Press Kit | no. 6386-01
Press release only in English
TOTETSU Training Institute-MOTIVE Inc. Win A' Design Awards, AZ Awards, The One Show, IDEA and more
MOTIVE Inc.
Wayfinding, Signage Design. A wayfinding system for railway builders
Totetsu Kogyo Co., Ltd., founded at the request of the former Ministry of Railways to maintain and reinforce Japan’s rail system, is a general construction company with far-reaching expertise in the field of rail-related construction.
The designer created a wayfinding system at the Totetsu Training Institute, built by the company built to help preserve its legacy of unique expertise, enhance its technological prowess, and develop highly capable human resources.
For the design motif, the designer used rail lines—the core identity of Totetsu Kogyo, which continues to thrive in the rail sector.
Due to the characteristics of the space, some of the rooms in the facility are in blind areas. The rail-line design marks flow lines to those rooms, offering affordances for spatial movement.
To capture the company’s personality with creative aesthetic accents, the designer also used rail scrap for the facility’s name sign and portions of the stairs.
On the second floor, rooms and their corresponding key cards are color-coded in the colors of the various train lines that Totetsu Kogyo services. On the key cards are lines representing small sections of track. Side by side, the cards can combine into a myriad of different route maps.
Through the design, the designer strove to create a space that would help trainees feel a sense of pride in their work.
Technical sheet
Design Category: Wayfinding System
Location: Ibaraki, Japan
Client: Totetsu Kogyo Co., Ltd.
Completion Date: December 2021
Type: Training Center
Design Firm: MOTIVE Inc.
Designer: Takuya WAKIZAKI
Photo: Takeshi SHINTO, MOTIVE Inc.
About MOTIVE Inc.
Based in Tokyo, MOTIVE Inc. was established by Takuya WAKIZAKI in 2019. The firm engages primarily in orientation design = environmental information design.
The morning sun rises to the east. The smell of the tide tells you that the sea is near. When you see the light ahead of the tunnel, you can find your way out. Takuya Wakizaki believes that humans have the ability to adapt and act in the environment by receiving the "stimulus = information" emitted by the environment.
How do the various "Stimulus = Information" in the world act on the brain, mind, and body to become the "motive" in which people adapt to their environment and act? What is the difference between information that leads to "motive" and information that does not?
Just as furniture designers draw repeatedly on the human body to make comfortable chairs, the firm draws on human ‘thinking’ and ‘motive’ to work on orientation design = environmental information design.
For more information
Media contact
- MOTIVE Inc.
-
Takuya WAKIZAKI, Representative Director
- takuya@motive.tokyo
- +81-3-5453-5128
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