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Press Kit | no. 1818-10
Press release only in English
100% Design, the UK's largest design trade show, announces its line-up of specially commissioned installations and features, reflecting both conceptually and physically this year’s theme of ‘experience’. Each installation will play on the senses to map a multi-sensory journey through the show, allowing visitors to immerse themselves in contemporary product design and be inspired by the possibilities enabled by great design.
The Central Bar at 100% Design has long been a hub for networking, a symbolic destination at the heart of both the show itself and the wider design industry. This year the 100% Design team has brought together a stream of uprights with colour scales adding drama to the central space, defining the area and providing a moment of shelter. The dramatic overhead installation is intended to provide a focal point for the entire show, surrounded by specially devised fins that define the entire space.
Accompanying the Central Bar is the Arper Bloggers Lounge, which offers a tranquil place for 100% Design digital press to observe, gather and reflect at a slower pace than the show’s other areas.
A highlight in the Design and Build area in the upper gallery is a special installation by design icon Ron Arad and hosted by LG Display. Made of OLED light panels, the artwork will represent a perfect blend between the state-of-the-art lighting technology and artistry that can be applied to various spaces from high-end residential buildings to premium and luxury retail shops.
Entrance: The ‘Design Path’ and Soundscape
The installation ‘Design Path‘ is commissioned by 100% Design in collaboration with Dutch wood flooring manufacturer Hakwood. Located at the show entrance, this 15 metre long trail meanders across the exhibition floor exploring vibrations and water patterns. Visitors will walk over and along the path which consists of 943 pieces of Hakwood European oak intricately woven into the iconic herringbone style which comes to form wavelets across the floor. The colour pallet used pays homage to the variety of shades found within water in motion - the garnet red pieces eluding to unexpected shades created by reflections of surroundings.
At 100% Design 2016 Hakwood (stand E479) will launch ‘Wall Tiles‘, a new and innovative product that uses a hanging system for easy installation, enabling architects and designers to create bespoke feature walls.
Before entering Olympia’s Grand Hall, visitors can experience a design-inspired soundtrack ushering them through the registration area. Designed by leading architectural practice BDP, this feature is a key part of sensory design and will demonstrate how soundscape can deliver a range of benefits: enhance a space and deliver the desired atmosphere, encourage sales, even provide health and recuperation benefits.
On arrival, visitors will be welcomed at bespoke reception desks by MDD, who have supplied counters to institutions and businesses around the world, including the Louvre Museum and The White House.
The Auditorium at 100% Design has been a stand-out commission for a series of leading designers in recent years. As the intellectual heart of the show, the space is intended to provide a dramatic and inspiring venue within which to experience the impressive talks programme presented by the Design Museum.
This year Miska Miller-Lovegrove, the London-based architect and partner of one of the UK’s leading design and architecture companies Lovegrove Studio, was commissioned to design the space sponsored by LG Display. She brings her experience of working across public spaces, installations and exhibitions to bear on a dramatic design for this year’s auditorium. The open space is inspired by the acoustic fabric Vescom, stretched and stitched at angles to create a ‘translucent acoustic nest’.
100% Design & Build: The Materials Cloud bar, The Darkroom and The Forum
The Materials Cloud, designed by Studio Glowacka with specialist fabricators 2MZ, is a new focus for the Design & Build section of the show, located on the upper floor. The inspiration is taken from modular toys popular in the 1970s, which interlock to create shapes and structures.
Taking shape as a geometric orb of interlocking plywood hexagons, the bar is intended as a social space that alludes to playful exploration in construction and the experience of being at the centre of a key part of 100% Design. Transforming from coffee spot to lively bar as the day progresses, the Materials Cloud is set to be a visual highlight in the show.
Overlooking the balcony on the upper floor is The Darkroom, which provides the visual component of ‘experience’ through its showcase of some of the best technical and architectural lighting products available, including a suspended lighting feature.
The Design & Build section is also home to The Forum sponsored by RIBA Appointments. The space has been supported by Trove, with bespoke wallpaper to foster connections through high quality live talks, debates and discussions which have been curated by journalist and curator Laura Snoad.
The Design & Build area will be reached through the central staircase, sponsored by Barrisol, reflecting the colours and graphics developed for this year’s 100% Design.
The interiors section of 100% Design represents a comprehensive assortment of furniture, lighting and interior products from across the globe but as a showcase for some of the best produced design from specialist UK furniture makers and manufacturers.
The Wood Awards: Excellence in British Architecture & Product Design will showcase the shortlisted projects and products of their Building, Furniture and Product competitions. This includes twenty architectural designs in wood by Foster + Partners amongst others. The interiors shortlist of 12 projects features two bespoke designs, six production and four student designs – all made of wood.
Another prestigious award, Design Guild Mark, awarded by The Furniture Makers’ Company, will present the 2016 winners. The award recognises the highest standards in the design of furniture for volume production by some of the finest designers working in Britain, or British designers working abroad. Entries were judged by an independent panel of leading industry professionals including Sebastian Conran, Philippa Prinsloo, Simon Alderson, Paul Tanner and Barbara Chandler.
Visitors will also get the chance to see winner of the New Designers 100% Design Award, Addax by Matthew Pope, selected from the very best in emerging talent at this year’s New Designers. Addax is a modular piece of furniture for young adults for inner city living where space is at a premium. Straightforward to disassemble and reassemble, the sofa allows to be moved effortlessly up flights of stair as it consist of modular sections which can be replaced and added.
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