Dossier de presse no. 2704-09

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Dossier de presse - Communiqué de presse - "A la Fresca" - Merging Indoors and Outdoors - imm cologne 2020, Koelnmesse GmbH

Dossier de presse | no. 2704-09

Communiqué seulement en anglais

"A la Fresca" - Merging Indoors and Outdoors

Köln, Allemagne

imm cologne 2020, Koelnmesse GmbH

Das Haus 2020 by MUT Design

Köln, Allemagne, 12-11-2019 - 

With the interpretation of the “Das Haus” design event by design team MUT Design, the international Interior Business Event imm cologne is set to play host to a highly architectural creation once again in 2020. The Spanish creatives will present a visionary living concept in which the inside of the house is turned to face the outside. By removing the boundaries between the interior rooms and between the internal and external space, the living experience is opened up, not only to nature but also to the community of residents – and the world beyond.

Das Haus 2020 is reminiscent of a classical pavilion: formed from the combination of a circle and a square, styled with minimalist furnishings, open on all sides. It’s an example of ideal architecture, perfect for a house nestled within the Albufera. The colours of this breathtaking lagoon landscape were an inspiration for Alberto Sánchez and Eduardo Villalón – who founded MUT Design ten years ago – in their selection of materials and harmonious colour schemes for their vision of home living for imm cologne 2020. 


But the pavilion is not being constructed in the sun-drenched landscape of Valencia; it will instead be showcased at the heart of the international Interior Business Event imm cologne from 13 to 19 January (Hall 3.1). With their abstract approach, the designers from Valencia have succeeded in making an aesthetically persuasive and – thanks to their notion of a hybrid space – hugely appealing statement in support of a living concept that unites architecture and nature, the indoors and outdoors, opportunities for privacy and communal living. 


“A la fresca” – step out into the fresh air – is the name MUT Design have given to their interpretation of imm cologne’s walk-in simulated living space, which is laid out by a different young, influential designer or design team every year. The Spaniards’ choice of name is a reference to the culture that still persists in the area’s villages of meeting up in the streets and squares of an evening. After the heat of the day, which forces people to stay behind closed doors, this custom provides an opportunity to sit down together with neighbours and friends to enjoy the fresh breeze at leisure. 


Architecture of longing as a vision of the future

Set in an open landscape and enclosed by a large glazed façade, Das Haus by MUT Design would be a perfect holiday home. But restricting this architectural concept to getaways from the everyday is too limiting. Life in direct contact with an environment that is as close to nature as possible reflects a very real need that is steadily growing, especially among city dwellers. Progressive architecture is responding to this need with large glazed façades, bright rooms and an apparently seamless transition between internal and external spaces. Das Haus by MUT Design takes this idea to extremes with its architectural design, which is entirely open to its surroundings. 


The circular general outline is framed by a flat square of reflective metal, which symbolises a body of water broken up by grasses. Artificial light is largely avoided. Instead, Das Haus radiates from within: the cave-like private area located in the centre between diagonally convergent wall panels is illuminated by a light source that aims to imitate the natural light of the sun as it moves across the sky over the course of the day. 


Outdoor living as an interior design concept: indoors is outdoors

“Life on the Mediterranean is synonymous with life outdoors. Since time immemorial, our homes have always incorporated an element of nature into their interiors,” MUT Design explain. Traditionally, the patio has been a shaded inner courtyard that forms the organisational centre in Mediterranean architecture. Social life also revolves around this hybrid space. However, in their concept for Das Haus, MUT Design have turned this structure around: Das Haus “A la fresca” evolves from the inside towards the outside. Although the centre still appears to be the backbone of the house and is filled with daylight, the actual function of the patio as an integrated open-air space has been relocated to the outside. Perhaps visitors to Das Haus by MUT Design will be a little disconcerted as they search for the boundary between the indoors and outdoors – they won’t find it. 


