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| no: 2178-01
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Press kit - Press release - London Design Fair 2018: Guest Country, Material of the Year & Design from all Corners of the Globe - London Design Fair

London Design Fair 2018: Guest Country, Material of the Year & Design from all Corners of the Globe

London, United Kingdom

London Design Fair

20 - 23 September, Old Truman Brewery


London, United Kingdom, 2018-05-29 -

A truly global affair, the London Design Fair 2018 will host a wealth of exhibitors from 36 countries. The largest international fair—taking place during the London Design Festival—prizes innovation, quality and diversity in design, and visitors can once more expect a first-class show. With its highly curated elements and compelling editorial, the Fair’s expressed intention is to heighten the visitor’s experience. The Fair’s Material of the Year is plastic: hotly debated and very much a pressing concern, the emphasis is on finding new and better ways of using this contentious material.


The London Design Fair provides a valuable forum for showcasing international design and is proud to have 13 country pavilions at this year’s event, surpassing previous years. Countries include Portugal, Spain, Italy, the Netherlands, Korea, Japan, Sweden, Denmark and Finland. The British Craft Pavilion will make a welcome return, curated once again by Hole & Corner. Each country pavilion has its own strong design narrative and mission, many of which were developed in conjunction with the Fair’s team.


More than 28,000 visitors attended last year's London Design Fair, during its four-day run. The forthcoming fair will again take place in the one and only Old Truman Brewery, from 20th-23rd September 2018. It promises to be a memorable show.


Guest Country Japan

The London Design Fair introduced its inaugural Guest Country Pavilion in 2016, as part of a reflection of its increasing overview of the global design scene and in celebration of its 10th anniversary. In having a Guest Country Pavilion, the Fairís aim is to establish a creative pathway between the UK and the chosen guest country. It provides a must-see setting in which visitors can experience a wealth of new designers and products first-hand.


It is with great pleasure that the Fair can announce Japan as 2018’s Guest Country Pavilion. Japan first debuted at the Fair in 2014 with the theme “Tokyo Imagine” an exhibition that captured the hearts and minds of visitors. With Japan’s exceptional design history and prowess, we invite you to keep your expectations for this year’s Guest Country Pavilion high.


Material of the Year: Plastic—Beyond the Chipper

Returning in 2018, the London Design Fair’s Material of the Year shines the spotlight on a material taking precedence in the design world, for better or worse. Never one to shy away from a controversial issue, the Fair will focus attention on a material that is derided by many: plastic. 


With a long and chequered history, plastic—love it or loathe it—is unquestionably a material of the modern world. Finding application in everything from computer hardware to medical innovation, from product design to industrial design, plastic is, in many ways, a hero material. Yet its mass application across numerous consumer products has caused plastic to become a single-use, highly disposable material, having catastrophic environmental effects. 


With this in mind, the Fair’s focus on plastic as the 2018 Material of the Year, casts an eye on the design industry’s efforts to repurpose plastic in ever-inventive and useful ways. With a focus on innovatory practice, the Fair has selected four designers who demonstrate a refined and resolute approach to working with recycled plastic. By looking beyond the chipper, these four exhibitors from across the globe are treating plastic waste as a virgin material, and creating new designs imbued with meaning, value and desirability.


Tokyo-based product designer Kodai Iwamoto poses the question: What will happen if an old manufacturing process meets cheap and mass-produced materials? Working with PVC plastic piping Iwamoto has created a range of tubular vases, transforming the material into a set of desirable objects. Similar to glass blowing techniques, the pipe is heated and softened to improve flexibility and expands into a mold via the application of air pressure. Brighton-based Weez & Merl design around the concept of a circular economy, crafting plastic designs from local waste materials. Challenging today’s throwaway culture, the duo melt plastic bags and packaging to make a choice selection of objects. The process includes a distinctive marbling effect, achieved by adding coloured plastic bags to melted plastic


Swedish Design Pavilion

The Swedish Design Pavilion is the annual showcase for Swedish designers, studios and companies at the London Design Fair. This year, 13 forward-looking, young and dynamic designers from across Sweden will show a range of bold and innovative designs. The Swedish Design Pavilion aims to raise the international awareness of Sweden as a multifaceted design destination.


