Press Kit | no. 7534-02
Press release only in English
Modern Farmhouse Retreat at Jumeirah Golf Estates
GroundedDesign
GroundedDesign Unveils Golf Estate Views Villa: An Unusual Modern Farmhouse in Dubai's Jumeirah Golf Estates
GroundedDesign is pleased to announce the completion of the Golf Estate Views Villa, an exquisite modern farmhouse situated in the lush surroundings of Jumeirah Golf Estates. This project epitomizes a harmonious blend of modern design and rustic charm, creating a unique and inviting family home.
Project Description
Golf Estate Views Villa welcomes visitors with a grand glass atrium, allowing natural light to flood the space and creating an immediate sense of tranquility. The interior is designed with neutral tones, combining modern aesthetics with rustic elements to provide a calming retreat for its residents.
Central to the home's design is a functional space that celebrates culinary delights. Bespoke joinery and meticulously crafted furniture enhance the aesthetic, while expansive windows seamlessly integrate indoor and outdoor spaces, inviting nature into everyday living.
Client's Brief
The clients envisioned a modern farmhouse influenced by their South African heritage, emphasizing earthy tones and a warm, inviting atmosphere. Their love for entertaining and family gatherings is reflected in the design, which incorporates a central braai room. The goal was to create a functional yet warm and cozy family home.
Design Concept
GroundedDesign transformed a previously dark villa into an open and spacious home, balancing modern style with rustic charm. The design features grounded neutral tones and functional elements, with rustic materials such as wood and stone playing a key role. The result is a stylish yet comfortable home that blends modern amenities with rustic aesthetics.
Key Design Elements
- BBQ Stone Wall: Integrates the outdoor environment into the living space through its rustic texture.
- Glass Atrium: Fills the house with natural light and provides a sense of openness and continuity between floors.
- Custom Hand-Carved Furniture: Adds elegance and personal charm, with pieces such as a bookcase and TV unit in the master bedroom.
- Modern Farmhouse Beams: Unique architectural elements that enhance the rustic charm.
- Braai Room: Central to the home, with a bar that opens to the outside, perfect for entertaining.
Execution
GroundedDesign's involvement included conceptual 3D designs, detailed drawings, contractor consultation, material procurement, and the selection of furniture and accessories. Weekly site visits ensured strict adherence to the design plan, providing comprehensive project management from initial concepts to final touches.
Structural Changes
Significant structural changes were made to enhance functionality and aesthetics:
- Extended Front Door: Creating a grand and inviting entrance with double height.
- Braai Room Conversion: Transforming a ground floor bedroom to cater to the client's love for outdoor cooking and entertaining.
- Full Landscaping: Executed by GroundedDesign, featuring natural stone mosaics, water features, and rock gardens to reflect the Mediterranean theme of the neighborhood.
Ambience
The home exudes a welcoming and sophisticated ambience, with each space thoughtfully designed to feel lived-in and snug. The overall atmosphere is one of warmth and comfort, ideal for a family home.
Challenges Overcome
Creating an indoor BBQ room required careful planning and innovative solutions to ensure functionality and comfort. This included installing a South African braai with airtight doors, excellent chimney insulation, and strong exhaust systems to prevent aromas from permeating the living areas.
Unique Features
- Glass Atrium: Ensures natural sunlight throughout the house, enhancing the connection between indoor and outdoor spaces.
- Semi-Automated Home: User-friendly for all ages, incorporating modern technology to simplify daily living.
- Braai Room: A dedicated space for entertaining, with a bar that opens to the outside.
Technical Elements
The semi-automated home system includes smart home technology for lighting, climate control, security, and entertainment systems, ensuring ease of use and enhanced functionality.
Material Selection
Materials were chosen for durability and aesthetic appeal, including wood, metal, porcelain tiles, varied texture fabrics, concrete tile, and natural stone.
Furniture Specifications
Bespoke custom furniture complements the home's unique style, featuring notable inclusions such as:
- Quooker Taps: Providing instant hot water.
- KDLN Lighting: Modern and sophisticated lighting solutions.
- Long John Pendant by URBN: Stylish and functional lighting.
- Moonlights by Davide Gruppi: Artistic hallway lighting.
- Kähr Noridcx Flooring: Durable and elegant flooring.
- Checker Tiles from TAFHouse: Adds character and interest.
- Buster and Punch Door Handles: High-quality hardware.
Project Details
- Size: 884 sqm
- Floors and Rooms: Basement, 1st, and 2nd floors; 5 bedrooms
- Contractor: Signature Living
- Designers: Bani Singh & Meher Sahney
- Location: Redwood Avenue C13, Jumeirah Golf Estates
- Completion Date: June 2024
GroundedDesign's Golf Estate Views Villa offers a unique living experience, where modern design and rustic charm coalesce to create an elegant and inviting family home.
About GroundedDesign
Established in 2017, GroundedDesign isn't just a design practice; it's a manifestation of a philosophy in action. The company wholeheartedly embraces the transformative philosophy of "Lagom," the Swedish ethos of balance and moderation, with a distinct focus on the functional element of design.
Influenced by founder Bani Singh's Scandinavian creative upbringing, GroundedDesign has become synonymous with crafting high-end residential, commercial, and hospitality spaces that pay homage to simplicity and balance. The team, comprised of highly creative individuals, is committed to integrating best-practice international standards into every project, ensuring a harmonious blend of design excellence and meticulous execution.
"In the symphony of design, harmony is their masterpiece—Grounded Design, where every space is a melody of balance and beauty."
GroundedDesign stands out with its unique commitment to creating interiors that reflect tranquillity and balance amidst the diverse design landscape. Infused with a touch of Nordic influence, the company's projects serve as grounding anchors for individuals seeking serenity in contemporary living. The team's focus on personalized attention ensures each space becomes a haven tailored to its inhabitants' unique needs and desires.
The company's focus goes beyond the superficial. Designed to provide respite, relaxation, and rejuvenation, GroundedDesign's creations cater to those seeking to recharge, not only at home but also in their office or any built environment. The team is dedicated to crafting spaces where people feel grounded—physically and emotionally.
GroundedDesign, located in Dubai—a city known for excess—understands that exceptional design is the delicate balance between functionality, aesthetics, and personality. The dedicated teams meticulously craft this balance for every client, delivering authentic and sophisticated designs that stand the test of time. Their comprehensive expertise showcases a seamless blend of luxury and practicality, creating spaces that are both visually stunning and highly functional.
GroundedDesign is more than a name; it represents a commitment to grounded principles and Lagom values deeply rooted in its DNA. Amidst fleeting trends and overwhelming choices, the practice pledges to deliver designs that offer enduring beauty and functionality—serving as anchors in the midst of constant change. The company's profile isn't just a reflection of its past; it's a testament to its future— focused on highlighting the functional element of design as GroundedDesign continues to shape spaces that transcend the ordinary.
For more information
Media contact
- Esra Lemmens Agency
- Tilda Lündstrom
- press@esralemmens.com
- +971526404237
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