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Press Kit
| no: 2408-01
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Press kit - Press release - Pushing Forward Design in Gaming - IELLO Games

Pushing Forward Design in Gaming

Las Vegas, United States

IELLO Games

IELLO is proud to announce that The Mysterious Forest has won the Silver medal at the first European Product Design Award!


Las Vegas, United States, 2017-06-15 -

IELLO is a company that believes in a child’s ability to appreciate the quality of a product, that is why a lot of work was put into The Mysterious Forest’s presentation as much as its contents.


Inspired by the story of The Wormworld Saga, the game emits that same sense of wonder and adventure than when you open a really good book. The design tells a story: the story on the left of the little boy Jonas, going through a mirror to a wonderful world, and the right side of the box is an invitation to participate to the story through play. 

This part of the product contains a transparent plastic tray that allows the box’s background to merge with the conveniently placed back of the cards to create a unique and engaging visual. Since the child has to literally open the wonderful world that he or she will have to go through to get the components under the plastic tray, the product’s design is part of the gaming experience by enhancing the feeling of delving into another world.


The Mysterious Forest is a boardgame in which, after going through a magical painting, young Jonas enters a fantasy world. With the help of Loki, Jonas’ best animal friend, players help him cross the Mysterious Forest and face the frightening Queen of the Draconia. The game is available in the United States, France, Germany and Italy now.

Learn to play it in this video: https://www.youtube.com/watch?v=22Je094ECsg


About IELLO

IELLO is the publisher of award-winning games such as King of TokyoWelcome to the Dungeon, The Big Book of Madness and many others for every age and gaming level. Since 2004, we take pride in bringing people together to enjoy fresh and exciting adventures designed by the most talented artists and creators out there.

Since 2012, the brand’s American subsidiary is bringing worldwide attention to the distribution of IELLO games, making IELLO a major actor in a growing industry. This success is quickly leading to market penetration in further territories such as Europe, Asia and South America.

- 30 -


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