Press kit no. 1119-04

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Press kit - Press release - A Revolutionary Ski Brand, 100% Imagined and Made in France - La Fabrique du Ski

Press Kit | no. 1119-04

A Revolutionary Ski Brand, 100% Imagined and Made in France

Saint-Pierre-de-Chartreuse, France

La Fabrique du Ski

A new alternative to the ski industry. Artisan crafts and industrial principles. 

Paris, France, 2018-12-13 - 

La Fabrique du ski designs, develops and manufactures high-quality skis in its own factory.

Thanks to an innovative, patented process which has no equal in the current ski industry, flexibility is key.

Unburdened from the pressure of mass production, La Fabrique du Ski relies on this disruptive process and focuses on know-how, using high-end materials for their products (each customisable to make it your own).

A short distribution channel, from the workshop to the customer, allows La Fabrique du Ski to offer exceptional products, entirely made in France, for an affordable price.

 

In 2013, then based in the United States while working for a renowned ski and snowboard brand, Christian Alary took the decision to launch his own brand, nested in the heart of the French Alps.

 

Despite a challenging local production environment and the complexities of the market for a newcomer, he was adamant he could make it. Which he did, overcoming resistance to change and daring to do things differently from A to Z.

 

He then partnered with Erik Arlen and Ludo Roth, founders of Paris-based ARRO studio.

Both designers have been working worldwide and share a multidisciplinary approach of design.

Enthused by the project, they became shareholders founders.

Joining forces, they made it happen: in 2014, La Fabrique du ski was born.

 

Christian Alary’s experience combined to ARRO’s overall vision laid foundations for the brand.

The formula has proven them right; since then, International specialised press has awarded their skis on multiple occasions. Even the models names are suffused with playful rebellion: “Où tu veux quand tu veux”, “Quand la montagne s’en mêle”, or “Cherche-moi” poetically echoes the specificity of each model.

 

The adventure took a new turn when Marie Martinod joined the Fabrique du Ski and won her second silver medal at the PyeongChang 2018 Olympic Games in Half-Pipe, after having previously won twice the X-Games.

   

www.fabriqueduski.com

 

Instagram/Facebook

@LaFabriqueduSki

   

photos: Thomas Lang (Instagram @thomaslang.fr)

- 30 -

For more information

  1. www.fabriqueduski.com/
  2. www.arro-studio.com

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Press kit | 1119-04 - Press release | A Revolutionary Ski Brand, 100% Imagined and Made in France - La Fabrique du Ski - Product - On Piste ski collection - Photo credit: Thomas Lang
On Piste ski collection
Photo credit: Thomas Lang
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High-resolution image : 8.95 x 12.67 @ 300dpi ~ 5.7 MB

Press kit | 1119-04 - Press release | A Revolutionary Ski Brand, 100% Imagined and Made in France - La Fabrique du Ski - Product - "Où tu veux quand tu veux" / ALL MOUNTAIN - Photo credit: Thomas Lang
"Où tu veux quand tu veux" / ALL MOUNTAIN
Photo credit: Thomas Lang
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High-resolution image : 12.92 x 16.51 @ 300dpi ~ 2.7 MB

Press kit | 1119-04 - Press release | A Revolutionary Ski Brand, 100% Imagined and Made in France - La Fabrique du Ski - Product - Molding process stage - Photo credit: Thomas Lang
Molding process stage
Photo credit: Thomas Lang
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High-resolution image : 12.67 x 8.44 @ 300dpi ~ 4.5 MB

Press kit | 1119-04 - Press release | A Revolutionary Ski Brand, 100% Imagined and Made in France - La Fabrique du Ski - Product - The workshop in Saint Pierre de Chartreuse - Photo credit: Thomas Lang
The workshop in Saint Pierre de Chartreuse
Photo credit: Thomas Lang
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High-resolution image : 12.67 x 8.44 @ 300dpi ~ 6.7 MB

