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Press kit - Press release - De Farine & D’eau Fraîche - Surface3

De Farine & D’eau Fraîche

Montreal, Canada


Laureate Grands Prix du Design
Commercial – Food Section Café

Montreal, Canada, 2012-03-05 - De Farine & D'eau Fraîche is a pastry boutique, whose concept is founded on love, naiveté, and escapism. In designing the space, Surface3 sought to capture the essence of pastries and the way we enjoy them in a way that is simple, magical and lasting; from the exchange of pastries as a ritual signifying love and friendship, to the pleasure inherent in simple indulgence.

Surface3 developed the brand strategy, the visual identity and the interior design of the boutique. Hanging sculptural lights and custom made furniture finished in dark wood give the feeling that one is in an enchanted forest. The arrangement of space and the many surprising fine details blend with the pastry creations to tell a unique story that is intended to inspire and awaken the youthfulness and magic in everyone.

SURFACE3 is a design office.
We design everything from brand identities to products and interiors. And in the process set out to generate new ideas that break the conventions that shape the everyday. We explore the intersection between business, technology, and culture in an approach to generate concepts that enhance everyday experiences.

305 Bellechasse East # 208, Montreal, QC, H2S 1W9 +1.514.270.8284

Official name of the project: De Farine et d’eau fraîche
Location: 1701 rue Amherst, Montreal, QC, H2L 3L4
Client: De Farine et d’eau fraîche
Designers: SURFACE3
Design team: Jason Shatilla and Carla El-Samra
Surface: +/- 1700 square feet
Project end date: Janvier 2011
Vladimir Antaki
- 30 -

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