The structure of Das Haus seems to be upside down. The central area for retreat, the Refugium, is surrounded by four veranda-like spaces: a room for relaxation and dressing, an activity area, a kitchen and an area for personal hygiene. “Our intention was to soften the boundaries between indoors and outdoors,” says Alberto Sánchez of MUT Design, summarising the concept. The Spanish design team has therefore not only brought a piece of nature into the home – they have moved home life itself outdoors. “A bathroom in the open air exerts an immense fascination,” says Eduardo Villalón. “We can imagine that the experience of the warm summer has not only made outdoor kitchens more popular, but also increased the desire to experiment with outdoor bathrooms.” 


High-quality tables, chairs, pouffes and rugs – all suitable for outdoor use – occupy the four spaces that open concavely outwards: an outdoor cooking station serves as the barbecue-ready kitchen; there is a hammock instead of a bed in the room designed for relaxation; the dressing and hygiene area is symbolically linked to the surrounding area of water. 


The architectural concept: removing the boundaries in space

Modern architecture not only seeks to create flowing transitions between indoors and outdoors; it designs fluid, multifunctional spaces in which furniture can assume highly diverse possibilities for use and form zones. This “loft” concept ensures expansiveness even on a small scale. A contemporary living space must be open to individual and changing functions. 


In Das Haus by MUT Design at imm cologne 2020, this forward-looking home culture will be staged as an experiment in the form of semi-circular sections of space linked to each other via the external sides. All the areas have an open design and are used communally. Cocooning is directed inwards, while community opens up outwards – this is how the highly symbolic architecture can be read. Only the room hinted at in the centre is conceived as a separate area with a corresponding closeness and cave- like architecture. It forms a space that can be used for meditation and quiet retreat. “The rooms are designed as individual entities, but they are simultaneously very open so as to create a feeling of the utmost fluidity,” explain Alberto Sánchez and Eduardo Villalón. 


Lifestyle: an aesthetic of freedom and warmth

To bring the outdoor way of life into the interior of their concept for the home, Das Haus by MUT Design will be furnished with quality garden furniture. A series of specially developed new products will celebrate their premieres at imm cologne 2020. They include a hammock, an outdoor rug and a room divider by GAN, a rattan chair by Expormim and a chair by Diabla. The new outdoor chair for Gandia Blasco and MUT Design’s new developments for Cappellini (a chair), Sancal (a pouffe) and Preciosa Lighting (a pendant lamp) as well as MUT’s addition to the Nudo series for Ex.t were chosen to bring the snug cosiness of interior spaces into the outdoors. The central lamp assumes a special importance. Like a light well, it simulates the incidence of natural light from the sun as it travels across the sky in the course of a day. “The light is designed to stream freely through the open areas and swim on the water. It acts as a frame and a thread that ties the whole structure together,” explains MUT Design. The new convex-shaped tiles by Peronda provide a consistent covering for the walls and floors. The colours and materials are soft and simple: sand, terracotta, white ... a blend of a modern, rustic style and minimalism. 


Interview requests:

If you are interested, we would be happy to organise an interview with MUT Design for you, beforehand or during the imm cologne (13th to 19th of January 2020), where you can meet the designers on site.

Please feel free to contact us at any time by using our Media contact. 


Koelnmesse – Global Competence in Furniture, Interiors and Design

Koelnmesse is the world’s top trade fair organiser for the areas of furnishing, living and lifestyle. At the trade fair hub of Cologne, the leading international fair imm cologne as well as the trade fair formats of LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank among the internationally renowned and established industry meeting places. These fairs comprehensively represent the upholstered and case furniture segment, the kitchen industry, the office furniture sector and outdoor living as well as the innovations of the furniture supply industry. Over the last few years, Koelnmesse has specifically added international fairs in the most important fast- expanding markets to its portfolio. These include idd Shanghai, interzum bogotá in Bogotá, interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With ambista, the online portal for the interiors business, Koelnmesse offers direct access to products, contacts, expertise and events relevant to the industry all year round. 


