinavian minimalism incorporates global influences, welcoming rougher surfaces and natural materials that age and change with time.

“We feel that people are looking for something more grounded, genuine and elegant. Tomorrow’s functionality is born in products with a Scandinavian touch today. With Scandi 2.0, the craftsmanship has once again taken center stage, upstaging hyper-consumerism with slow production of both bold and minimalistic design,” says Hans Hjelmqvist & Tove Regnander, Founders of Grand Relations.

Technical sheet

Featured design in the series are: Fritz Hansen, Hem, String, Rosenthal, Northern, Rosenthal meets Versace, Heymat, Veermakers, Nordic Knots, Liljencrantz x KFK, NJRD, Bernadotte & Kylberg, Wästberg, Fogia, Carl Hansen & Son, Foscarini.

Styling: Caroline Sandström/LINK Deco
Photo: Mike Karlsson Lundgren/LINK Deco

About Grand Relations

Grand Relations is a strategic communication and PR agency specialized in premium design and lifestyle brands on a global market.

Clients include Carl & Hansen & Son, Farrow & Ball, Foscarini, Fritz Hansen, Hem, Hästens Bed, Fogia, Louise Liljencrantz Design etc.

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Pour plus d’informations

Contact média

Grand Relations PR
CEO Hans Hjelmqvist
hans@grandrelations.com
+46-708-295661

Pièces jointes

Pressrelease Scandi 2,0

Images basse résolution ~ 1,9 Mo

Images tif haute résolution ~ 180 Mo

Termes et conditions

Le téléchargement des dossiers de presse est réservé à l'usage exclusif des médias.

Pour diffusion immédiate

La mention des crédits photo est obligatoire. Merci d’inclure la source v2com lorsque possible et il est toujours apprécié de recevoir les versions PDF de vos articles.

Dossier de presse | 1165-08 - Communiqué de presse | Scandinavian design 2.0 - Grand Relations - Design d’intérieur résidentiel - White Barba sofa and lounge chair by Fogia, Bar stool by Veermakers, Ceramics and black lounge chair Oaki by Northern, Lounge chair Puffy and All wood stool by Hem, Room divider in walnut by Liljencrantz Design X KFK Snickeri, small rug by Heymat, Lamp Buds by Foscarini and small lamp by Wästberg. - Crédit photo : Mike Karlsson Lundgren/LINK Deco

White Barba sofa and lounge chair by Fogia, Bar stool by Veermakers, Ceramics and black lounge chair Oaki by Northern, Lounge chair Puffy and All wood stool by Hem, Room divider in walnut by Liljencrantz Design X KFK Snickeri, small rug by Heymat, Lamp Buds by Foscarini and small lamp by Wästberg.

Crédit photo : Mike Karlsson Lundgren/LINK Deco

Télécharger

Image très haute résolution : 14.75 x 20.65 @ 300dpi ~ 16 Mo

Dossier de presse | 1165-08 - Communiqué de presse | Scandinavian design 2.0 - Grand Relations - Design d’intérieur résidentiel - “Darker hues better frame the craftsmanship and the natural materials’ characteristics, exuding a sense of warmth and rich color to the space.” - Crédit photo : Photo: Mike Karlsson Lundgren/LINK Deco

“Darker hues better frame the craftsmanship and the natural materials’ characteristics, exuding a sense of warmth and rich color to the space.”

Crédit photo : Photo: Mike Karlsson Lundgren/LINK Deco

Télécharger

Image très haute résolution : 14.68 x 20.56 @ 300dpi ~ 12 Mo

Dossier de presse | 1165-08 - Communiqué de presse | Scandinavian design 2.0 - Grand Relations - Design d’intérieur résidentiel - Barba sofa by Fogia, coffee table Cloud by Veermakers, Ceramics on the table NJRD by Bernadotte Kylberg, Carimate, black chair by Fritz Hansen, Room divider in walnut by Liljencrantz Design X KFK Snickeri, Boho rug by Nordic Knots, icon chair CH88 by Carl Hansen& Son, W163 lamp by Wästberg. - Crédit photo : Mike Lundgren Karlsson/LINK Deco

Barba sofa by Fogia, coffee table Cloud by Veermakers, Ceramics on the table NJRD by Bernadotte Kylberg, Carimate, black chair by Fritz Hansen, Room divider in walnut by Liljencrantz Design X KFK Snickeri, Boho rug by Nordic Knots, icon chair CH88 by Carl Hansen& Son, W163 lamp by Wästberg.

Crédit photo : Mike Lundgren Karlsson/LINK Deco

Télécharger

Image très haute résolution : 14.93 x 20.91 @ 300dpi ~ 14 Mo