Press kit no. 4241-05

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Press kit - Press release - Billie Le Kid Boutique - Vives St-Laurent

Press Kit | no. 4241-05

Billie Le Kid Boutique

Mont-Tremblant, Canada

Vives St-Laurent

Montreal, Canada, 2023-03-31 - 

In 2016, the Billie le Kid store, specializing in children's clothing and products, opened its doors on Laurier West Avenue in Montreal. Conceived by two friends, the in-store experience draws inspiration from the opulence and variety of Ali Baba's cave, where the abundance and diversity of merchandise transport us into the enchanting world of childhood.


Thanks to their innovative vision and unwavering commitment to the quality of their products, Billie le Kid quickly became a must-visit destination for families in the neighborhood. With their remarkable success, the two founders decided to open a second branch in an equally iconic location: the village of Mont-Tremblant, in Quebec's Laurentian region.


Mont-Tremblant is renowned for its unique architecture, vibrant facades, and recreational tourism offerings, making it an ideal setting for a store inspired by the concept of a general store. One of the primary challenges of the project was to create a layout design that reflects the identity and atmosphere of the Laurier Avenue store, while adapting it to the context of the Mont-Tremblant clientele.


Throughout the planning process, customers emphasized the importance of product display and the versatility of the storage systems. The store offers a wide range of children's products, such as clothing for ages 0 to 14, books, body care products, figurines, games, and plush toys.


The layout concept is based on integrating a custom-made high piece of furniture that follows the perimeter of the space and incorporates some conceptual elements of a general store. The furniture provides ample storage and display space and blends seamlessly into the space with its round-shaped compartments. The furniture is designed with a regular and thoughtful rhythm to incorporate access to secondary spaces, including the back store, the mezzanine, and the fitting room.


In the central area, tables and supports for clothing are arranged in aisles to promote fluid circulation and allow for some flexibility in the layout, which must adapt to seasonal needs. A lengthy checkout counter serves as both a display and packaging surface during purchases. Its arrangement prioritizes customer reception and enables quick access to the storage area located behind the custom-made display.


To cultivate an inviting and authentic ambiance, the designers incorporated a selection of antique pieces, such as accent chairs, refectory tables, and various decorative accessories. All of the materials chosen for the store are sober to evolve over time. This palette allows for the creation of a simple space that highlights the items and evokes the world of childhood.


The storefront is designed like a theater to showcase the carefully curated novelties and collections by the owners and their team. These are accentuated by existing arches and doors that lend character to the facade. To extend the concept outside the store, the front is repainted and enhanced with a color palette that is part of the Mont-Tremblant village's charter. Finally, custom-made awnings featuring the brand's logo recall the idea of a general store and serve to identify the store from the main avenue.


In summary, the interior design of the Billie le Kid store in Tremblant is an ambitious project for the founders, who seek to replicate the success of their first location in the city, while incorporating the specificities of this new environment.


Thanks to collaboration with the design team, the space is laid out in a way that creates a unique ambiance that showcases the diversity of the products offered. Materiality, the use of antique pieces, and the clever design of custom-made furniture have created an identity unique to this branch. With this new store, Billie le Kid has been able to adapt to a new market, while remaining true to its creative vision and commitment to its clientele, all while incorporating various architectural elements and design concepts.

Technical sheet

Studio : Vives St-Laurent

Project manager : Léa Courtadon

Contractor: Spacia

Suppliers : Jussaume, KC Metal work, Style Labo Location : Mont-Tremblant, Canada

Square footage: 1100 sq. ft.

Year: 2022

Photo credit: Alex Lesage

About Vives St-Laurent

Vives St-Laurent is an interior design studio founded in 2018, specializing in the design of residential and commercial spaces. Their approach combines aesthetics and functionality to create quality, simple, and streamlined spaces. Their expertise also extends to the use of clear lines and textures that express a temporality evoking the past and present.

Over time, Vives St-Laurent has specialized in the design of corporate work environments, allowing them to redefine office layout standards. Their approach is based on listening to the client's needs to create efficient, comfortable, and evolving workspaces.

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For more information

  1. www.vivesstlaurent.com/billielekid

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Press kit | 4241-05 - Press release | Billie Le Kid Boutique - Vives St-Laurent - Commercial Interior Design - Exterior facade and shop window - Photo credit: Alex Lesage
Exterior facade and shop window
Photo credit: Alex Lesage
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Press kit | 4241-05 - Press release | Billie Le Kid Boutique - Vives St-Laurent - Commercial Interior Design - Custom furniture and counter - Photo credit: Alex Lesage
Custom furniture and counter
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Press kit | 4241-05 - Press release | Billie Le Kid Boutique - Vives St-Laurent - Commercial Interior Design - Boutique entrance and counter - Photo credit: Alex Lesage
Boutique entrance and counter
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Press kit | 4241-05 - Press release | Billie Le Kid Boutique - Vives St-Laurent - Commercial Interior Design - Counter - Photo credit: Alex Lesage
Counter
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Press kit | 4241-05 - Press release | Billie Le Kid Boutique - Vives St-Laurent - Commercial Interior Design - Access to mezzanine - Photo credit: Alex Lesage
Access to mezzanine
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Press kit | 4241-05 - Press release | Billie Le Kid Boutique - Vives St-Laurent - Commercial Interior Design - Photo credit: Alex Lesage
Photo credit: Alex Lesage
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Press kit | 4241-05 - Press release | Billie Le Kid Boutique - Vives St-Laurent - Commercial Interior Design - Custom furniture  - Photo credit: Alex Lesage
Custom furniture
Photo credit: Alex Lesage
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Press kit | 4241-05 - Press release | Billie Le Kid Boutique - Vives St-Laurent - Commercial Interior Design - Access to backstore - Photo credit: Alex Lesage
Access to backstore
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Press kit | 4241-05 - Press release | Billie Le Kid Boutique - Vives St-Laurent - Commercial Interior Design - Photo credit: Alex Lesage
Photo credit: Alex Lesage
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Press kit | 4241-05 - Press release | Billie Le Kid Boutique - Vives St-Laurent - Commercial Interior Design - Photo credit: Alex Lesage
Photo credit: Alex Lesage
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Press kit | 4241-05 - Press release | Billie Le Kid Boutique - Vives St-Laurent - Commercial Interior Design - Photo credit: Vives St-Laurent
Photo credit: Vives St-Laurent
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Very High-resolution image : 17.0 x 11.0 @ 300dpi ~ 250 KB

Press kit | 4241-05 - Press release | Billie Le Kid Boutique - Vives St-Laurent - Commercial Interior Design - Photo credit: Vives St-Laurent
Photo credit: Vives St-Laurent
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Press kit | 4241-05 - Press release | Billie Le Kid Boutique - Vives St-Laurent - Commercial Interior Design - Layout - Photo credit: Vives St-Laurent
Layout
Photo credit: Vives St-Laurent
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