Further information is available at: www.global-competence.net/interiors/

Further information about ambista: www.ambista.com/


The next event: 

imm cologne, Cologne 13.01. -19.01.2020

- 30 -

Pour plus d’informations

  1. www.imm-cologne.com/events/events/das...

Contact média

  • far.consulting
  • Dimitra Tsiagidou
  • PR Consultant
  • tsiagidou@far-consulting.de

    Tel.: 0049 (0)221 620 180 2

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Press release imm cologne Das Haus 2020
Images basse résolution ~ 2,2 Mo
Images haute résolution ~ 240 Mo

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Dossier de presse | 2704-09 - Communiqué de presse | "A la Fresca" - Merging Indoors and Outdoors - imm cologne 2020, Koelnmesse GmbH - Évènement + Exposition - Das Haus 2020 by MUT Design - Crédit photo : Ilustration: MUT Design; Koelnmesse
Das Haus 2020 by MUT Design
Crédit photo : Ilustration: MUT Design; Koelnmesse
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Image haute résolution : 13.78 x 9.18 @ 300dpi ~ 1,3 Mo

Dossier de presse | 2704-09 - Communiqué de presse | "A la Fresca" - Merging Indoors and Outdoors - imm cologne 2020, Koelnmesse GmbH - Évènement + Exposition - Area for personal hygiene in Das Haus 2020 by MUT Design - Crédit photo : Illustration: MUT Design; Koelnmesse
Area for personal hygiene in Das Haus 2020 by MUT Design
Crédit photo : Illustration: MUT Design; Koelnmesse
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Image moyenne résolution : 7.76 x 10.64 @ 300dpi ~ 3,9 Mo

Dossier de presse | 2704-09 - Communiqué de presse | "A la Fresca" - Merging Indoors and Outdoors - imm cologne 2020, Koelnmesse GmbH - Évènement + Exposition - <p>“Das Haus 2020” by MUT Design: in their version of the design event highlight at the international furniture and interiors fair imm cologne, the young Spanish design team headed by Alberto Sánchez and Eduardo Villalón will be focusing on the transition between indoors and outside.</p> - Crédit photo : Roland Breitschuh; Koelnmesse

“Das Haus 2020” by MUT Design: in their version of the design event highlight at the international furniture and interiors fair imm cologne, the young Spanish design team headed by Alberto Sánchez and Eduardo Villalón will be focusing on the transition between indoors and outside.

Crédit photo : Roland Breitschuh; Koelnmesse
Télécharger

Image haute résolution : 13.78 x 9.19 @ 300dpi ~ 6,3 Mo

Dossier de presse | 2704-09 - Communiqué de presse | "A la Fresca" - Merging Indoors and Outdoors - imm cologne 2020, Koelnmesse GmbH - Évènement + Exposition - <p>Measuring up for “Das Haus 2020” by MUT Design: the young Spanish design team headed by founders Alberto Sánchez and Eduardo Villalón (left and right, pictured with co-worker Pola Knabe) view Hall 3.1 at Cologne Exhibition Centre, where their version of the “Das Haus” design event will be on show from 13 to 19 January 2020: a vision of home that connects the interior with the outdoors.</p> - Crédit photo : Roland Breitschuh; Koelnmesse

Measuring up for “Das Haus 2020” by MUT Design: the young Spanish design team headed by founders Alberto Sánchez and Eduardo Villalón (left and right, pictured with co-worker Pola Knabe) view Hall 3.1 at Cologne Exhibition Centre, where their version of the “Das Haus” design event will be on show from 13 to 19 January 2020: a vision of home that connects the interior with the outdoors.

Crédit photo : Roland Breitschuh; Koelnmesse
Télécharger

Image haute résolution : 11.81 x 7.87 @ 300dpi ~ 4,6 Mo

Dossier de presse | 2704-09 - Communiqué de presse | "A la Fresca" - Merging Indoors and Outdoors - imm cologne 2020, Koelnmesse GmbH - Évènement + Exposition - <p>Spanish studio MUT Design is creating “Das Haus 2020” for the international furniture and interiors fair imm cologne.</p> - Crédit photo : Roland Breitschuh; Koelnmesse

Spanish studio MUT Design is creating “Das Haus 2020” for the international furniture and interiors fair imm cologne.

