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Press Kit | no. 2141-01
Objetik, a Montreal-based platform showcasing Quebec design, has launched an online boutique carrying design items exclusively from Quebec. The featured products are selected because they in some way redefine traditional ideas of themselves - whether by form, function, material, or process - to change the way you experience utilitarian items.
With the aim of cultivating awareness of Quebec’s design culture, Objetik presents works by contemporary designers aspiring to create useful, impactful, and sustainable objects. Crafted with precision and passion, the items are true to their materials and locally produced as much as possible.
“Design in Quebec is thriving, and we wanted to create a virtual space to promote the designers, exhibit their works on a global scale, and offer them for sale,” says Objetik founder Tara Milroy. “We hope to draw attention to the discipline of design in Quebec, both locally and internationally, with the hope to redefine the ways that people experience everyday objects.”
The faces behind Objetik are husband and wife team Adrian and Tara Milroy. Tara holds a Masters in Contemporary Design where her thesis searched for unifying themes in Canadian design, while Adrian has a background in Physics and handles business and technical operations.
Objetik.com currently features over 80 works by 27 designers, and offers worldwide shipping and online gift registry.
For more information
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