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Press Kit
| no: 3910-01
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Press kit - Press release - String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory
A v2com exclusive

String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience

Montréal, Canada

String Theory

 


Montréal, Canada, 2019-03-04 -

Montreal textile design studio String Theory, is connecting people through an innovative, interactive project called SUPERSYMMETRY.  The online textile design platform allows users to design hyper-personalized scarves that can be divided in two and shared with a loved one. The project was inspired by the classic, heart-shaped friendship pendant and the theory of supersymmetry.


What is the theory of supersymmetry? It is a concept of particle physics in which each particle of the universe is linked to another by small, vibrating and invisible strings.


The SUPERSYMMETRY project combines digital technology and knitting. Users explore the potential of algorithms to create personalized, conjoined scarves that express their connection to a loved one. Knit as one, the simple pull of a thread splits the scarf in two allowing users to share their design and celebrate their bond with a special someone. One for you, and one for me. That’s Supersymmetry.


SUPERSYMMETRY is the creation of a team of seasoned artists and designers based in Montreal:


  • Textile designer and Co-Founder of String Theory, Lysanne Latulippe, developed Supersymmetry’s patterns and oversees the creation of each unique scarf.

  • Narrative Designer, Emilie F. Grenier, envisioned the bridge between craft, narrative and experience.

  • Dpt, a digital studio at the intersection of film/gaming, art/code, and design/research, created Supersymmetry’s interactive web experience.

  • Futil Design created the Supersymmetry exhibition design that will be used to promote the project internationally.

  • Producer Vali Fugulin, who specializes in the creation of digital documentaries, games and interactive experiences, kept all of these moving parts in motion.


Come experience SUPERSYMMETRY by String Theory

Following the Toronto launch at DesignTO with our long time partner’s boutique Gerhard Supply, it is now time for Montreal to experience SUPERSYMMETRY. The public is invited to MYLENEB boutique to give the interactive project a try and to meet Lysanne Latulippe and her team.


When: Thursday March 14, 2019, from 6 pm to 9 pm.

Where: 5259 boulevard Saint-Laurent, Montreal, Quebec, H2T 1S4


RSVP info@stringtheory.co


Create your scarves at :

symmetry.stringtheory.co


Shop scarves at :

stringtheory.co


About the team behind SUPERSYMMETRY

String Theory develops unique designs and produces limited edition scarves from their Montreal studio. Since 2010 their collections have been distributed throughout Canada and the United States in museum shops and independent boutiques focused on local productions.


As a textile designer, Lysanne Latulippe is passionate about knitwear. An expert in the math and physics of knit structures, Latulippe seeks to awaken people to this universe and share her fascination with them. Her work combines fine quality yarns with ancient and digital technologies to create innovative, contemporary textiles.


Dpt creates rich, unique, and interactive experiences that appeal to the public. Their approach is multidisciplinary and collaborative. Their projects show unwavering commitment to seeking and developing creative solutions on all sorts of platforms. 


Emilie F. Grenier plays with stories. From the material world to the digital universe, and through projects in the public space, she brings together or into conflict different forms of language, which she weaves into a remarkable fabric of narrative experiences.


Vali Fugulin creates, produces, and designs digital documentaries, games, and new interactive narratives. She creates stories from the human experience and condition through her documentary-style approach to design and storytelling.


Futil design is Alexandre Berthiaume. He loves to design all kinds of things. Objects, graphics, spaces and even events.


SUPERSYMMETRY has been made possible by financial support from SODEC, through its pilot program to assist businesses for interactive production activities. 

- 30 -


Media contact
Press kit | 3910-01 - Press release | String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory - Product -  Supersymmetry - The shareable scarf  - Photo credit:  Frédéric Bouchard
Supersymmetry - The shareable scarf
Photo credit: Frédéric Bouchard
Download
Very High-resolution image
20.81 x 14.93
300dpi

~ 44 MB
Press kit | 3910-01 - Press release | String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory - Product -  Supersymmetry - Connection detail of the scarves  - Photo credit:  Frédéric Bouchard
Supersymmetry - Connection detail of the scarves
Photo credit: Frédéric Bouchard
Download
Medium-resolution image
7.74 x 5.52
300dpi

~ 1 MB
Press kit | 3910-01 - Press release | String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory - Product - Supersymmetry - The shareable scarf - Photo credit: Sébastien Gros
Supersymmetry - The shareable scarf
Photo credit: Sébastien Gros
Download
High-resolution image
14.99 x 10.6
300dpi

~ 25 MB
Press kit | 3910-01 - Press release | String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory - Product - Photo credit: Frédéric Bouchard
Photo credit: Frédéric Bouchard
Download
Very High-resolution image
17.76 x 12.88
300dpi

~ 30 MB
Press kit | 3910-01 - Press release | String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory - Product - Supersymmetry - Sharing the scarves  - Photo credit:   Sébastien Gros
Supersymmetry - Sharing the scarves
Photo credit: Sébastien Gros
Download
Medium-resolution image
8.53 x 7.7
300dpi