From her studio base in Malmö, Sweden, glass artist Nina Johanna Christensen shows a fascination for glass as an organic material, particularly in its liquid state. Christensen sketches her unique glass works in her studio. A glass-blower, she then crafts her designs in Varberg, Sweden. Lisa Hilland combines modern production techniques with artisanal skills. Working from her studio in Sweden, Hilland’s work is contemporary with a poetic twist.


British Craft Pavilion

The critically acclaimed British Craft Pavilion returns to the London Design Fair for its third edition. With 40 makers from varied craft disciplines, the pavilion will once again be curated by Hole & Corner, the lifestyle brand celebrating and promoting creativity, craftsmanship, heritage and authenticity. New to this year’s pavilion is the modular 40 project. Initiated by Hole & Corner, a leading architect will submit designs for a modular display system to replace the traditional shell scheme provided to exhibitors—the aim is to elevate the appearance and feel of the British Craft Pavilion. 


Naomi Bikis is the founder of London-based Bikis Ceramics. Creating limited edition collections, her work—an exploration of undulating sculptural forms—draws inspiration from 1970s product design and ancient functional ceramics. Christabel Balfour studied at the University of Oxford’s Ruskin School of Art. Specialising in woven sculpture, Balfour established her south London studio in 2015. From here, she weaves architecturally inspired rugs and wall hangings on a 1976 Harris floor loom and a 1992 Don Porrit Loom.


36 Countries: Brands & Designers from All Corners of the Globe

The London Design Fair 2018 will have a dynamic and diverse wealth of exhibitors, with designers from every corner of the globe.


A young craft and design company, Barcelona-based Toru makes aesthetic, smart and functional furniture, set apart by the use of exquisite, vegetable-tanned leather. Toru was founded in 2015 by Jordi Ribaudî; with roots in the local leather industry, Ribaudî explores and experiments with leather's vast potential in furniture design. Wanghe Studio is the namesake of young Chinese designer Wang He. Embracing traditional culture, He believes in basing the concept of “new” on that which is “old”. Beijing-based Wanghe Studio is taking “designed and made in China” to the world. Mario Tsai set up his design studio in Hangzhou, China, in 2014. Approaching design in a manner described as “Soft Minimalism”, Tsai believes in using less and designing better. Tsai’s work is both functional and geometric in form. Ornamental Grace was launched in 2016 by  Claire Hoddinot. Based in London, Hoddinot is influenced by both art and design, a state that is reflected in her work. The handmade and sculptural objects from Ornamental Grace seek to bring about a sense of elevated living.


Notes to Editors

For general enquiries contact David Gorrod at Seen PR: londondesignfair@seenpr.com


For all other enquiries contact Francesca Moutafis at London Design Fair: press@londondesignfair.co.uk


Date: 20–23 September 2018


Location: Old Truman Brewery, 26 Hanbury Street, London, E1 6QR, UK


Opening Times:

Thursday 20 September 2018: 10 am—7 pm (trade only) Private View 8 pm-11 pm (Invite Only)

Friday 21 September: 10 am—8 pm 

Saturday 22 September: 10 am—8 pm 

Sunday 23 September: 11 am—6 pm 


Trade and Press free in advance or £15 on the door.

Consumer ticket £10 in advance or £15 on the door.

Register at www.londondesignfair.co.uk


About London Design Fair

Located in Shoreditch, the creative heart of London, the London Design Fair is a four-day industry event that brings together 550 exhibitors from 36 countries, including: independent designers, established brands, international country pavilions, features and exhibitions.


