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Press kit - Press release - AyA Kitchens and Baths Launches CUBI – A Revolutionary Shelving Scheme Set to Transform Urban Living - AyA Kitchens and Baths

AyA Kitchens and Baths Launches CUBI – A Revolutionary Shelving Scheme Set to Transform Urban Living

Mississauga, Canada

AyA Kitchens and Baths

Toronto, Canada, 2017-02-15 -

North America’s leading cabinetry manufacturer, AyA Kitchens and Baths (AyA), has launched a shelving revolution with the debut of CUBI. Designed in partnership with the Toronto-based architectura firm PARTISANS, the concept is a response to urban expansion and densification to maximize the potential of space. The modular shelving and space divider enhances livability and optimizes functionality through a series of sculptural, cubic geometries. Recognizing the individualistic nature of each homeowner, the units offer a multi-purpose and completely customized approach to storage, walls, benches, cooking and dining surfaces, and even trusses for planting or lighting.

CUBI made it’s larger than life debut at this year’s Interior Design Show, where it received Best Booth Award. The honour joins AyA’s 2017 KBIS Innovative Showroom Award and is AyA’s third Best Booth Award from IDS in as many years, displaying the brand’s commitment to design excellence and innovation.
“Urban life is evolving,” says Dave Marcus, CEO and
founder of AyA Kitchens and Baths. “As home become smaller, the need for innovative an practical storage systems becomes evident. CUB offers homeowners a solution that will transform wit their lifestyle. CUBI has been developed in tandem with AyA’s core principal – mass customization - which ensures that each finished scheme in completely unique to meet the individual needs of the consumer.”

“CUBI is a fusion of beauty and function. When we
were developing this product with AyA, the value of
space in the current marketplace was a massive
influence on our design,” Co-founder of PARTISANS,
Alex Josephson states. “How do we maximize storage
potential in a way that resonates with modern day
homeowners? By creating a versatile system that
gave consumers total control of the design, the
scheme is created to become fully integrated in
daily life rather than just a place holder.”

Made to order from Canadian Maple, CUBI
demonstrates the art of flexibility by allowing users
to build anything from a kitchen to a garden with
the revolutionary system. With a variety of custom
accessories, CUBI introduces the concept of direct
integration – such as the ability to grow herbs and
vegetables in the kitchen, making it possible to
harvest and prepare meals in the same space.
CUBI is now available for purchase at any AyA
location throughout North America.

About AyA Kitchens

At AyA, a great kitchen starts with the customer. Every AyA kitchen is designed and made-to-order in Mississauga, Ontario, resulting in tailor-made product at a competitive price. With AyA's mass customization approach, customers get the best of both worlds – the personalization and craftsmanship of a custom kitchen with the value and quality that comes from a
150,000 sq. ft. state-of-the-art production facility. AyA offers an incomparable selection of colours, styles, and accessories to help create the ultimate living space, the heart of the home. Continually seeking to present the most innovative of designs, AyA has collaborated with numerous leading designers and firms, including Burdifilek, Hariri Pontarini Architects, II by IV Design, Cecconi Simone, The Design Agency, UNION 31, Mike Niven Interior Design, Tomas Pearce IDC, Kelly Deck, BYU Design and more. 

Voted Best Emerging Designer by Canada’s Design Exchange and Best Emerging Practice by the Ontario Association of Architects (OAA), PARTISANS is an intrepid Toronto-based studio poised to change the architecture and design landscape.
Recent works from the firm have been featured in the New York Times, Wallpaper, Dezeen, Frame, Fast Company, and designboom and won Canadian Interiors' Best of Canada Award and 2015 Project of the Year and the OAA Design
Excellence award.

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