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Press Kit | no. 1859-01
Press release only in English
Mike Niven Interior Design Inc. has won an ARIDO (Association of Registered Interior Designers of Ontario) Award of Merit for their Noir Presentation Centre in downtown Toronto.
ARIDO has held an annual program for all registered members. These annual awards are one of the most highly regarded honours in the interior design community. They showcase excellence, innovation and originality in interior design.
Noir Presentation Centre is set on an urban downtown street front setting. On the west side is the site of this presale presentation centre for a new 49-storey condominium building.
Already on the market, the client needed a site presence to increase the success of the presale phase of the project, and to compete with surrounding projects. It was a small site, but needed a large personality.
The centre consists of a very dramatic entrance, admin area, product/scale model, open/ closing areas, vignettes depicting kitchen & bath finishes. It took its cue from the marketing campaign, which had a fashion oriented composition on the dark side, conveying avant garde design sensibility.
The project targeted towards a more sophisticated clientele. Key characters of the campaign were dressed in neo Victorian creations with a splash of Goth. The project was named NOIR.
Although glazed across the front of the presentation centre, the only visible cue to the inside is the glass doors to the entrance. A backlit black lace canopy is the only reference to the marketing campaign. This enticing and dramatic entrance, visible to street traffic. The desk is of polished bronze panels, simple in design, reflects textured herringbone floors, the “lace” canopy and offsets the neo Victorian desk lamps. Open sales area was exact opposite, conveying more of the sensibility of the suites. A scale model, perched on a bronze metal base at centre stage, closing stations nearby, marketing visuals both static & virtual reality are neatly organized around perimeter. Vignettes of suite standards plus casual closing area make up the rest of sales area.
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