Press kit no. 3326-01

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Press kit - Press release - An Original Installation in Montreal Distilling the Scents of the Gaspé Coast - Université du Québec à Montréal Design School

Press Kit | no. 3326-01

An Original Installation in Montreal Distilling the Scents of the Gaspé Coast

Montreal, Canada

Université du Québec à Montréal Design School

Absolue, an extract used in perfumery, inspired three designers to create an olfactory journey in three parts – river, garden, and stream – that capture the scents of the sublime landscapes of the region surrounding the internationally renowned Reford Gardens.

Montreal, Canada, 2022-10-05 - 

Anne Bernard, Marianne Demers, and Lou Marchais, students in the Graduate Diploma in Event Design (DESS) program at the Université du Québec à Montréal (UQAM), present Absolues jardin, a multi-sensory installation on display until October 16 on UQAM’s Place Pasteur.


Nine olfactory snapshots

Absolue, an extract used in perfumery, inspired these designers to create an olfactory journey in three parts—river, garden, and stream—that capture the scents of the sublime landscapes surrounding the Reford Gardens.


Every day, from 11:00 a.m. to 7:00 p.m. on UQAM’s Place Pasteur, in the heart of Montréal’s Latin Quarter, these structures diffuse nine (9) fragrant blends, veritable memory capsules carefully designed to stimulate the imagination.


“In a eulogy to the leisurely pace of a garden visit, Absolues jardin allows visitors to experience these scents as they are diffused,” notes Anne Bernard, one of the three student designers. “Dispersed at random intervals, the scents are an invitation to revel for a moment by a fire on the shores of the river, to inhale the scent of freshly cut grass in the garden, or to experience the heady enchantment of tobacco fumes by the stream.”


Shapes inspired by the route of the waterways, and a unique terrazzo 

formed from materials gleaned from nature.


The installation is comprised of three distinct islands, imagined by the vertical abstraction of the route of the waterways that correspond to them. The team of designers has reinterpreted the terrain around the Reford Gardens: the winding course of the Mitis River, the gentler curve of the shore of the St. Lawrence, and the course of the stream that crosses the Reford Gardens.


Materials gleaned from nature (pebbles, shells, driftwood, and plants) in the surrounds of the Reford Gardens are embedded in concrete and form a collection of travel memories in a terrazzo unique to each island.


The copper details recall the old stills and vats used in the past for the distillation of perfumes.


A complimentary multimedia experience

You can deepen your exploration of this metaphorical territory on a mobile site accessible by smartphone, including a chronicle of the various scents at different times of the day, the year, or the last century at Métis. There is also a collection of period photographs by Elsie Reford, a remarkable woman who was the visionary creator of the Reford Gardens.


“Over the years, UQAM and the Reford Gardens have established a fruitful collaboration, notably by hosting projects by Event Design diploma students. We are always delighted to offer designers fertile territory for inspiration and experimentation. The idea that Montrealers can experience fragments of our beautiful region in the heart of the Latin Quarter is truly exhilarating,” adds Alexander Reford, director of the Reford Gardens.


Co-presented by UQAM and the Quartier des Spectacles Partnership, the Absolues jardin installation was conceived as part of the Diploma in Event Design at the UQAM School of Design under the direction of Professor Céline Poisson, in collaboration with the Reford

Gardens. The project was then realized during an internship at UQAM’s Communications Department under the supervision of lecturer Serina Tarkhanian and production manager Laurence Montmarquette.

Technical sheet

Design and concept

Anne Bernard

Marianne Demers

Lou Marchais

Construction

Atelier Gaufab

Produced by

UQAM

In Partnership with

Partenariat du Quartier des spectacles

Reford Gardens / Jardins de Métis

About UQAM

UQAM is the only Canadian university offering courses in every artistic discipline, as well as the largest French-language communications training centre in the country. Innovative and inventive, UQAM is involved in the socioeconomic, scientific, and cultural development of Montréal. Each year, its students transform public spaces through ephemeral architectural installations and creative projects exhibited at Montréal’s major festivals.


