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Dossier de presse | no. 2769-01
Communiqué seulement en anglais
With a global portfolio of completed projects including luxurious homes, private yachts and commercial environments, Askdeco, a full-service design firm based in Lebanon, is proud to showcase its One Oak 5A2 residential project in the beating heart of downtown Beirut, a city home to world-renowned fashion designers, art galleries, performing arts venues and trendy bistros and cafés.
“Like all of our projects, One Oak 5A2 was a unique challenge, dictated by the multiple international influences embraced by our client,” says Nisrine Nasr, co-founder and interior designer at Askdeco. “The client adores a world of colours, cultures and textures, so the task at hand was to harmonize all of those influences within a single living space.”
The owner, a well-travelled art collector who sells works of art and unique furniture pieces, wanted his new home to reflect that aspect of his life. Drawing inspiration from the colorful places he’s visited, his vision for One Oak 5A2 was a vibrant mix of worldly influences and décors. Working closely with the client on all aspects of design and materials selection, Askdeco was able to find the right mix of traditional Moroccan, Arabesque and Grecian patterns and textures to make the client feel at home.
“Typically, modern internal architecture involves a harmonious use of materials in order to create a sense of being in the same space throughout the house,” explains Nasr. “This particular client, however, wanted to incorporate many different styles of furniture and accessories from different countries, which results in different themes and feels to each room.”
Diversity in design
Askdeco prides itself in offering clients an unlimited range of design styles, enabling the firm to deliver optimal results for projects individually tailored to a client’s classical, contemporary or modern design preferences. After working with the client to adjust tonalities and to devise a strategy for blending the space’s contrasts, Askdeco went to work on converting One Oak 5A2 into the quintessential bachelor pad, highlighted by 400m² of modern, yet eclectic design elements.
“The most important goal is to ensure that the client feels at home in a completed space,” notes Nasr. “Whether modern, eclectic or contemporary, when the details are carefully addressed, the end result will always be nice.”
Seal of approval
Askdeco’s philosophy and approach helped ensure that the final product bears the identity of the client. The beautifully designed space overlooks the Mediterranean Sea on one side, while views of Roman ruins and the downtown Beirut skyline await on the other. Between those breathtaking vistas, One Oak 5A2 is a vibrant and colorful space that oozes with life. Muted white walls and Carrara marble flooring provide the ultimate canvass for allowing each colorful element to stand out on its own artistic merits. From paintings by Joan Miró, T.P.Hardisty and Hussein Madi, to Moroso sofas and Nada Debs cabinets, One Oak 5A2 brings color to life through Mediterranean stylings, avant-garde furniture and even pop culture elements that include a living room jukebox. Mediterranean blues and yellows accent the home’s white open kitchen, which connects to an adjacent dining area and lounge area that serves as a warm mingling space.
One Oak 5A2’s contemporary master bedroom opens out to a terrace overlooking the Sea, with floor-to-ceiling mirrored closet doors behind the room’s Cassini bedding to create the illusion of even greater space. A colorful Cortine Martin painting infuses color into the room’s contemporary décor. A Bisazza tiled shower pattern provides desired continuity between the high-rise unit’s internal and external spaces, as do its balconies, appointed with furnishings designed to mirror the unit’s interior.
One Oak 5A2’s intricate ceiling serves as the pièce de résistance of the unit, with striped wooden panels that house the home’s custom designed lighting, sound system and mechanical controls. The client initially expressed distaste for existing architectural lighting with fixtures thought to be visual distractions and which lack decorative characteristics. Responding to the client’s needs, Askdeco custom-designed One Oak 5A2’s lighting, which includes embedded PSLab spotlights that illuminate the home’s colorful interior décor and bring it to life.
“Some clients are very enthusiastic about learning, while others, like this client, are well informed about the product and the process required to achieve it,” says Nasr. “If you inspire confidence and professionalism, a harmonious relationship with the client and their vision can always be achieved.”
Over the past 17 years, Askdeco has evolved from a boutique agency into a full-service interior design firm servicing a discerning, international clientele. Pioneers of bespoke design, Askdeco’s reputation for delivering unparalleled results has earned the firm global attention. From luxurious homes, to private yachts and commercial environments, Askdeco is a turnkey design firm that attends to even the smallest of details, including assisting clients in choosing artwork, dinnerware and table accessories. Each project is developed from scratch, ensuring that the final product is personalized for the client and is devoid of any copy/paste techniques.
Askdeco employs 25 professional and experienced designers and administrative executives in its Beirut, Lebanon offices, providing detailing, diverse designs and advanced technology to improve the environments where people live, work, relax and socialize. The firm has completed projects around the globe, including in Paris, London, Geneva, Dubai, Riyad, Miami and Chicago.
Photo credit: Alex Jeffries www.alexjeffriesphotographygroup.com
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