Press kit no. 5595-08

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Press kit - Press release - oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga

Press Kit | no. 5595-08

Press release only in English

oPTIK, a New Interactive Sound and Light Installation in New York City

New York, United States

The Urban Conga

oPTIK is an interactive installation utilizing light, sound, and movement to evoke a shared play experience in the public realm.

New York, United States, 2023-05-18 - 

The Urban Conga proudly introduces oPTIK, an interactive installation that provides an opportunity for users to manipulate the work, the space, and the surrounding context in various ways. The installation evokes communal connection by creating shared play experiences, sparking an ever-changing playful atmosphere within a space by providing an open-ended platform for users to engage with light, sound, and movement. The work will be presented by the NYC Downtown Alliance at Three World Trade on Cortlandt Way until June 21st.


The idea for oPTIK came from the understanding that if people can begin to even slightly manipulate the space they occupy, they will start to feel a greater sense of ownership of the place. The interactive installation serves as a way to look at how temporary public activations can begin to impact our built environment in a positive way. It becomes a tool for evoking community interaction and social activity through its open-ended play design. The work was created as an alternative lens that transports people away from their daily routine and into a state of play, allowing them to engage with the work, the surrounding space, and others in new ways.


The Urban Conga collaborated with Serge Maeheu and INIT to develop oPTIK into a touring spatial activation that would spark unique, playful experiences around the globe. Inspired by the gyroscope’s form and playability, oPTIK was created as a series of rings that can be rotated on multiple axis, allowing for an endless play experience. oPTIK was developed as two sets of ten units that can be placed in various orientations, allowing them to adapt to different sites around the world. The 6-foot gyroscope-like forms contain a dichroic film at the center that enables the user to rotate the segments to create new, ever-changing opportunities that reflect the sun and surrounding context during the day, while refracting the internal uplighting at night, resulting in a filtered view of the surrounding context. As the audience rotates each unit, they create their own endless cascades of colors. The experience is elevated further as musical notes begin to play at every fifteen degrees of rotation. Each unit becomes its own unique instrument, from pianos to drums. Through movement and reflection of light, each of these colorful units encourages the public to engage with another unit and other people within the space, sparking spontaneous conversations, dance parties, jam sessions, light shows, and more. More than just a photogenic monument within a space, the work is designed to become a communal hub for social connection. Optik showcases the value of play within our everyday spaces and how it can be utilized to create more inclusive, social, and equitable spaces and places.


oPTIK is a series of ten illuminated interactive gyroscopes broken into two sets of ten. Each unit is 1.5 meters wide x 1.5 meters long x 2 meters high and contains three rings. The outer ring is fixed and equipped with 20 lights, while the two inner rings pivot on two separate axes. The central ring is equipped with a disc adhered with a dichroic film, reflecting a spectrum of colors during its day and evening interactions. Each component contains a sensor at the main pivot point that is connected to a small micro-computer inside, which triggers the musical notes and lights as the work is rotated. Each unit can play up to one thousand notes from its internal speakers.

Technical sheet

Project Title: oPTIK

Client: NYC Downtown Alliance 

Designer / Creator: The Urban Conga 

Collaborator: Serge Maheu

Produced by: INIT

Toured by: CREOS

Website: https://www.theurbanconga.com/

Social: @theurbanconga

Year Installed: 2023

Location: Cortlandt Way New York, NY 10007

Project Size: 10 units at 5’W x 5’L x 5’H

About The Urban Conga

The Urban Conga is an award-winning Brooklyn, NY-based multidisciplinary design studio focused on sparking community interaction and social activity through open-ended play. The Studio achieves that by utilizing play methodologies as a critical tool implemented not just in the work itself, but also in the participatory design process in which the work is created. Their work explores the concept of creating more playable cities as an ecosystem of inclusive multiscale playable opportunities intertwined within our existing urban fabric. The Studio works with communities to create inclusive spatial opportunities that transform once-overlooked or underutilized situations into stimulating creative outlets that evoke our innate drive to discover, explore, and empathize with others. Their work encourages people to think about the value of play beyond the playground, and how creating more play everywhere can dramatically impact our daily lives.

- 30 -

For more information

  1. www.theurbanconga.com/
  2. www.officialworldtradecenter.com/en/l...
  3. downtownny.com/news/making-of-optik/

Media contact

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Low-resolution images ~ 7.72 MB
High-resolution tif images ~ 357 MB
High-resolution jpg images ~ 57 MB

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Video credit: INIT
Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - Looking down Cortlandt Way at oPTIK.  - Photo credit: Sara Kerens
Looking down Cortlandt Way at oPTIK.
Photo credit: Sara Kerens
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Medium-resolution image : 8.0 x 5.33 @ 300dpi ~ 3.3 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - <p style="">A visitor to the area plays a song with oPTIK as the sun sets.  <br style=""></p> - Photo credit: Sara Kerens

A visitor to the area plays a song with oPTIK as the sun sets.

