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Press Kit | no. 1969-05
Desjardins and MASSIVart have unveiled a work by Daniel Iregui called RIVER at the newly reimagined Desjardins—Downtown Montreal location. The new space, where innovative technology provides the backdrop for a unique member/client experience, was the perfect place for the installation of this modern interactive piece of art. This illuminated installation is the very first permanent work by world-renowned artist Daniel Iregui. Visible from St. Catherine Street, RIVER will brighten the day—and night—of pedestrians on one of Montreal’s busiest intersections.
An illuminated work by Daniel Iregui
Born in Columbia, Montrealer Iregui exhibits his art around the world, receiving prizes and critical acclaim wherever he goes. Known for his strong, bold concepts, he is a master at turning art into an interactive audiovisual experience. RIVER is an 11-metre long installation of LED lights with a randomly generated visual: the work changes in response to the season, day of the week, ambient noise and traffic at the new location. Two other works accompany the featured piece: a CNC-cut volumetric work and a large-format print under glass.
Desjardins chooses digital art for its new location
It’s the first piece of digital art to find a permanent home in Desjardins’s offices—and a reflection of the cutting-edge approach being taken at the new location. Visitors will discover a space organized by interactive theme-based zones designed to foster a relationship-based approach that focuses on members’ plans and goals. “Our decision to make digital art part of our project demonstrates our forward-looking vision and visually expresses the innovative, modern and creative nature of our services,” said Sylvain Trottier, Director of Complementary Network Sales at Desjardins.
“Designed to reflect our downtown members and clients, our new space provides an exceptional experience for everyone who steps inside. Strategically located in one of the busiest commercial hubs in Canada, our revamped service centre completely redefines our approach for the benefit of our members and clients.”
About Desjardins Group
Desjardins Group is the leading cooperative financial group in Canada and the fifth largest in the world, with assets of $282.1 billion. It has been rated one of the Best Employers in Canada by Aon Hewitt. To meet the diverse needs of its members and clients, Desjardins offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms and subsidiaries across Canada. Ranked among the World’s Strongest Banks according to The Banker magazine, Desjardins has one of the highest capital ratios and credit ratings in the industry.
MASSIVart is a global art-driven consulting agency that produces extraordinary experiences and spaces using the transformative power of creativity. Connecting artists and opportunities for collaboration and public consumption, MASSIVart works closely with emerging and established creators along with leading art institutions, developers, architects, commercial venues and consumer brands to deliver exclusive content, stimulation, connectivity, and engagement through art. Collectively, MASSIVart aims to create memorable moments and environments worldwide that are infused with immersive events, captivating installations and compelling art collections to leave a lasting impression. For more information please visit www.massivart.com
About Daniel Iregui
Daniel Iregui is a new media artist who uses technology to express a new, visual language. He works with the infinite possibilities and random combinations produced when a system is open to being transformed by the public. Born in Bogotá, Colombia, in 1981, Daniel Iregui currently lives and works in Montreal. He is the founder of Iregular, an interactive content creation studio. Iregular’s work has been presented around the world, including the International Arts Biennial of Montreal, Canada; the Mapping Festival in Geneva, Switzerland; the MAB in Copenhagen, Denmark; MUTEK in Mexico City, Mexico; the Glow Festival in Eindhoven, the Netherlands; Shuó Taikoo Li in Beijing, China, and many more. The studio’s projects have received more than 25 local and international awards and honours (Boomerang Award, Montreal 2017; Numix Award, Montreal 2017; Japan Media Arts Festival, Japan 2015; Applied Arts, Canada 2015, etc.).
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