Press kit no. 1617-08

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Press kit - Press release - Nordica's Machine Boot Family is Once Again Revolutionizing the Ski Industry - Nordica

Press Kit | no. 1617-08

Nordica's Machine Boot Family is Once Again Revolutionizing the Ski Industry

Montréal, Canada


The new Nordica Pro Machine 130 GW boot, combining precision, power and performance, wins a prestigious Red Dot design award

Montréal, Canada, 2018-10-30 - 

This year, judges of the annual Red Dot Awards, which recognize products with outstanding design and innovation qualities, were won over by Nordica’s Pro Machine 130 GW. The judging panel composed of around 40 international experts from various fields awarded the ski boot with the coveted prize, a real hallmark of quality and exceptional design. 

“We are very pleased to receive this award, which encourages us to raise the bar even higher in the creation of truly innovative products while making ski enthusiasts happy!” said Alberto Contento, Boot Product Manager at Nordica SPA. The Red Dot Awards highlight the impressive qualities of the Pro Machine 130 GW boot based on various selection criteria such as innovation, ergonomic features, product quality and durability.

Greater power and lightness
Known for its lightness, versatility and unrivalled comfort, the Pro Machine 130 GW is the most advanced ski boot available. A newcomer to the Machine Family after the Sport Machine and Speed Machine, all three of which are distinguished by their lightweight, high-performance components, the 100% customizable Pro Machine is designed especially for demanding skiers and has a narrower, 98 mm shell. The result is an elegant, comfortable and precise high-performance ski boot.  

Technology supporting accomplished skiers 
Nordica took the all-day comfort and all-mountain versatility of the award winning Speed Machine collection, then fused it with the DNA of the World Cup Dobermann to develop the Pro Machine 130 GW. Its liner also features a high-tech 3D design, innovative materials such as cork, providing optimal insulation and customizable comfort, and Tri-Fit technology wrapping the foot. IsoTherm and Primaloft insulation have properties that retain heat and repel moisture to keep the foot dry, while the 3D pre-shaped, denser, closer-fitting liner transfers energy more efficiently to the ski. In short, a great many well-designed technological features make Pro Machine 130 GW an exceptional product. 

About Nordica
Nordica is one of the most trusted iconic brands in the international ski community. It has a rich history, while remaining at the forefront of ski and boot design. Courage, loyalty, optimism and integrity are the fundamental values guiding every step at Nordica. Since 1939, it has inspired skiers and provided them with the best equipment. Its timeless products and revolutionary innovations, which benefit everyday heroes and ski enthusiasts, make a clear distinction and promise to keep you on the slopes for a long time.

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