~ 11 MB
Press kit | 3910-01 - Press release | String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory - Product - Supersymmetry - 100% merino wool scarf - Photo credit: Sébastien Gros
Supersymmetry - 100% merino wool scarf
Photo credit: Sébastien Gros
Download
High-resolution image
12.48 x 12.62
300dpi

~ 22 MB
Press kit | 3910-01 - Press release | String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory - Product - Supersymmetry - The shareable scarf - Photo credit: Sébastien Gros
Supersymmetry - The shareable scarf
Photo credit: Sébastien Gros
Download
Medium-resolution image
8.19 x 6.03
300dpi

~ 7.2 MB
Press kit | 3910-01 - Press release | String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory - Product - Supersymmetry -The shareable scarf - Photo credit: Sébastien Gros
Supersymmetry -The shareable scarf
Photo credit: Sébastien Gros
Download
Very High-resolution image
18.72 x 12.48
300dpi

~ 34 MB
Press kit | 3910-01 - Press release | String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory - Product - Supersymmetry - Sharing the scarves - Photo credit: Sébastien Gros
Supersymmetry - Sharing the scarves
Photo credit: Sébastien Gros
Download
High-resolution image
16.0 x 10.67
300dpi

~ 3.9 MB
Press kit | 3910-01 - Press release | String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory - Product -  Supersymmetry - The divided scarf - Photo credit: Sébastien Gros
 Supersymmetry - The divided scarf
Photo credit: Sébastien Gros
Download
Very High-resolution image
18.72 x 12.48
300dpi

~ 37 MB
Press kit | 3910-01 - Press release | String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory - Product - Supersymmetry - 100% merino wool scarf - Photo credit: Sébastien Gros
Supersymmetry - 100% merino wool scarf
Photo credit: Sébastien Gros
Download
High-resolution image
10.13 x 12.36
300dpi

~ 16 MB
Press kit | 3910-01 - Press release | String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory - Product - Interactive experience display by Futil Design - Photo credit: Alexandre Berthiaume
Interactive experience display by Futil Design
Photo credit: Alexandre Berthiaume
Download
High-resolution image
13.49 x 8.99
300dpi

~ 1.1 MB
Press kit | 3910-01 - Press release | String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory - Product - Introducing Supersymmetry at DesignTO - Photo credit: Mark Delottinville, Big Pig Co
Introducing Supersymmetry at DesignTO
Photo credit: Mark Delottinville, Big Pig Co
Download
High-resolution image
16.32 x 9.2
300dpi

~ 16 MB
Press kit | 3910-01 - Press release | String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory - Product - Introducing Supersymmetry at DesignTO - Photo credit: Mark Delottinville, Big Pig Co
Introducing Supersymmetry at DesignTO
Photo credit: Mark Delottinville, Big Pig Co
Download
High-resolution image
16.32 x 9.2
300dpi

~ 18 MB
Press kit | 3910-01 - Press release | String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory - Product - Photo credit: Mark Delottinville, Big Pig Co
Photo credit: Mark Delottinville, Big Pig Co
Download
High-resolution image
11.88 x 8.17
300dpi

~ 9.5 MB
Press kit | 3910-01 - Press release | String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory - Product - Introducing Supersymmetry at DesignTO - Photo credit: Mark Delottinville, Big Pig Co
Introducing Supersymmetry at DesignTO
Photo credit: Mark Delottinville, Big Pig Co
Download
High-resolution image
16.32 x 9.2
300dpi

~ 15 MB
Press kit | 3910-01 - Press release | String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory - Product - Supersymmetry experience - Photo credit: Dpt
Supersymmetry experience
Photo credit: Dpt
Download
Medium-resolution image
9.76 x 6.94
300dpi

~ 2.1 MB
Press kit | 3910-01 - Press release | String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory - Product - Supersymmetry experience - Photo credit: Dpt
Supersymmetry experience
Photo credit: Dpt
Download
High-resolution image
12.8 x 9.1
300dpi

~ 2.2 MB
Press kit | 3910-01 - Press release | String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory - Product - Textile studio String Theory , detail of knitting machine  - Photo credit: Frédéric Bouchard
Textile studio String Theory , detail of knitting machine
Photo credit: Frédéric Bouchard
Download
Very High-resolution image
22.4 x 14.93
300dpi

~ 56 MB
Press kit | 3910-01 - Press release | String Theory Reveals SUPERSYMMETRY, a Unique Interactive Knitting Experience - String Theory - Product - Lysanne Latulippe, Designer and cofounder of String Theory - Photo credit: Frédéric Bouchard
Lysanne Latulippe, Designer and cofounder of String Theory
Photo credit: Frédéric Bouchard
Download
Very High-resolution image
22.4 x 14.93
300dpi

~ 44 MB
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