A CLUSTER OF START-UPS
The Tetrarc agency has put its name to the Hub Créatic in Nantes, a building dedicated to young companies developing new digital applications. Behind its lively yellow walls, the building assembles seventy of these start-ups businesses. It has affirmed their presence in the town and offers them a scalable work space at a reduced rent where they can finalise their creations, live out the first moments of their existence and recognise their early development. It gathers them around a vast swirling atrium, a spatial design favourable to communication and the synergy of projects, Here architecture and innovation work in harmony.
The architecture reflects the particular purpose of the building and showcases an industry of excellence in Nantes comprising 700 companies and representing 18,000 jobs in the city of Nantes alone, that of new information and communication technologies.
The Hub Créatic has been built at the heart La Chantrerie, a campus comprising private and public higher education establishments such as the Ecole Nationale Supérieure des Mines, Ecole Supérieure du Bois, Ecole de Design Nantes Atlantique et Polytech and the Ecole d’Ingénieurs de l’Université de Nantes. The new building is marketed as a communicating urban office building. Its architecture transmits the image of a hive of activity thanks to the honeycomb shaped windows and its honey colour which makes you think of the positive connotation of a hive and its intense and highly productive activity.
To impose this vivid image of buildings on the volumes and the disparate aesthetics created by different agencies since the 1990’s, Tetrarc has taken advantage of the project’s location. The building takes ownership of the site’s open position on the Brittany road link. Its windows and main entrance look onto the virtual boulevard designed by Christian de Portzamparc so that Nantes town centre, represented by the tall figure of the Tour de Bretagne, is symbolically linked to its academic, cultural and tertiary peripheral extensions.
The agency has built an attractive landmark for its four hundred users each day, for its seventy start-up clients and the participants of the events and meetings that they organise.
Official name of the project: HUB CREATIC
Location: La Chantrerie, Nantes
Client: Nantes Métropole Aménagement
Project director / Alain Boêffard
Project manager / Patrick Moreuil
Study : Patrick Moreuil, Marc-Antoine Bouyer, Hervé Martin
Site : Marc-Antoine Bouyer
Economist / OPC : CMB
BET Structure : CERT
BET Fluids / HQE : ELITHIS
Landscapers : PHYTOLAB
Acoustician : SERDB
Structural system: ETPO
Roads and Utility – Groundwork: BRETHONE
Frame and metalwork: EMFA
Sealing - photovoltaic panel: EUROETANCHE
Planning Atrium: METALOBIL
Exterior carpentry: LEBLANC
Aluminium joinery and wood interior carpentry: MADEC