Launched in 2007, the London Design Fair has earned itself the reputation as the go-to trade show during the annual London Design Festival, hosting the single largest collection of international exhibitions, designers, brands, country pavilions, features and galleries throughout the festival. Each year, over 28,000 influential retail buyers, producers, architects, designers, interior designers, press and design-savvy public, will attend to see the very latest in furniture, lighting, textiles, materials and conceptual installations, from all around the world.


www.londondesignfair.co.uk @LDNdesignfair #LDNdesignfair

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Press kit | 2178-01 - Press release | London Design Fair 2018: Guest Country, Material of the Year & Design from all Corners of the Globe - London Design Fair - Event + Exhibition - Wanghe Studio - London Design Fair<br> - Photo credit: Wanghe Studio
Wanghe Studio - London Design Fair
Photo credit: Wanghe Studio
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Press kit | 2178-01 - Press release | London Design Fair 2018: Guest Country, Material of the Year & Design from all Corners of the Globe - London Design Fair - Event + Exhibition - Kodai Iwamoto&nbsp;- London Design Fair - Photo credit: Kodai Iwamoto
Kodai Iwamoto - London Design Fair
Photo credit: Kodai Iwamoto
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Press kit | 2178-01 - Press release | London Design Fair 2018: Guest Country, Material of the Year & Design from all Corners of the Globe - London Design Fair - Event + Exhibition - Weez &amp; Merl&nbsp;- Material of the Year: Plastic - London Design Fair - Photo credit: Weez &amp; Merl
Weez & Merl - Material of the Year: Plastic - London Design Fair
Photo credit: Weez & Merl
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Press kit | 2178-01 - Press release | London Design Fair 2018: Guest Country, Material of the Year & Design from all Corners of the Globe - London Design Fair - Event + Exhibition - Lisa Hilland - Swedish Design Pavilion - London Design Fair - Photo credit: Lisa Hilland
Lisa Hilland - Swedish Design Pavilion - London Design Fair
Photo credit: Lisa Hilland
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Press kit | 2178-01 - Press release | London Design Fair 2018: Guest Country, Material of the Year & Design from all Corners of the Globe - London Design Fair - Event + Exhibition - Nina Johanna Christensen - Swedish Design Pavilion - London Design Fair - Photo credit: Nina Johanna Christensen
Nina Johanna Christensen - Swedish Design Pavilion - London Design Fair
Photo credit: Nina Johanna Christensen
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Press kit | 2178-01 - Press release | London Design Fair 2018: Guest Country, Material of the Year & Design from all Corners of the Globe - London Design Fair - Event + Exhibition - Bikis Ceramics - British Craft Pavilion - London Design Fair - Photo credit: Bikis Ceramics
Bikis Ceramics - British Craft Pavilion - London Design Fair
Photo credit: Bikis Ceramics
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Press kit | 2178-01 - Press release | London Design Fair 2018: Guest Country, Material of the Year & Design from all Corners of the Globe - London Design Fair - Event + Exhibition - Christabel Balfour - British Craft Pavilion - London Design Fair - Photo credit: Christabel Balfour
Christabel Balfour - British Craft Pavilion - London Design Fair
Photo credit: Christabel Balfour
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Press kit | 2178-01 - Press release | London Design Fair 2018: Guest Country, Material of the Year & Design from all Corners of the Globe - London Design Fair - Event + Exhibition - Mario Tsai - London Design Fair - Photo credit: Mario Tsai
Mario Tsai - London Design Fair
Photo credit: Mario Tsai
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Press kit | 2178-01 - Press release | London Design Fair 2018: Guest Country, Material of the Year & Design from all Corners of the Globe - London Design Fair - Event + Exhibition - Toru - London Design Fair - Photo credit: Toru
Toru - London Design Fair
Photo credit: Toru
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Press kit | 2178-01 - Press release | London Design Fair 2018: Guest Country, Material of the Year & Design from all Corners of the Globe - London Design Fair - Event + Exhibition - Ornamental Grace&nbsp;- London Design Fair - Photo credit: Ornamental Grace
Ornamental Grace - London Design Fair
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