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Press Kit | no. 1010-03
In the current economic environment where everyone tries to distance himself, creativity has become an essential value, as it is the fundamental element of any innovation. It is true that art excels at change, that artists look for this surprising novelty, the one that captivates but at the same time confuses businesses. Two artists reveal how to tame the unknown to imagine innovative solutions in professional situation.
Two artists, one original method
Ceramic artist France Goneau and architect Jean Verville have both exceptional careers and international diffusion. How they manage to display such creativity intrigue, to such a point that they decide to analyze their process and extract a simple and effective technique to channel creativity and induce innovation. Together they imagine a professional training that reveals a working and thinking method to develop each and everyone's creative potential.
A workshop for everyone
The objective is to allow everyone to generate innovative ideas, no matter the professional domain. Delivering training workshops within Montreal Museum of Fine Arts, the proposal pulls the participants outside the usual professional training context. With colorful notebook as only tool, they discover the functioning of the creative thought. Through theoretical notions followed by learning exercises in the museum galleries, the trainer brings them to stimulate their own creativity and innovation capacity. The highlight of this workshop is the two artists' original method that provides accessible ways and practical tips to develop creativity in the reality of the labor market.
Finally, " thinking outside the box " turns out possible.
Les ateliers matière grise will begin their second session next June. Two workshops are offered. The first one, PROFIL CRÉATIF, is dedicated to every person wishing to develop creative capacities and innovation skills in professional situation.
The second one , LEADERSHIP CRÉATIF, is created for leaders, managers, and administrators who wish to take advantage of their own creativity and team's creative potential by developing innovation skills in their organization.
Colorful notebooks to stand out
Applying this method to all his projects, architect Jean Verville designed partipants' colorful notebooks for les ateliers matière grise. Last january at the GALA DES GRANDS PRIX DU DESIGN, he received an award for those bright colored notebooks. So it just goes to show that the method works!
Since fall 2014, many small as large businesses have experimented les ateliers matière grise :
Desjardins, Pharmascience, Radio Canada, Ville de Montréal, Bombardier Recreational Products, Loto-Québec, Hydro-Québec, Victoriaville Funeral Supplies, Transcontinental, Aéroports de Montréal, Commissaires, Business Development Bank of Canada, Agence de la santé et des services sociaux de Lanaudière, Centre universitaire d’ophtalmologie de l’Hôpital du Saint-Sacrement, v2com, Teluq, Lemay Michaud architectes, Competencia, Primonial TI, Aedifica, CMC design, edp éclairage, Conseil des métiers d’art du Québec, Ordre des conseillers en ressources humaines agréés, Centre hospitalier universitaire Sainte-Justine, architecture 49, Lemay+CHA, paysages LPM, Centre Matéria, Architecturama, 360 vox, PricewaterhouseCoopers.
Les ateliers matière grise are an accredited training body by Government of Quebec Commission des partenaires du marché du travail for the purposes of the Act to promote workforce skills development and recognition.
For more information or private group workshop: email@example.com
cofounders' résumés and portfolios:
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