London, United Kingdom, 2012-09-05 -
Miraphora Mina and Eduardo Lima, the graphic design duo of the Harry Potter film series launch The Printorium, a new venture which explores the rich visual appeal of the iconic films from an artistic perspective to create a series of collectible fine art prints.
After having met on Harry Potter film set in 2001, MinaLima developed the visual style across all eight films and helped inspire joy and wonder with the creation of hundreds of unique graphic prop designs, including the Marauder’s Map, The Daily Prophet newspaper and many items for Weasleys’ Wizard Wheezes joke shop for wizards.
Over the past twelve months, MinaLima has taken a nostalgic journey back through the film series’ graphic prop archive and selected both ‘hero’ and lesser known graphic props to reproduce as limited edition distinctive film art, all produced in their London studio.
The collection is aimed not just at Harry Potter fans, old and young, for whom the uniquely designed pieces of Harry Potter history would make treasured gifts, but also at typographic aficionados, design lovers and those looking for a characteristic and original artwork.
“The first generation of Harry Potter who grew up with the films are at that first home stage and, having outgrown the usual merchandise, are looking for something genuine and authentic from the films to display in their homes – that touch of nostalgia and history presented in a more grown up way,” says Mira. “Equally,” says Eduardo, “we’ve had emails in the past from graphic design lovers asking if they can buy props like The Daily Prophet because they’ve appreciated their unique graphic style.”
Each of the artworks was originally designed on the film set at Leavesden Film Studios, Hertfordshire England (now home to the Warner Bros. Studio Tour) between 2000 and 2010. With the designs being an integral part of the storytelling, MinaLima’s attention to detail is paramount in their work. Much historical research and experimentation with techniques is employed, from finding the perfect ageing effects to scanning old typefaces and peculiar surfaces to enrich their visual reference library.
Whilst launching with the prints listed below, the collection will grow over time to showcase the vast archive of images, some previously unseen.
All prints are produced and printed in the UK using pigment inks on 300gsm Hahnemuhle fine art paper. Each print is edition numbered and embossed. Prints come with a numbered certificate of authenticity and are gift wrapped in bespoke packaging. They are sold unframed and shipped worldwide in protective tubes.
Eduardo Lima graduated in Visual Communications in Rio de Janeiro and worked for several years in editing for the Brazilian film industry. He moved to London in 2001 to pursue a career in Graphic Design, soon landing a job on Harry Potter.
Miraphora Mina studied Film Design at The National Film School, after graduating from Central Saint Martins in Theatre Design. A career in film design followed, eventually specialising in graphic & prop design in the art departments of some of the foremost production designers.
Warner Bros, Thinkwell, Noble Collection, Harper Collins, Universal Studios Orlando, Hasbro, Chronicle Books, Insight Editions
A Fantastic Fear of Everything (2011), Gambit (2011), Harry Potter: 1 to 8 (2000 -2010), City of Ember (2008), Sweeney Todd (2007), The Seeker: The Dark is Rising (2007), The Golden Compass (2007), Notes on a Scandal (2006), Flyboys (2006), A Good Woman (2004), The Grey Zone (2001), Captain Corelli’s Mandolin (2001), Nora (1999), The Talented Mr. Ripley (1999), Notting Hill (1999), The Avengers (1998), The Legend of 1900 (1998), The Man Who Knew Too Little (1997), In Love & War (1996), The Portrait of a Lady (1996), Circle of Friends (1995)