Smeg, the Italian leader in the sector of electric household appliances, steps up on to the podium of the coveted international awards with two products: the blender of the 1950s’ Line and the free standing cooker with the Victoria aesthetic.
The BLF01 blender, winning the title Red Dot for high design quality, has its value recognized not only as a small household appliance but also as an instrument and contemporary object with an attractive and unmistakable design by Matteo Bazzicalupo and Raffaella Mangiarotti of Deepdesign©. Conceived in every detail to be capacious, versatile and efficient, the Smeg blender combines performances of high technology with a design characterized by its sinuous shapes and vintage colours.
The models of the free standing Victoria cooker were awarded the Red Dot: Best of the Best: 110 cm wide, they capture perfectly the essence of a classic and timeless aesthetic, emancipating it from the past through the contemporary language of the notes of colour. Equipment for real connoisseurs of cooking, energy class A, they have a series of accessories for specific functions: the great attention to details, both technological and aesthetic, such as the 1950s’ style Smeg logo on the upstand and the chrome knobs exalt the distinctive and unique design of this household appliance.
More than 5,200 products from companies and designers coming from over 57 countries took part of this edition of the Red Dot design Award, organized for the first time in 1955 by the Design Zentrum Nordrhein Westfalen in Essen, Germany. The Smeg products met all the criteria of evaluation of the select jury of the Red Dot Award: degree of innovation, functionality, formal quality, durability, ecological compatibility and symbolic and emotional contents.
The two winning products, the BLF01 blender and the free standing Victoria TR4110 cooker, will be presented at the special exhibition “Design on Stage” for four weeks, before joining the permanent collection of the Red Dot Design Museum in Essen.
SMEG, one of the largest Italian home appliance companies, was founded in 1948 by a family of entrepreneurs who, with great passion and know-how, managed to develop a strong and growing company. Today, Smeg is run by the third generation of Bertazzoni, but it still keeps the memory of its beginnings alive in its name, an acronym for Smalterie Metallurgiche Emiliane Guastalla ("Emilian metallurgical enamel works of Guastalla").
Over time, the brand has established itself as a symbol of high aesthetic and technological appliances, made with a unique attention to research and development of exclusive products. Each new appliance is for the SMEG a special artifact, which arises from a deep study of shapes design, ergonomics and functions. Smeg's internal design studio, which carries out painstaking research into aesthetics and style, has the support of internationally renowned architects such as Guido Canali, Mario Bellini, the Piano Design studio, Marc Newson, Giancarlo Candeago, Matteo Bazzicalupo and Raffaella Mangiarotti.
Today Smeg has a strong international presence with 18 direct commercial subsidiaries (France, England, Belgium, Spain, Germany, Holland, Sweden, Denmark, Portugal, Russia, Ukraine, Kazakhstan, the USA, South Africa, Australia, Mozambique, Poland and Mexico), a representative office in Saudi Arabia, and a large network of distribution partners all over the world.