Montreal company Lightemotion, an international lighting design specialist, has created the innovative lighting design for the revamped Museo Nazionale dell’Automobile in Torino, Italy.
After a four-year restoration and expansion, the Museo Nazionale dell’Automobile di Torino is reopening with a new name. The Museum has received a face-lift, and its character and mandate have been changed: beyond a simple architectural renovation, this is an intervention aimed at placing this revamped museum in a dynamic and sensational way into the Italian cultural landscape, as a cutting-edge cultural centre. Its contemporary, futuristic look was designed by architect Cino Zucchi, and the innovative exhibition space bears the signature of Francois Confino, set designer, whose credits include the National Cinema Museum in Torino. The overall investment amounts to €33 million, of which €22 million has been allocated to the building’s restoration and the remaining €11 million to internal exhibition design.
Lightemotion has played a fundamental role in creating the innovative lighting design solutions that give life to stunning visual environments for this new museum. The Lightemotion team was closely involved from the beginning and worked in tandem with with François Confino’s design team to create an overall exclusive experience in which lighting and set design are one.
The overall lighting schemes were designed to give the flexibility of creating different lighting moods in a permanent architectural installation. More than 40% of all lighting was carefully integrated into set pieces, creating the illusion of lighting effects coming directly from the physical environments. The use of fibre optics and state-of-the-art LED components contributes to the dramatic experience. The mixture of halogen and metal halide lamp sources was chosen to tell the story, from a more romantic and historical perspective to a more contemporary approach for the latest automobiles.
Torino is recognized as the Italian capital of automobiles, and the Museum offers visitors one of the most interesting collections of this type ever exhibited – close to 200 original automobiles produced by 80 different makers, dating from 1769 to 1996. In over 19,000 m2, the exhibition tells the entire story of the car, from its manufacturing, to its use as a means of transportation, to its becoming the symbol of an important national tradition. Not only does it explore the history of cars but it also mirrors the great cultural and social events of the period, taking museum-goers on an unprecedented journey formed of culture, language, and heritage.
Lightemotion, an illuminating journey around the world
Montrealer François Roupinian, founder of Lightemotion, has surrounded himself with a multidisciplinary, multicultural team, managing projects in no less than five languages. Lightemotion's origins are in the field of the performing arts and multimedia, and the company has expanded into other fields of expertise, such as architectural and museum lighting. Lightemotion's signature work has given it an international reputation through its work on major projects in Canada, Europe, the United States, Asia, the Middle East, and Australia.
The scope of the company's work is broad, including the lighting plans for exhibitions (Museum of Strasbourg, National Museum of Singapore, Naturalis Museum in Leiden), as well as casinos and cabarets (Hard Rock Hotel, Revel Casino Atlantic City in 2012).
In 2011, Lightemotion put its architectural lighting signature on the Indiana Jones travelling exhibit inaugurated at the Montreal Science Centre; the Auckland War Memorial Museum, celebrating its 80th anniversary; and the Wine Museum of Barolo in Italy. The Montreal company also created the dramatic lighting design for the Canada Pavilion in Shanghai, as well as The Residences at the Ritz-Carlton, Montreal, which will be opening in 2012.