Crédit photo : Roland Breitschuh; Koelnmesse
Télécharger

Image haute résolution : 9.19 x 13.78 @ 300dpi ~ 5,6 Mo

Dossier de presse | 2704-09 - Communiqué de presse | "A la Fresca" - Merging Indoors and Outdoors - imm cologne 2020, Koelnmesse GmbH - Évènement + Exposition - <p>MUT Design from Valencia will be the guest of honour at imm cologne 2020. Studio founders Eduardo Villalón and Alberto Sánchez, seen here with co-worker Pola Knabe, presenting their design for “Das Haus 2020” at the workshop in Cologne.</p> - Crédit photo : <p>Roland Breitschuh; Koelnmesse</p>

MUT Design from Valencia will be the guest of honour at imm cologne 2020. Studio founders Eduardo Villalón and Alberto Sánchez, seen here with co-worker Pola Knabe, presenting their design for “Das Haus 2020” at the workshop in Cologne.

Crédit photo :

Roland Breitschuh; Koelnmesse

Télécharger

Image haute résolution : 11.81 x 7.87 @ 300dpi ~ 4,5 Mo

Dossier de presse | 2704-09 - Communiqué de presse | "A la Fresca" - Merging Indoors and Outdoors - imm cologne 2020, Koelnmesse GmbH - Évènement + Exposition - <p>Equally at home in the dining room or a café: Minima by Spanish design Studio MUT, the guest of honour at imm cologne 2020, is a combination of straight and curved lines that look as if they’ve been drawn by hand. The result is a light, stackable chair produced by Japanese label E interiors.</p> - Crédit photo : MUT Design

Equally at home in the dining room or a café: Minima by Spanish design Studio MUT, the guest of honour at imm cologne 2020, is a combination of straight and curved lines that look as if they’ve been drawn by hand. The result is a light, stackable chair produced by Japanese label E interiors.

Crédit photo : MUT Design
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Image très haute résolution : 17.28 x 11.52 @ 300dpi ~ 7,4 Mo

Dossier de presse | 2704-09 - Communiqué de presse | "A la Fresca" - Merging Indoors and Outdoors - imm cologne 2020, Koelnmesse GmbH - Évènement + Exposition - <p>Chromo is a blown glass lamp created by MUT Design (guest of honour at imm cologne 2020) for the 2018 edition of the Wallpaper* Handmade Exhibition; it was manufactured by Czech company Preciosa Lighting. </p> - Crédit photo : Wallpaper*

Chromo is a blown glass lamp created by MUT Design (guest of honour at imm cologne 2020) for the 2018 edition of the Wallpaper* Handmade Exhibition; it was manufactured by Czech company Preciosa Lighting.

Crédit photo : Wallpaper*
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Image moyenne résolution : 8.53 x 6.89 @ 300dpi ~ 1,8 Mo

Dossier de presse | 2704-09 - Communiqué de presse | "A la Fresca" - Merging Indoors and Outdoors - imm cologne 2020, Koelnmesse GmbH - Évènement + Exposition - <p>Even traditional shapes become modern icons in the hands of MUT Design, the guest of honour at imm cologne 2020: the woven rattan of the outdoor hanging seat Nautica pays homage to one of the first pieces created by Expormim in the 1970s and aims to evoke the reflection of sunrays on the ocean waves.</p> - Crédit photo : <p>Klunderbie</p>

Even traditional shapes become modern icons in the hands of MUT Design, the guest of honour at imm cologne 2020: the woven rattan of the outdoor hanging seat Nautica pays homage to one of the first pieces created by Expormim in the 1970s and aims to evoke the reflection of sunrays on the ocean waves.