About the Reford Gardens
A National Historic Site of Canada, and a Quebec heritage site, the Reford Gardens is a must-see stop for anyone visiting the Gaspé and the Lower St. Lawrence. A cultural space and tourist destination for 60 years, the Reford Gardens are an iconic landscape that offers visitors soothing and innovative experiences of connection to nature. Located at the confluence of the St. Lawrence and Mitis rivers, they were designed by the adventurous horticulturist, Elsie Reford, from 1926 to 1958, and are listed as one of North America's most famed gardens and one of the world's top 150 great gardens. Since 1999, Hydro-Québec has been the lead sponsor of the Reford Gardens.


About the Quartier des spectacles and the Partnership

The Quartier des Spectacles is Montréal’s cultural heart, boasting North America’s most concentrated and diverse group of cultural venues as well as numerous festivals and events. The Quartier also hosts innovative urban installations involving cutting-edge lighting design and immersive environments. The Quartier des Spectacles has become an international showcase for digital public art.


The Quartier des Spectacles Partnership, founded in 2003, is a non-profit organization with more than 85 members active in the district. It is responsible for animating the Quartier des Spectacles by programming cultural activities, managing and animating public spaces, providing distinctive illumination and promoting the Quartier as a must-visit cultural destination. The Partnership benefits from the support of the Ville de Montréal.

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Press kit | 3326-01 - Press release | An Original Installation in Montreal Distilling the Scents of the Gaspé Coast - Université du Québec à Montréal Design School - Art -   The installation is made up of three distinct islands, imagined by the vertical abstraction of the route of the waterways that correspond to them. The team of designers has reinterpreted the terrain around the Reford Gardens: the winding course of the Mitis River, the gentler curve of the shore of the St. Lawrence and the course of the stream that crosses the Reford Gardens.   - Photo credit:  Nathalie St-Pierre
The installation is made up of three distinct islands, imagined by the vertical abstraction of the route of the waterways that correspond to them. The team of designers has reinterpreted the terrain around the Reford Gardens: the winding course of the Mitis River, the gentler curve of the shore of the St. Lawrence and the course of the stream that crosses the Reford Gardens.
Photo credit: Nathalie St-Pierre
Download

Very High-resolution image : 24.53 x 16.37 @ 300dpi ~ 22 MB

Press kit | 3326-01 - Press release | An Original Installation in Montreal Distilling the Scents of the Gaspé Coast - Université du Québec à Montréal Design School - Art - Absolue, an extract used in perfumery, inspired these designers to create an olfactory journey in three parts—river, garden, and stream—that capture the scents of the sublime landscapes surrounding the Reford Gardens. The installation is made up of three distinct islands, imagined by the vertical abstraction of the route of the waterways that correspond to them. The team of designers has reinterpreted the terrain around the Reford Gardens: the winding course of the Mitis River, the gentler curve of the shore of the St. Lawrence and the course of the stream that crosses the Reford Gardens. - Photo credit: Nathalie St-Pierre
Absolue, an extract used in perfumery, inspired these designers to create an olfactory journey in three parts—river, garden, and stream—that capture the scents of the sublime landscapes surrounding the Reford Gardens. The installation is made up of three distinct islands, imagined by the vertical abstraction of the route of the waterways that correspond to them. The team of designers has reinterpreted the terrain around the Reford Gardens: the winding course of the Mitis River, the gentler curve of the shore of the St. Lawrence and the course of the stream that crosses the Reford Gardens.
Photo credit: Nathalie St-Pierre
Download

Very High-resolution image : 23.28 x 15.52 @ 300dpi ~ 23 MB

Press kit | 3326-01 - Press release | An Original Installation in Montreal Distilling the Scents of the Gaspé Coast - Université du Québec à Montréal Design School - Art -  Absolue, an extract used in perfumery, inspired these designers to create an olfactory journey in three parts—river, garden, and stream—that capture the scents of the sublime landscapes surrounding the Reford Gardens.   - Photo credit: Nathalie St-Pierre
Absolue, an extract used in perfumery, inspired these designers to create an olfactory journey in three parts—river, garden, and stream—that capture the scents of the sublime landscapes surrounding the Reford Gardens.
Photo credit: Nathalie St-Pierre
Download

