SCAAA, a strategy consulting, planning, and architecture firm with studios in Los Angeles, Seoul, Osaka, and Dallas, formally brings to market The SCAAA Process™, codifying its long-standing project delivery method. The SCAAA Process™ challenges conventional approaches to real estate investment, while offering an alternative solution where a sustainable approach to development, a modern aesthetic, and investment return successfully converge. 

"Architecture is a response, but it is not the only solution," states Steven Song, founding principal at SCAAA.

With experience in architecture, commercial investment, and urban design, Song recognizes that despite real estate being an established industry, many development decisions are made based on partial data, an over-reliance on numbers, oversimplification in reading the urban context, and, sometimes, reliance on the gut feeling of so-called real estate "gurus".

The SCAAA Process™ serves as a tool to generate a holistic solution in four phases: positioning; programming + experience (P+E) mapping; architectural design; and execution.

During the positioning step, both quantifiable and intangible variables are analyzed to determine the optimal positioning for a property. These variables include global and regional development trends, site history, cultural themes, social science and humanities research, and human behavior patterns in the space. This process ultimately results in much richer conclusions.

Once the positioning is established, the variables are examined and weighed to develop programming. SCAAA is developing an AI-backed tool called AIBE (AI for the Built Environment) to maximize research capabilities and improve accuracy by reducing human bias from information and data-gathering, while ensuring that the same team researches, designs, and executes the development solutions. It is a formula that works.

"Our clients benefit from the built-in continuity and accountability in The SCAAA Process™," observes Song. "The SCAAA Process™ can be implemented at an early stage, even before real estate transactions take place."

He further notes that the spatial solutions derived from The SCAAA Process™ add value to projects beyond traditional architectural design and standard real estate pro forma.

The flexibility of The SCAAA Process™ allows Song and his team to develop strategies that add value to a client's existing properties or an empty plot of land. The SCAAA Process™ has been used to achieve operational efficiency and increase profitability of commercial projects such as RYSE Hotel in Seoul, DoubleTree Market Center in Dallas, TX, and for the U.S. expansion of Tous Les Jours, a bakery franchise with more than 1,650 locations worldwide.

Through The SCAAA Process™, Song and his team bring design solutions which maximize profits for clients, while adapting to society’s needs and supporting community growth. As Song puts it, "This is SCAAA's ultimate commitment to sustainability on a global scale."