Crédit photo :

Klunderbie

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Image moyenne résolution : 7.0 x 9.17 @ 300dpi ~ 3,1 Mo

Dossier de presse | 2704-09 - Communiqué de presse | "A la Fresca" - Merging Indoors and Outdoors - imm cologne 2020, Koelnmesse GmbH - Évènement + Exposition - <p>Arco, a piece of bathroom furniture with an integrated mirror and a shelving system hiding behind the glass, is a 2018 design by MUT for Italian manufacturer Ex-t design. The washbasin can be exchanged for a countertop to create an elegant console for the home.</p> - Crédit photo : <p>Andres Reisinger</p>

Arco, a piece of bathroom furniture with an integrated mirror and a shelving system hiding behind the glass, is a 2018 design by MUT for Italian manufacturer Ex-t design. The washbasin can be exchanged for a countertop to create an elegant console for the home.

Crédit photo :

Andres Reisinger

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Image très haute résolution : 30.0 x 21.21 @ 300dpi ~ 8,4 Mo

Dossier de presse | 2704-09 - Communiqué de presse | "A la Fresca" - Merging Indoors and Outdoors - imm cologne 2020, Koelnmesse GmbH - Évènement + Exposition - <p>The Block seating collection is inspired by construction block games and the “opposites attract” principle. Block was created by Spanish design studio MUT for Missana.</p> - Crédit photo : <p>MUT Design<span></span></p>

The Block seating collection is inspired by construction block games and the “opposites attract” principle. Block was created by Spanish design studio MUT for Missana.

Crédit photo :

MUT Design

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Image haute résolution : 16.67 x 11.11 @ 300dpi ~ 910 ko

Dossier de presse | 2704-09 - Communiqué de presse | "A la Fresca" - Merging Indoors and Outdoors - imm cologne 2020, Koelnmesse GmbH - Évènement + Exposition - <p>Beetle, designed by MUT for Sancal, is a decorative but functional design piece, which works as an acoustic panel. The five basic shapes can be combined in any way by the customer, up to three panels can be attached to the same base. Considering the diversity of textiles, colors and shapes the possibilities of combinations seem nearly endless, like the biodiversity of beetles by which this product is inspired.</p> - Crédit photo : <p>Sancal<span></span><span lang="EN-US"></span></p>

Beetle, designed by MUT for Sancal, is a decorative but functional design piece, which works as an acoustic panel. The five basic shapes can be combined in any way by the customer, up to three panels can be attached to the same base. Considering the diversity of textiles, colors and shapes the possibilities of combinations seem nearly endless, like the biodiversity of beetles by which this product is inspired.

Crédit photo :

Sancal

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Image très haute résolution : 19.57 x 13.26 @ 300dpi ~ 6,2 Mo

Dossier de presse | 2704-09 - Communiqué de presse | "A la Fresca" - Merging Indoors and Outdoors - imm cologne 2020, Koelnmesse GmbH - Évènement + Exposition - The tile collection Iso by MUT is inspired by isometric conversions and the capacity to represent 3D objects in two dimensions. With no change to spatial distances between lengths and angles, this tile collection invites you to put the human eye’s predefined perceptions to the test. - Crédit photo : Klunderbie
The tile collection Iso by MUT is inspired by isometric conversions and the capacity to represent 3D objects in two dimensions. With no change to spatial distances between lengths and angles, this tile collection invites you to put the human eye’s predefined perceptions to the test.
Crédit photo : Klunderbie
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Image très haute résolution : 18.9 x 23.62 @ 300dpi ~ 4 Mo

Dossier de presse | 2704-09 - Communiqué de presse | "A la Fresca" - Merging Indoors and Outdoors - imm cologne 2020, Koelnmesse GmbH - Évènement + Exposition - MUT Design at the Design Press Talk of the imm cologne 2020 in Valencia - Crédit photo : Koelnmesse
MUT Design at the Design Press Talk of the imm cologne 2020 in Valencia
Crédit photo : Koelnmesse
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Image haute résolution : 12.0 x 8.0 @ 300dpi ~ 980 ko

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