The Art of Bloom
Intertrend Communications
The Art of Bloom is an exhibition that combines tactile and technological elements to create a truly one-of-a-kind immersive experience.
Crédit photo :
Brandon Shigeta
The Art of Bloom
Intertrend Communications
The venue, Edison Theatre, is a century-old theatre that Intertrend renovated and transformed to give back to the community of downtown Long Beach.
Crédit photo :
Brandon Shigeta
The Art of Bloom
Intertrend Communications
The Art of Bloom was the first immersive exhibition in downtown Long Beach, California, and was held from July 24 to September 29, 2019.
Crédit photo :
Brandon Shigeta
The Art of Bloom
Intertrend Communications
The main installation was called “The Petal Room”. It featured 3,500 real flowers, 6 million falling petals, interactive lighting, and a signature aroma.
Crédit photo :
Brandon Shigeta
The Art of Bloom
Intertrend Communications
Whether playing with petals, posting social content, or stopping to reminisce for a while, visitors found their own unique ways of interacting with the exhibit.
Crédit photo :
Brandon Shigeta
The Art of Bloom
Intertrend Communications
Our installations encouraged visitors to rediscover the special symbiotic relationship that humans have with flowers, and in turn, nature.
Crédit photo :
Brandon Shigeta
The Art of Bloom
Intertrend Communications
The second installation,“Augmented Nature Room”, provided more intimate ways to interact with flowers and nature.
Crédit photo :
Brandon Shigeta
The Art of Bloom
Intertrend Communications
To accentuate the visceral element of scent, we created a custom fragrance called “Symbiosis” which visitors could experience both in whole in the main room and in deconstructed form in the hallway.
Crédit photo :
Brandon Shigeta
The Art of Bloom
Intertrend Communications
Through seven stations of AR interactions, visitors activated elements of nature that flowers and people both need, such as soil, water, light, and time.
Crédit photo :
Brandon Shigeta
The Art of Bloom
Intertrend Communications
Crédit photo :
Brandon Shigeta
Publicité
The Art of Bloom
Intertrend Communications
The visual identity was unified under one branding guideline. Our merchandise and collaterals were carefully curated with local, sustainable collaborators to follow the theme of Symbiosis.
Crédit photo :
Brandon Shigeta
Le Inward Journey de Max Lam Designs gagne un prix du jury aux Frame Awards 2020 à Amsterdam
Max Lam Designs
The demure lighting throughout immediately stills your mind and invites you to explore this forest of details.
Crédit photo :
Dick Liu
Le Inward Journey de Max Lam Designs gagne un prix du jury aux Frame Awards 2020 à Amsterdam
Max Lam Designs
This contemporary area is linked effortlessly with the adjacent dining room and bar by the conscious,repeated applicationof terrazzo and the pared-down three types of wood, contributing to the unity, clarity and continuity of the common areas.
Crédit photo :
Dick Liu
Le Inward Journey de Max Lam Designs gagne un prix du jury aux Frame Awards 2020 à Amsterdam
Max Lam Designs
Timeless luxury made possible by neutral hues, custom-made low furniture with clean-line silhouette and tactile fabrics
Crédit photo :
Dick Liu
Le Inward Journey de Max Lam Designs gagne un prix du jury aux Frame Awards 2020 à Amsterdam
Max Lam Designs
The dining room is modulated into a minimal, clutter-free wooden space whereby the paper ceiling lamps and the wooden stripes on the wall are reminiscent of staring at the clouds quietly in the woods, which aptly echoes the commissioned meditative calligraphy - “Silence” and “Observe”- by Hong Kong contemporary calligraphy artist Packy Lai.
Crédit photo :
Dick Liu
Le Inward Journey de Max Lam Designs gagne un prix du jury aux Frame Awards 2020 à Amsterdam
Max Lam Designs
The contemporary living area is linked effortlessly with the adjacent dining room and bar by the conscious, repeated application of terrazzo and the pared-down three types of wood, contributing to the unity, clarity and continuity of the common areas.
Crédit photo :
Dick Liu
Le Inward Journey de Max Lam Designs gagne un prix du jury aux Frame Awards 2020 à Amsterdam
Max Lam Designs
A simplistic,minimalist symphony of three kinds of wood, stone, paper and an occasional hint of brass.
Crédit photo :
Dick Liu
Le Inward Journey de Max Lam Designs gagne un prix du jury aux Frame Awards 2020 à Amsterdam
Max Lam Designs
Viewing from dining room
Crédit photo :
Dick Liu
Le Inward Journey de Max Lam Designs gagne un prix du jury aux Frame Awards 2020 à Amsterdam
Max Lam Designs
Another view of the centrepiece.
Crédit photo :
Dick Liu
Le Inward Journey de Max Lam Designs gagne un prix du jury aux Frame Awards 2020 à Amsterdam
Max Lam Designs
Visible through the curvy centerpiece, these rooms receded and tucked away near the main entrance can be flexibly opened up and closed when one needs privacy – thanks to the Japanese-inspired folding doors.
Crédit photo :
Dick Liu
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