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Press Kit
| no: 1165-03
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Press kit - Press release - Launch of Kasthall's new rug for fall 2016 - Kasthall
A v2com exclusive

Launch of Kasthall's new rug for fall 2016

Stockholm, Sweden

Kasthall

Launch of the rug John


Stockholm, Sweden, 2016-06-15 -

The designer Gunilla Lagerhem Ullberg has balanced various colours carefully, inspired by coat fabrics from the world of fashion in Kasthalls new rug John. The rug John is woven in a blend of the finest wool and linen in a combination of bouclé yarn and wool yarn that form a pattern of diffuse squares. John comes in five different colours, including two with glittering additions in the form of Lurex yarn.

Gunilla used influences from the great fashion houses by creating and reproducing the fashion industry’s fast cycles into something durable in Kasthall’s rugs. In Gunilla’s way of thinking, rugs were fashion. She commented that Kasthall’s rugs were based on tradition, however this should be constantly renewed, to take tradition and turn it into something new: cherishing the old and creating something new.

The challenge of outsmarting the machines and finding new ways to create designs was something that motivated rather than limited her. Gunilla found new ways to create designs and develop weaving techniques with new materials and combinations, rather than being satisfied with conventional techniques.

Numerous of Kasthall’s classics designed by Gunilla were inspired by our Scandinavian origin, with a feeling for nature, the seasons and the company’s traditional craftsmanship.


Gunilla Lagerhem Ullberg’s inquisitiveness and need to experiment, combined with her sense of colour, material and technique are some of the reasons why she became so respected and won multiple awards through the years. The diploma for

Excellent Swedish Design in 1991, Excellent Swedish Design 1997, Designer of the Year by Elle Decoration in 2012, among others. Her designs for Kasthall can be seen at such places as the Royal Palace in Stockholm, Embassies, Government buildings, offices and in several private homes around the world. 


Product facts

  • Product type: Woven bouclé rug in pure wool and linen with an effect of Lurex.
  • Warp material: 100% linen.
  • Size: Custom made sizes, width 70-600 cm or choose amongst our suggested sizes. Also suitable as an exclusive wall-to- wall carpet.
  • Colors: Soft grey 501, Lime 400, Petrol 201, Denim 200, Asphalt 500.


About Kasthall

Kasthall designs and manufactures exclusive carpets for private and public interiors. Since being founded in 1889 the company has had its own manufacturing base in Kinna, Sweden. Over the years Kasthall has become one of the leading international textile design floor companies in the world and now has most of its sales outside of Sweden. Kasthall continues to develop its product with solid design, focus on durability, priceless craftsmanship and by always delivering unique carpets in excellent quality to the global interior industry. For more information, please visit www.kasthall.com 

- 30 -


Media contact
Press kit | 1165-03 - Press release | Launch of Kasthall's new rug for fall 2016 - Kasthall - Product - The rug John, Kasthall  - Photo credit: Kasthall 
The rug John, Kasthall 
Photo credit: Kasthall 
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Press kit | 1165-03 - Press release | Launch of Kasthall's new rug for fall 2016 - Kasthall - Product - The rug John, Kasthall  - Photo credit: Kasthall
The rug John, Kasthall 
Photo credit: Kasthall
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Press kit | 1165-03 - Press release | Launch of Kasthall's new rug for fall 2016 - Kasthall - Product - The rug John, Kasthall  - Photo credit: Kasthall 
The rug John, Kasthall 
Photo credit: Kasthall 
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Press kit | 1165-03 - Press release | Launch of Kasthall's new rug for fall 2016 - Kasthall - Product - The rug John, Kasthall - Photo credit: Kasthall
The rug John, Kasthall
Photo credit: Kasthall
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Press kit | 1165-03 - Press release | Launch of Kasthall's new rug for fall 2016 - Kasthall - Product - The rug John, Kasthall  - Photo credit: Kasthall 
The rug John, Kasthall 
Photo credit: Kasthall 
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Press kit | 1165-03 - Press release | Launch of Kasthall's new rug for fall 2016 - Kasthall - Product - The rug John, Kasthall  - Photo credit: Kasthall
The rug John, Kasthall 
Photo credit: Kasthall
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Press kit | 1165-03 - Press release | Launch of Kasthall's new rug for fall 2016 - Kasthall - Product - The Rug John - Photo credit: Kasthall 
The Rug John
Photo credit: Kasthall 
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Press kit | 1165-03 - Press release | Launch of Kasthall's new rug for fall 2016 - Kasthall - Product - The rug John, Kasthall - Photo credit: Kasthall
The rug John, Kasthall
Photo credit: Kasthall
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