Utrecht, Pays-Bas, 08-07-2020 -  What do lifeguard stations, cargo bikes, and the aim of living no more than a third of a mile from green areas have in common? Dutch experience design agency Tinker Imagineers created the new exhibition Hello Denmark in the Danish Architecture Center (DAC), in collaboration with the center. The exhibition is a tribute to the architecture and design of the country and the visitor explores what has made Denmark and Copenhagen popular throughout the world: a good everyday life.

The Danish Architecture Center selected Tinker Imagineers to co-design an exhibition about Danish architecture. Tinker developed the concept and design that uses Danish everyday life as a way to understand Danish architecture and the significant role it plays in enhancing the quality of life.

Six fundamentals unfold the story of Danish life
Denmark is often cited in international contexts as a role model when it comes to creating optimal living conditions for the population. It has been elected the world’s happiest country several times. But what are the ingredients in the Danish people’s coveted recipe for the good life? In this exhibition, the visitor will experience six installations, each representing an element from the everyday life the Danes value so highly that influence how they build, reside, and live. It is about a close relationship to nature, the trust upon which the society is built, the insistence on ‘hygge’, the unique bicycle culture, the design-infused society, and the need to live near water.

In white frames, a stark contrast to the dark space around them, key Danish objects are presented. In combination with animations and infographics, they explain where these typical Danish values come from. The design makes full use of the transparency of the glass and steel BLOX building (OMA Architects), by creating interactions across its façade to connect the inside with the outside inviting the visitors to come in and see the exhibition. The Hello Denmark exhibition is located in DAC’s Golden Gallery. The exhibition opened on June 8 and will be on show until October 18 this year.

It is not the first time Tinker delivers a project in Denmark. In 2017, Tirpitz Museum opened its doors. An impressive museum hidden in the dune landscape, connected with a WWII bunker of the Atlantikwall. Tinker was commissioned to design and produce the scenography. Tinker is currently developing the new exhibition design for the Natural History Museum in Copenhagen and an exhibition at the new Stevns Klint World Heritage Visitor Centre.

About the Danish Architecture Center
The Danish Architecture Center (DAC) is a meeting place for anyone with an interest in architecture, design, and urban culture. It is an international cultural place for experiencing exhibitions, tours, and events, for shopping design products, and for enjoying spectacular views of Copenhagen from the café’s large rooftop terraces.

About Tinker Imagineers
Tinker Imagineers is an agency for creative consultancy and experience design and is currently the largest organization of its kind in the Netherlands. We bring ideas to life in exhibitions, events, pavilions, and multi-media theatres. We take on research, project development, design, AV and multimedia, as well as production. Tinker was founded in 1991 and is located in Utrecht. In 2018 founders Erik Bär and Stan Boshouwers published the first book on immersive experience design, the art of creating spaces that tell a story. The book Worlds of Wonder - experience design for curious people, describes the What, the Why and the How of this exciting new way of communication.