Press kit no. 859-01

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Press kit - Press release - "WAM open" 2012: Conference and Competition on the highest Level in Ischgl - World Architects Masters

Press Kit | no. 859-01

Press release only in English

"WAM open" 2012: Conference and Competition on the highest Level in Ischgl

Ischgl, Austria

World Architects Masters

Break the ice & "WAM open" – ACF Conference

Tyrol, Austria, 2011-09-12 -  The second international Architects' World Cup for Skiing and Snowboarding (WAM open) will be held from 2nd -5th February 2012. The World Cup, under the slogan "Break the ice", will take place in the exciting destination of Ischgl in Tyrol|Austria. Sport-loving architects and interior designers from around the world will be able to test themselves in the disciplines of giant slalom and parallel slalom at the "WAM open" 2012. As a preview to the championship, the conference "ACF - Architecture Corporate Foresight" will be held 2,624 m high above the clouds in Ischgl, and will focus on the architecture industry's perspectives for technological development. Initiator and organiser for the “WAM open” is the ap35 GmbH - Agency for Architecture Management & Relationship Marketing which is headquartered in Ulm.

Since 2004, the "GAM open" (German Architects Masters) and "WAM open" (World Architects Masters) have established themselves in the architecture scene, as platforms for national and international master collections for athletic and socially oriented architect and interior designers. These winter sports events are enjoying growth and rising popularity. More than 2,000 participants from 13 nations were already able to share their enthusiasm for the event.

The venue of the "WAM open" 2012 is Ischgl, located in southern Austria in the province of Tyrol. Ischgl lies at 1,377 meters above the sea level in the Paznaun valley, between the Silveretta and Verwall Alpen ranges. Whether it be a design or theme hotel, guest house, or holiday apartment – with over 11,000 guest beds, everyone will find the right ambience and something to his or her taste. The ski-region "Silvretta Arena" in Ischgl makes any skier's heart beat faster, and this is how the small town first became known. There, the season opening and season finale are regularly celebrated with big pop concerts. Stars like Elton John, Söhne Mannheims, Rihanna, and Alicia Keys have already graced Ischgl's stages. The WAM conference ACF takes place in the conference hall of the restaurant Pardorama in Ischgl. This new building is located on the 2,620 meter high Ischgler Pardatschgrat.

The "WAM open" will begin with a welcoming Alpine evening, followed by night sledding. The "ACF - Architecture Corporate Foresight" conference will be held the next day. The title comprises themes, which will give answers about the future of architecture. Presentations and discussions by and with famous speakers on megacities, trend research on communication, design, working environments and buildings, creatively innovation-conscious startups, and the future of travel and residential behavior, will provide information about the paradigm shift in the architecture industry which is becoming inevitable, given the innovative net-working technologies. In the evening, the participants of the "WAM open - Break the ice" will be greeted with a Welcome Party and the championships will be officially opened by, among others, the President of the Bavarian Chamber of Architects, Mr. Lutz Heese. Afterwards, anyone who is in a clubbing mood, can share his exhilaration with the DJs at the "Racer's Night".

On Friday, the exciting competition for the architectural world championship title begins. In the evening and the next day, the winners in the respective disciplines and categories will be awarded. Dinners with a live band, a WAM championship party, and club nights are all also part of the programme. On Sunday, everyone can have a relaxed breakfast, before beginning the trip home.

This distinctive event, enhanced by stunning alpine scenery, infectious enthusiasm for sports, and professional inspiration, offers the ideal setting to make new contacts or deepen existing ones. At the “WAM open 2012 – Break the ice”, experience, spontaneity, and participation matter, as well as international connections. In short - "Breaking the ice" between nations and between companies and their target groups. 
- 30 -

For more information

Media contact

  • ap35 GmbH
  • Christine Schmidt
  • 0731 140 225 0


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