Press kit | 1119-04 - Press release | A Revolutionary Ski Brand, 100% Imagined and Made in France - La Fabrique du Ski - Product - "L'Orage gronde" / FREERIDE - Photo credit: Thomas Lang
"L'Orage gronde" / FREERIDE
Photo credit: Thomas Lang
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Press kit | 1119-04 - Press release | A Revolutionary Ski Brand, 100% Imagined and Made in France - La Fabrique du Ski - Product - Ski base before cutting and finishing process - Photo credit: Thomas Lang
Ski base before cutting and finishing process
Photo credit: Thomas Lang
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High-resolution image : 8.44 x 12.67 @ 300dpi ~ 4.2 MB

Press kit | 1119-04 - Press release | A Revolutionary Ski Brand, 100% Imagined and Made in France - La Fabrique du Ski - Product - "L'Orage gronde" / FREERIDE - Photo credit: Thomas Lang
"L'Orage gronde" / FREERIDE
Photo credit: Thomas Lang
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Very High-resolution image : 13.65 x 20.48 @ 300dpi ~ 3.9 MB

Press kit | 1119-04 - Press release | A Revolutionary Ski Brand, 100% Imagined and Made in France - La Fabrique du Ski - Product - "Loin de tout" / TOURING - Photo credit: Thomas Lang
"Loin de tout" / TOURING
Photo credit: Thomas Lang
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High-resolution image : 8.44 x 11.85 @ 300dpi ~ 5.7 MB

Press kit | 1119-04 - Press release | A Revolutionary Ski Brand, 100% Imagined and Made in France - La Fabrique du Ski - Product - "Où tu veux quand tu veux" (men & women) / ALL MOUNTAIN - Photo credit: Thomas Lang
"Où tu veux quand tu veux" (men & women) / ALL MOUNTAIN
Photo credit: Thomas Lang
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High-resolution image : 8.44 x 12.67 @ 300dpi ~ 4.9 MB

Press kit | 1119-04 - Press release | A Revolutionary Ski Brand, 100% Imagined and Made in France - La Fabrique du Ski - Product - Sublimated topsheet - Photo credit: Thomas Lang
Sublimated topsheet
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High-resolution image : 8.44 x 12.67 @ 300dpi ~ 3.5 MB

Press kit | 1119-04 - Press release | A Revolutionary Ski Brand, 100% Imagined and Made in France - La Fabrique du Ski - Product - "Tout est permis" / ON PISTE - Photo credit: Thomas Lang
"Tout est permis" / ON PISTE
Photo credit: Thomas Lang
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Very High-resolution image : 20.48 x 13.65 @ 300dpi ~ 4 MB

Press kit | 1119-04 - Press release | A Revolutionary Ski Brand, 100% Imagined and Made in France - La Fabrique du Ski - Product - "Enfin seul" / TOURING - Photo credit: Thomas Lang
"Enfin seul" / TOURING
Photo credit: Thomas Lang
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Very High-resolution image : 20.48 x 13.65 @ 300dpi ~ 4.9 MB

Press kit | 1119-04 - Press release | A Revolutionary Ski Brand, 100% Imagined and Made in France - La Fabrique du Ski - Product - CNC cutting process - Photo credit: Thomas Lang
CNC cutting process
Photo credit: Thomas Lang
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High-resolution image : 12.67 x 10.64 @ 300dpi ~ 3.7 MB

Press kit | 1119-04 - Press release | A Revolutionary Ski Brand, 100% Imagined and Made in France - La Fabrique du Ski - Product - Christian Alary / La Fabrique du Ski co-founder with Arro Studio - Photo credit: Thomas Lang
Christian Alary / La Fabrique du Ski co-founder with Arro Studio
Photo credit: Thomas Lang
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High-resolution image : 8.89 x 13.33 @ 300dpi ~ 3.4 MB

Press kit | 1119-04 - Press release | A Revolutionary Ski Brand, 100% Imagined and Made in France - La Fabrique du Ski - Product - The workshop / factory in Saint Pierre de Chartreuse - Photo credit: Thomas Lang
The workshop / factory in Saint Pierre de Chartreuse
Photo credit: Thomas Lang
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High-resolution image : 12.67 x 8.44 @ 300dpi ~ 4.6 MB

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