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Press Kit
| no: 3200-01
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Press kit - Press release - PlusMinus Screwdrivers - Selek Design

PlusMinus Screwdrivers

Eugene, United States

Selek Design

Eugene, United States, 2017-12-22 -

PlusMinus questions the affordances of screwdrivers and tries to find a form that is intuitive and visually in tune with our living spaces. The design is a fine example of a pure use of material which makes the product a precious tool that could be kept for generations. PlusMinus is made with polished stainless steel and its carefully devised form fits the hand perfectly, while also allowing it to sit on your desk like a small yet perfectly formed work of art.


Set consists of Phillips #2 and 3/16” flat-bladed screwdrivers. Plus and minus signs indicate whether it is Phillips or flat-bladed and positioned in a way to guide the user the direction to unscrew or screw.


PlusMinus was a recipient of 2017 Gray Award in the category of Product Design: Other. 


Technical Sheet

Name of the Product  PlusMinus

Typology  Screwdriver set Phillips #2 & 3/16” flat-bladed

Year  2017

Dimensions  110 x 60 x 6 mm

Material  Stainless Steel 304

Finish  Polished Finish & Matte Finish


Distributor Company  Tre 

Date of Expected Product Launch  Spring 2018

Suggested Price  99€ retail price of the set


Photo Credits  Selek Design


About Selek Design

Erdem Selek and Hale Selek established their Oregon-based product design atelier Selek Design, in January 2016. The atelier focuses on designing everyday objects that are inspired by ordinary intuitive behaviors in the daily lives. For Selek Design, a product should be as pure and simple as water that does not leave any scent or taste behind. Their products aim to have a silent character that go unnoticed.

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