Very High-resolution image : 24.53 x 16.37 @ 300dpi ~ 22 MB

Press kit | 3326-01 - Press release | An Original Installation in Montreal Distilling the Scents of the Gaspé Coast - Université du Québec à Montréal Design School - Art -  Materials gleaned from nature embedded in concrete form a unique terrazzo. The copper details recall the old stills and vats used in the past for the distillation of perfumes.  - Photo credit: Nathalie St-Pierre
Materials gleaned from nature embedded in concrete form a unique terrazzo. The copper details recall the old stills and vats used in the past for the distillation of perfumes.
Photo credit: Nathalie St-Pierre
Download

Very High-resolution image : 24.53 x 16.37 @ 300dpi ~ 8.1 MB

Press kit | 3326-01 - Press release | An Original Installation in Montreal Distilling the Scents of the Gaspé Coast - Université du Québec à Montréal Design School - Art - Materials gleaned from nature embedded in concrete form a unique terrazzo. The copper details recall the old stills and vats used in the past for the distillation of perfumes.  - Photo credit: Nathalie St-Pierre
Materials gleaned from nature embedded in concrete form a unique terrazzo. The copper details recall the old stills and vats used in the past for the distillation of perfumes.
Photo credit: Nathalie St-Pierre
Download

Very High-resolution image : 24.53 x 16.37 @ 300dpi ~ 8.2 MB

Press kit | 3326-01 - Press release | An Original Installation in Montreal Distilling the Scents of the Gaspé Coast - Université du Québec à Montréal Design School - Art -  <p>Nine olfactory snapshots—Absolue, an extract used in perfumery, inspired these designers to create an olfactory journey in three parts–river, garden, and stream—that capture the scents of the sublime landscapes surrounding the Reford Gardens. </p>  - Photo credit: Nathalie St-Pierre

Nine olfactory snapshots—Absolue, an extract used in perfumery, inspired these designers to create an olfactory journey in three parts–river, garden, and stream—that capture the scents of the sublime landscapes surrounding the Reford Gardens.

Photo credit: Nathalie St-Pierre
Download

Very High-resolution image : 23.52 x 15.68 @ 300dpi ~ 7.7 MB

Press kit | 3326-01 - Press release | An Original Installation in Montreal Distilling the Scents of the Gaspé Coast - Université du Québec à Montréal Design School - Art -   Absolue, an extract used in perfumery, inspired these designers to create an olfactory journey in three parts—river, garden, and stream—that capture the scents of the sublime landscapes surrounding the Reford Gardens.   - Photo credit: Nathalie St-Pierre
Absolue, an extract used in perfumery, inspired these designers to create an olfactory journey in three parts—river, garden, and stream—that capture the scents of the sublime landscapes surrounding the Reford Gardens.
Photo credit: Nathalie St-Pierre
Download

Very High-resolution image : 24.53 x 16.37 @ 300dpi ~ 19 MB

Press kit | 3326-01 - Press release | An Original Installation in Montreal Distilling the Scents of the Gaspé Coast - Université du Québec à Montréal Design School - Art - Materials gleaned from nature embedded in concrete form a unique terrazzo. The copper details recall the old stills and vats used in the past for the distillation of perfumes. - Photo credit: Nathalie St-Pierre
Materials gleaned from nature embedded in concrete form a unique terrazzo. The copper details recall the old stills and vats used in the past for the distillation of perfumes.
Photo credit: Nathalie St-Pierre
Download

Very High-resolution image : 23.41 x 15.6 @ 300dpi ~ 18 MB

Press kit | 3326-01 - Press release | An Original Installation in Montreal Distilling the Scents of the Gaspé Coast - Université du Québec à Montréal Design School - Art - Designers Lou Marchais, Anne Bernard and Marianne Demers - Photo credit: Nathalie St-Pierre
Designers Lou Marchais, Anne Bernard and Marianne Demers
Photo credit: Nathalie St-Pierre
Download

Very High-resolution image : 24.53 x 16.37 @ 300dpi ~ 23 MB

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