Pure + FreeForm, an award-winning metal design studio, is proud to unveil Specular, its newest and most innovative collection of metal finishes to date. The textured, high-performance metal surfaces of Specular harness the transformative power of light, transcending the mundane with physical textures that allow light to respond to the metal in unparalleled ways. With innovation and sustainability at the core of Specular’s design, the collection succeeds in coupling function and form, where the surface becomes an integral feature of the built environment.

“Because light closes the gap between architecture and perception, the need for physical texture and diffusive surfaces is an essential part of storytelling and context in architecture, today,” explains Geoff Hahn, Creative Director of Pure + FreeForm. “By mobilizing surface texture, and therefore light spread, we believe that we have developed something that is a real game-changer.  Architects have control over metal like never before.”

A flexible, customizable, and durable product

The Specular collection is ideal for exterior metal cladding, acoustical ceilings, interior wall paneling, millwork, soffits, column covers, canopies, and more. From classical forms to more complex hybrid finishes, Specular offers 12 unique surfaces to choose from that define the next generation of metal archetypes. With a focus on pearlescence, texture, fragmentation, and light spread, the collection’s finishes include Emblem, Perlage, Brunello, Relic, Enox, Piombo, Harlem, Molten, Serra, Caxia, Akoya, and Hollywood.

Available in panel systems or as flat sheets, Specular’s single skin aluminum composition is fully customizable in terms of design, pattern, color, gloss, texture, and scale. The collection’s durable, crack-resistant surfaces are easy to maintain, and Pure + FreeForm’s FEVE Lumiflon resin finishes offer unparalleled resistance against UV degradation, corrosion, chemical exposure, color fading, chalking, and diminished gloss. Backed by a 20-year warranty, Specular provides up to a 60-year life cycle.

Sustainability at the core

In addition to Specular’s longevity, Pure + FreeForm’s use of minimally-processed aluminum and organic pigments and resins makes it a 100% recyclable collection. Derived from a minimum of 20% post-consumer recycled content, Specular is VOC-free, Red List-free, HPD compliant, and LEED credit qualified.

The collection’s single skin composition, organic, toxin-free coatings, and durability align with Pure + FreeForm’s commitment to designing products that respect the concept of a shared sustainable future. Taking a cue from the Slow Food phenomenon, Pure + FreeForm is aiding the initiation of the Slow Space movement, making the material environment a conscious feature of human identity and industry, while actively integrating the material environment with cultural consciousness.

“In striving to move beyond mere appearance or convention, the design must contribute value and substance to our shared sustainable future,” explains Will Pilkington, President of Pure + FreeForm. “In making use of models and materials that are ecologically produced, and sustainable over the long term, we enable our partners to design and inhabit structures that are at once relevant and built to endure.”

The Specular collection will be available as of September 1, 2020, with samples and sales inquiries handled directly through Pure + FreeForm.

Product Fact Sheet

Name of Collection: Specular

Materials: Finish – Organic pigments and resins, Substrate – 100% Aluminum

Colors Available: Akoya, Brunello, Caxia, Emblem, Enox, Harlem, Hollywood, Molten, Perlage, Piombo, Relic, Serra

Options: Fully customizable – Design, Pattern, Color, Gloss, Texture, Scale are all subject to change.

Dimensions: Flat sheets available in 48” W up to 177” H. Flat sheet best pricing available at 48” W by 120” H.

Details:

- Product facts: Single Skin Aluminum, 100% Customizable, 100% Recyclable, Meets AAMA 2605 Specification Standards, Lower Life Cycle Costs, No Oil Canning, Easy to Maintain, No Cracking or Crazing (ASTM D4145 Compliant)

- Spec info: Interior or Exterior Applications, Panel Systems or Flat Sheets, Gauge: 0.6 mm to 3 mm, Flat Sheet Max Size: 48`` x 177``, Ultra-Matte to Ultra-Gloss, Up to a 60-year Life Cycle, 20-Year Warranty, FEVE Finishes

- Sustainability: VOC Free, Red List Free, LEED Credit Qualification, Participates in the mindful MATERIALS Library, HPD Compliant, Made from at Least 20% Post-Consumer Recycled Content, 100% Recyclable

- Performance: Meets AAMA 2605 Specification for Superior Performance Coatings, Resists UV Degradation & Corrosion, Resists Chemical Exposure, Color Resists Fading, Chalking, or Loss of Gloss, Meets ASTM E84 for Fire Resistance, Meets ASTM D4145 and D522 for Coating Strength, Class A Fire Rating

Designers or design team: Pure + FreeForm Date of product launching: Sept 1, 2020 Uses/Applications: Facades, Interior Walls, Ceilings, Millwork, Soffits, Column Covers, Signage, Specialty Roofs & Doors, Canopies, and more.

About Pure + FreeForm

Headquartered in St. Paul, Minnesota, Pure + FreeForm is an architectural metal design studio specializing in bespoke finishes and cladding products for exterior and interior applications. The company’s custom metal panels bridge the gap between accessibility, beauty, and relevance. Pure + FreeForm’s superior FEVE Lumiflon resin outperforms the competition, allowing each finish to maintain its gloss and color. Pure + FreeForm equally values quality and affordability in delivering its products to market, without compromising aesthetics, craftsmanship, or contextual relevance.