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Press Kit
| no: 1075-05
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Press kit - Press release - APPAREIL Atelier Unveils Its New Collection at souk @ sat - APPAREIL Atelier
A v2com exclusive

APPAREIL Atelier Unveils Its New Collection at souk @ sat

Montréal, Canada

APPAREIL Atelier

Souk @ sat : November 28 to December 2, 2018


Montréal, Canada, 2018-11-26 -

APPAREL Architecture will unveil its new branch of furniture APPAREIL Atelier during the 15th edition of souk @ sat. From November 28 to December 2, the Society of Technological Arts (SAT) will host a design market where local designers will present their novelties. Taking advantage of this creative gathering, APPAREIL Architecture will present its collection of FLOE chairs, its new HETA tables as well as its original DOLI hooks.


FLOE Chair 

Its unique look revisits the aesthetic of 50s furniture while steeping itself in a touch of modernity all its own.  FLOE is thus available in three formats designed to suit the needs of different spaces: standard, lounge, and stool. A skilful balance between steel’s rigidity and wood’s suppleness defines the chair’s shape. Its stability is ensured by square steel stems that contrast with fitted plywood that seems to float above the structure. The arrangement of these elements projects a character that is sculptural while simultaneously giving an impression of lightness.


Standard: 17'' x 22'' x 33''

Lounge: 26'' x 23'' x 27''

Haute: 18'' x 21'' x 38''

Materials: Steel/Curved ash veneer

Colours: Black or cream/natural wood


HETA Table
The Heta table is distinguished itself by the balance  of its straight lines and its trays with rounded surfaces. Offering an elegant alternative to the classic coffee table, its unusual structure gives it a unique aesthetic while ensuring great stability. The detail of its construction also allows to be easily transported from one room to another.


Dimensions: 19” x 19” x 19”

Material: Steel/Ash veneer

Colours: Black or cream/natural wood


DOLI Hooks

These hooks offer a playful touch with their geometric shapes and distinctive assemblage details. While functional, their unique aesthetic allows a multitude of configurations to decorate the walls.


Dimensions: 6”x 3”, Ø 3”

Material: wood

Colours: Black or cream


About APPAREIL Atelier

APPAREIL Atelier, new branch of the APPAREIL Architecture firm, is a creative and colourful studio, where ideas burgeon and projects materialize. Composed of architects, technologists, and industrial designers, this multi-disciplinary team wishes to fulfil innovative mandates where the different levels intersect.


APPAREIL Atelier offers bespoke solutions, adapted and turnkey, with a full range of complementary

services to architectural work: bespoke furniture, product design, prototypes, prefabrication, visual

identity, accompaniment for creative projects, and even more, for both residential and commercial

clients.

- 30 -


Media contact
Press kit | 1075-05 - Press release | APPAREIL Atelier Unveils Its New Collection at souk @ sat - APPAREIL Atelier - Industrial Design - Floe Standard / Grand-Pic project - Photo credit: Felix Michaud
Floe Standard / Grand-Pic project
Photo credit: Felix Michaud
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Press kit | 1075-05 - Press release | APPAREIL Atelier Unveils Its New Collection at souk @ sat - APPAREIL Atelier - Industrial Design - FLOE Lounge - Photo credit: Allstudio
FLOE Lounge
Photo credit: Allstudio
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Press kit | 1075-05 - Press release | APPAREIL Atelier Unveils Its New Collection at souk @ sat - APPAREIL Atelier - Industrial Design - DOLI hooks - Photo credit: Allstudio
DOLI hooks
Photo credit: Allstudio
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Press kit | 1075-05 - Press release | APPAREIL Atelier Unveils Its New Collection at souk @ sat - APPAREIL Atelier - Industrial Design - FLOE Standard - Photo credit: Allstudio
FLOE Standard
Photo credit: Allstudio
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Press kit | 1075-05 - Press release | APPAREIL Atelier Unveils Its New Collection at souk @ sat - APPAREIL Atelier - Industrial Design - HETA coffee table - Photo credit: Allstudio
HETA coffee table
Photo credit: Allstudio
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Press kit | 1075-05 - Press release | APPAREIL Atelier Unveils Its New Collection at souk @ sat - APPAREIL Atelier - Industrial Design - FLOE Haute / kitchen stool - Photo credit: Allstudio
FLOE Haute / kitchen stool
Photo credit: Allstudio
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Press kit | 1075-05 - Press release | APPAREIL Atelier Unveils Its New Collection at souk @ sat - APPAREIL Atelier - Industrial Design - FLOE Lounge - Photo credit: Allstudio
FLOE Lounge
Photo credit: Allstudio
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Press kit | 1075-05 - Press release | APPAREIL Atelier Unveils Its New Collection at souk @ sat - APPAREIL Atelier - Industrial Design - HETA Coffee table  - Photo credit: Allstudio
HETA Coffee table 
Photo credit: Allstudio
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Press kit | 1075-05 - Press release | APPAREIL Atelier Unveils Its New Collection at souk @ sat - APPAREIL Atelier - Industrial Design - FLOE Haute - Photo credit: Allstudio
FLOE Haute
Photo credit: Allstudio
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Press kit | 1075-05 - Press release | APPAREIL Atelier Unveils Its New Collection at souk @ sat - APPAREIL Atelier - Industrial Design - DOLI hooks - Photo credit: Allstudio
DOLI hooks
Photo credit: Allstudio
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Press kit | 1075-05 - Press release | APPAREIL Atelier Unveils Its New Collection at souk @ sat - APPAREIL Atelier - Industrial Design - Floe Haute / Waterloo project - Photo credit: Felix Michaux
Floe Haute / Waterloo project
Photo credit: Felix Michaux
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Press kit | 1075-05 - Press release | APPAREIL Atelier Unveils Its New Collection at souk @ sat - APPAREIL Atelier - Industrial Design - HETA Coffee table  - Photo credit: ALLSTUDIO
HETA Coffee table 
Photo credit: ALLSTUDIO
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High-resolution image
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Press kit | 1075-05 - Press release | APPAREIL Atelier Unveils Its New Collection at souk @ sat - APPAREIL Atelier - Industrial Design - HETA Coffee table and FLOE Lounge - Photo credit: Allstudio
HETA Coffee table and FLOE Lounge
Photo credit: Allstudio
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Medium-resolution image
9.68 x 8.9
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~ 2.5 MB
Press kit | 1075-05 - Press release | APPAREIL Atelier Unveils Its New Collection at souk @ sat - APPAREIL Atelier - Industrial Design - DOLI hooks - Photo credit: Allstudio
DOLI hooks
Photo credit: Allstudio
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High-resolution image
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