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Press Kit | no. 2464-01
Press release only in English
The renowned Italian lighting manufacturer Artemide received a host of distinctions at this year’s Red Dot Design Awards. The jury selected Ameluna and Alphabet of Light in the “Best of the Best” category for top design quality and pioneering achievements.
Alphabet of light – bright shining letters
The modular lighting system designed by the Bjarke Ingels Group – better known as BIG – comprises four elements that can be combined as desired. Two linear segments of different lengths generate a variable vocabulary of forms in combination with two segments that are curved at different angles. The individual sections can be connected easily and seamlessly by means of an electromagnetic click mechanism. Its designers Jakob Lange and Bjarke Ingels were inspired by the retro-futuristic appearance of neon tubes. They have replaced the technologically obsolete gas-filled fluorescent tubes with highly efficient, up-to-date LEDs. Influenced by the aesthetics of international modernity and the light art of the 1960s, Alphabet of Light is used to create customised typographies whose playful sense of precision is inherent in Artemide’s DNA.
Ameluna – a gleaming example of fantastic synergies
A cooperation between Artemide and Mercedes-Benz Style has produced the futuristic pendant lamp Ameluna. Ameluna is an optoelectronic masterpiece with revolutionary potential. The light is characterised by leading-edge technology combined with dynamic design, and looks something like a mystical bioluminescent deep-sea creature. Ameluna demonstrates the full potential of the two companies who, in their respective disciplines, are among the leading innovators in the combination of functionality and form. Artemide and Mercedes-Benz Style are taking a new path with Ameluna: light is not only conceived as an intelligent design element, but aesthetics and the task of the luminous object are brilliantly fused into a complete work of art. The dynamically convex luminous body with a diameter of 750 millimetres and height of 150 millimetres opens up into a crown of LEDs that gently surrounds the transparent volume.
The possibility of transferring the individually defined lighting mood from the Mercedes-Benz E-Class to the apartment by means of an app on the smartphone combines aesthetics with intelligence and demonstrates a fine flair for cutting-edge technologies.
Founded in 1960 by Ernesto Gismondi, Artemide is based in Pregnana Milanese, Italy and operates through 24 subsidiaries. Its distribution network includes 55 branded showrooms in the main cities around the world. The products of Artemide are
distributed in 98 countries. With five manufacturing units in Italy, France, Hungary, and Canada, two glass-works, and one Research &Development centre supported b protoyping labs and groundbreaking tests, the Artemide Group currently has 753
employees, including 61 engaged in R&D, thus confirming the key role of innovatio in the Group’s success. Each Artemide light carries the energy of a company that believes and invests i research and development, supports the Made-in-Italy approach, and manufacture in Europe with a world-renowned reputation.
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