Photo credit: Sara Kerens
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Medium-resolution image : 5.33 x 8.0 @ 300dpi ~ 2.4 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - Photo credit: Sara Kerens
Photo credit: Sara Kerens
Download

Medium-resolution image : 8.0 x 5.34 @ 300dpi ~ 3.3 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - As the rings are moved a musical note is played every fifteen degrees of rotation.  - Photo credit: Savannah Lauren
As the rings are moved a musical note is played every fifteen degrees of rotation.
Photo credit: Savannah Lauren
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High-resolution image : 11.67 x 7.78 @ 300dpi ~ 1.1 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art -  10 units of oPTIK sit along Cortlandt Way.   - Photo credit: Sara Kerens
10 units of oPTIK sit along Cortlandt Way.
Photo credit: Sara Kerens
Download

Medium-resolution image : 8.0 x 5.33 @ 300dpi ~ 4.1 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - Photo credit: Savannah Lauren
Photo credit: Savannah Lauren
Download

High-resolution image : 11.67 x 7.78 @ 300dpi ~ 1.6 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - Photo credit: Savannah Lauren
Photo credit: Savannah Lauren
Download

High-resolution image : 11.67 x 7.78 @ 300dpi ~ 1.8 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - Photo credit: Savannah Lauren
Photo credit: Savannah Lauren
Download

High-resolution image : 11.67 x 7.78 @ 300dpi ~ 1.4 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - The dichroic lens on oPTIK reflects and refracts the light creating a perfect color changing backdrop for a selfie.  - Photo credit: Savannah Lauren
The dichroic lens on oPTIK reflects and refracts the light creating a perfect color changing backdrop for a selfie.
Photo credit: Savannah Lauren
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High-resolution image : 11.67 x 7.78 @ 300dpi ~ 2 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - Photo credit: Savannah Lauren
Photo credit: Savannah Lauren
Download

High-resolution image : 11.67 x 7.78 @ 300dpi ~ 1.8 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - Photo credit: Savannah Lauren
Photo credit: Savannah Lauren
Download

High-resolution image : 9.34 x 11.67 @ 300dpi ~ 2.9 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - Photo credit: Savannah Lauren
Photo credit: Savannah Lauren
Download

High-resolution image : 11.67 x 7.78 @ 300dpi ~ 2 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - Photo credit: Savannah Lauren
Photo credit: Savannah Lauren
Download

High-resolution image : 7.78 x 11.67 @ 300dpi ~ 3.3 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - Photo credit: Savannah Lauren
Photo credit: Savannah Lauren
Download

High-resolution image : 7.8 x 11.67 @ 300dpi ~ 2.1 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - Photo credit: Savannah Lauren
Photo credit: Savannah Lauren
Download

High-resolution image : 11.67 x 7.78 @ 300dpi ~ 2 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - Photo credit: Savannah Lauren
Photo credit: Savannah Lauren
Download

High-resolution image : 7.78 x 11.67 @ 300dpi ~ 2.1 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - oPTIK reflecting the surrounding city landscape.  - Photo credit: Savannah Lauren
oPTIK reflecting the surrounding city landscape.
Photo credit: Savannah Lauren
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High-resolution image : 11.67 x 7.78 @ 300dpi ~ 3.1 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - Dad and daughter playing with oPTIK together.  - Photo credit: Savannah Lauren
Dad and daughter playing with oPTIK together.
Photo credit: Savannah Lauren
Download

High-resolution image : 11.67 x 7.78 @ 300dpi ~ 1.6 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - Photo credit: Savannah Lauren
Photo credit: Savannah Lauren
Download

High-resolution image : 11.67 x 7.78 @ 300dpi ~ 1.8 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - The dichroic lens changes colors based on the angle in which the light reflects off the work.  - Photo credit: Savannah Lauren
The dichroic lens changes colors based on the angle in which the light reflects off the work.
Photo credit: Savannah Lauren
Download

High-resolution image : 7.78 x 11.67 @ 300dpi ~ 2.3 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - Photo of oPTIK on Chicago Navy Pier - Photo credit: INIT
Photo of oPTIK on Chicago Navy Pier
Photo credit: INIT
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Medium-resolution image : 10.0 x 6.67 @ 300dpi ~ 9.3 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - Photo of oPTIK in Montreal Canada  - Photo credit: INIT
Photo of oPTIK in Montreal Canada
Photo credit: INIT
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High-resolution image : 13.33 x 8.89 @ 300dpi ~ 5.4 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - Photo of oPTIK in Montreal Canada  - Photo credit: INIT
Photo of oPTIK in Montreal Canada
Photo credit: INIT
Download

High-resolution image : 13.33 x 8.89 @ 300dpi ~ 4.2 MB

Press kit | 5595-08 - Press release | oPTIK, a New Interactive Sound and Light Installation in New York City - The Urban Conga - Art - Photo of oPTIK in Toronto Canada  - Photo credit: INIT
Photo of oPTIK in Toronto Canada
Photo credit: INIT
Download

Very High-resolution image : 19.17 x 13.33 @ 300dpi ~ 25 MB

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