1. Art
  2. Commercial Architecture
  3. Commercial Interior Design
  4. Competition
  5. Edition
  6. Event + Exhibition
  7. Fashion Design
  8. Graphic Design
  9. Industrial Architecture
  10. Industrial Design
  11. Institutional Architecture
  12. Landscape Architecture
  13. Lifestyle
  14. Lighting Design
  15. Multimedia Design
  16. Product
  17. Real Estate
  18. Residential Architecture
  19. Residential Interior Design
  20. Urban Design
  21. X
⇤ Newswire
v2com, the international newswire specializing in the distribution of design, architecture and lifestyle press kits to the media
Journalists! Take advantage of free access to press kits to easily download high resolution images.

Professionals! Join an influential network, get international media coverage and improve your reputation.

We are sociable!

to our newsletter.

Press Kit
| no: 897-01
Press kits are only available
for download by media.
For immediate release

All photos must be published with proper credit.
Please reference v2com as the source
whenever possible. We always appreciate
receiving PDF copies of your articles.

Press materials

High-resolution images for individual download
Download low-resolution images

Flag black
Press kit - Press release - Concept store / Karine Arabian - Joseph Grappin

Concept store / Karine Arabian

Paris, France

Joseph Grappin

Paris, France, 2012-02-06 - In spring 2011, the shoe designer Karine Arabian reopened her signature boutique at 4, rue Papillon in the 9th arrondissement of Paris, unveiling a newly redesigned space in keeping with the brand’s new architectural identity, both the work of interior architect Joseph Grappin. Classically Parisian in style, the boutique now features a façade with lovingly restored mouldings and an authentic herringbone oak parquet floor. The redesigned space is home to an innovative display system for shoes and other leather goods, conceived in the form of modules that are then tailored to specific sections of the space.

Attracted by the technical qualities of sheet metal, inspired by the ways in which elegance first rhymed with functionality in the pioneering uses of this material by Pierre Chareau and Mathieu Mategot, Joseph Grappin has developed a unique structural principle embodied by vertical arching metallic uprights that unify the entire design. The linear and curvilinear aspects of these uprights serve to frame the space and draw customers to the areas of the boutique, reminiscent of garden pavilions or kiosks, dedicated to trying on Karine Arabian’s singular shoe creations. These metallic elements are fittingly complemented by the display shelves crafted in luxurious Brazilian rosewood and installed in a staggered fashion, the mirrors and the screens enhancing the intimacy of the customer’s shopping experience. Other essential accessories, celebrations of femininity emblematic of the mix of style and elegance that has always characterised the designer’s creations, are also displayed to their best advantage.

The whole project is built around the special characteristics of the sheet metal used for the structural elements. These technical qualities allow for the creation of the narrowest of uprights creating an impression of openness, accentuating the feeling of lightness, as if the entire display system were floating on air. The unifying thread is a thin metallic line, functional and black, charting the space, traced across and joining all of the shelves, windows and display cases. The folded steel sheeting used as the base of the cantilevered cashier’s counter set off to the side to free up floor space also adds to the weightlessness of the design.

In a palette of muted colours, a set of upholstered furnishings soften the atmosphere and underscore the contrasts of colours and materials. Two comfortable sofas consisting of a grouping of large cushions especially designed for trying on shoes foster the intimacy of the kiosk-within-a-store concept for these two areas of the boutique.
The drawers and display niches for small leather goods are lined in dark velvet. A theatrical curtain made of a fabric worthy of an evening gown, a black taffeta accented with aubergine moiré, separates the selling space from the section of the boutique reserved for personnel.

To lend a special ambiance to the kiosk areas, which work as points of reference within the space, instilling a feeling of ease and intimacy for trying on shoes, Karine Arabian wanted to add an organic and magical touch in the form of hand-blown glass chandeliers created by the artist Julie Legrand. Each piece of glass calls to mind a soap bubble captured in its fragile growing phase, the whole effect shimmering like the tiered petals of an aquatic plant over the centre of the kiosk areas.

In all, the concept creates a boutique marrying modern functionality with classical simplicity, elegance, comfort, but also the unabashed interplay of lines and materials. Upon entering, customers immediately feel at home, as if they were being welcomed into the comfort of a Parisian salon, emboldened to channel their inner Narcissus and admire their new look in a perfect pair of pumps.

Creation by Joseph Grappin of a new architectural identity for the
Karine Arabian brand. Chandeliers commissioned by Supervision/Sophie Brossais and created by the artist Julie Legrand.

Boutique reopening – 4, rue Papillon – F-75009 Paris, Spring 2011

Biography / Joseph Grappin

Born in 1976 in the Burgundy region of France, Joseph Grappin lives and works in Paris. A 1997 graduate of the Ecole Nationale Supérieure des Arts Appliqués et des Métiers d’Art (ENSAAMA), he went on to study at the prestigious Ecole Boulle, receiving its advanced diploma in interior architecture in 1999. He has worked on projects with a number of prominent architects, including Karine Chartier and Thomas Corbasson, Patrick Rubin and Annie Le Bot, the Plan 01 group, as well as the designer Christophe Pillet. Joseph Grappin founded his own interior architecture agency in 2007 and has since developed projects for a wide range of clients.

Projects :

2011 Boutique concept Karine Arabian - Paris 9th
Creation by Joseph Grappin of a new architectural identity for the Karine Arabian brand.

Loft apartment - Montfermeil (Seine-Saint-Denis - Fr)
Creation of a loft apartment in a recently built property at the hear of a residential neighbourhood in Montfermeil, a Paris suburb.

Private apartment, rue de Berri - Paris 8th
Renovation and redesign of a apartment fitted out in the manner of a hotel room with all the usual accessories.

Art:Concept Gallery - Paris 3rd
Rehabilitation and conversion of unused commercial premises into an art gallery comprised of two exhibition rooms, a meeting room, a receptionist's office and a storeroom. Design of built-in furnishings.

Les Arpenteurs bookstore, rue Choron - Paris 9th
Design for the interior of an independent, local bookstore and its modular shelving system.

Private apartments with upper storeys - Bd Barbès - Paris 18th

Private apartment of 140 sq.m - rue de Lübeck - Paris 16th

Some collaborative projects

2008 Boutique Jitrois, Cannes - France / Project in collaboration with Christophe Pillet

Shu Uemura, bd St Germain - Paris 6ème / Project in collaboration with Christophe Pillet
Interior design project for the Japanese cosmetics brand’s Paris flagship store.

Foyer Saint-Jacques - Paris 14ème / Project in collaboration with Patrick Rubin & Annie Le Bot / Canal.

Crédit Municipal de Paris - Paris 4ème / Project in collaboration with Atelier du Pont Architects.

Maison de l’architecture, Couvent des Recollets - Paris 10ème / Project in collaboration with Chartier Corbasson Architects.


1997 > 1999 Ecole Boulle – Paris - France
Diplôme Supérieur d’Arts Appliqués / Interior Architect

Katholieke Hogeschool – Mechelen - Belgium
Interior design & furniture design, projet Socrates Erasmus

1995 > 1997
ENSAAMA – Paris - France
BTS Interior Architect

For more information:

Joseph Grappin


Julie Legrand/Artiste
Tél. : +33 (0)
Mobile : +33 (0)

Sophie Brossais/Supervision
Artistic Direction and Project Management
Tél. : +33 (0)1 42 51 54 73
Mobile : +33 (0)6 20 39 25 89

- 30 -

Media contact