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Press Kit | no. 2599-01
Press release only in English
Following its recent ePDA Award, and its award from the German Design Council, Wolffepack, the Orbital Backpack, has just won its 3rd international design award of the year. This makes a total of 7 international design awards across 4 continents since it launched in 2015 for this uniquely innovative design.
Wolffepack has just received a high accolade in the 2017 Product Design Awards from Good Design Australia, running since the 1950s. It has been awarded the status of 2017 Good Design® Selection in the Product Design Category.
“Simply brilliant. The Wolffepack Capture is stunningly simple to operate and beautifully designed inside and out.” Awards Jury
Wolffepack is a revolutionary new concept in backpack design. It combines a totally new functionality in an aesthetic and sleek form. Wolffepack Capture has taken the idea and adapted it for photographers, cameras and access.
It is the world's only backpack that swings all your stuff to the front but stays strapped to your back. It offers better access, more comfort and greater security wherever you are or whatever you’re doing, from commuting to cycling, hiking or skiing, photography or travel. This unique product combines the load-carrying advantages of the backpack, with the convenience and comfort of the messenger bag. Grabbing the camera becomes much easier. It’s a game-changer for making mountain chairlifts quicker. Commuting is safer and more comfortable.
In 2017 alone so far Wolffepack has also won the ePDA European Product Design Award (Wolffepack Summit – for snowsports), a prestigious 2017 German Design Council Award (Wolffepack Metro – for urban use), and now the Australian Good Design Award (Wolffepack Capture – for cameras).
Wolffepack has now won 7 international design awards across 4 continents including an ISPO Award 2016 for product excellence, following its December 2015 Good Design Award from the Chicago Athenaeum Museum of Design, and its Good Design Award 2015 from the Japan Institute of Design Promotion.
The Australian Good Design Jury comments in full:
“Simply brilliant. The Wolffepack Capture is stunningly simple to operate and beautifully designed inside and out. It has the "why hasn’t anyone thought of this before" factor. The ergonomics are spot on and the design language is sophisticated and thoughtfully restrained giving the product a high-end feel that is fit for purpose. The pack is a joy to use and brings a smile to your face the moment you put it on - just what good design should do. The design team should be congratulated and this product deserves to be recognised at the highest level.”
Wolffepack contains a patented innovation, the ingenious expetoSYSTEM, its orbital trapeze technology. This frees the load portion of the backpack to be ergonomically moved to the front and back again, using a revolutionary and super-strong cord system.
The Wolffepack backpack provides a simple solution to an everyday problem - how to get to your backpack without the hassle of having to take the straps off your shoulders. You can lower the bag on its Dyneema cords and bring your gear round to the front in one simple action.
Wolffepack launched on the market in 2015 and has run 3 successful crowdfunding campaigns on Kickstarter, including the Capture camera backpack, which smashed its Kickstarter target in just 72 hours and went on to achieve over 400% of its funding goal. With international appeal, Wolffepacks are now sold in over 30 countries worldwide, and there are tens of thousands of users all over the globe.
All the 4 Wolffepack styles are available at wolffepack.com. Wolffepack Capture retails for around £169 GBP Sterling.
David Wolffe, founder and inventor, said: “Since our Kickstarter success in 2014, we've had incredible international recognition. As a photographer myself I always thought we’d produce a design for cameras. It’s a fantastic honour to get this award from Good Design Australia. It’s more to show that Wolffepack’s design appeal has come out even better and broader than I imagined.“
Wolffepack, The Orbital Backpack
For further information please contact David Wolffe at Wolffepack Limited firstname.lastname@example.org +447796958005
Wolffepack is designed and invented by David Wolffe, previously Group Finance Director of HMV Group, who studied Engineering at the University of Cambridge. The Wolffepack story started with a seed in David’s mind while watching a struggling postman, and many years later he quit his corporate career to develop the Wolffepack backpack. After a successful initial campaign in 2014 on crowdfunding website Kickstarter Wolffepack reached 157% of its funding goal, generated preorders in 28 countries and proved the appeal of the unique concept.
David has been joined by a team of experienced bag designers and design engineers. Their start-up is based in a listed and historic building, the Hornsey Town Hall Arts Centre, in North London.
Wolffepack is available in 4 versions: Capture (26 litres approx. capacity), for cameras and access, Summit (16 litres approx. capacity), for snowsports and active access, Metro (22 litres approx. capacity), designed for urban use, and Escape (18 litres approx. capacity) designed for all-round use such as skiing, cycling, hiking, and travel.
RRP for Wolffepacks is between GBP £125 and GBP £169 at retail. The Wolffepack range is available on wolffepack.com.
Wolffepack uses the world's first orbital trapeze technology in a backpack - the patented expetoSYSTEM® (from the Latin 'I reach’) - has been developed by Wolffepack engineers to provide convenience, comfort and security in an extraordinary way.
The revolutionary design connects the bag to the straps on your shoulders with super strong cords, made from Dyneema and able to pull a load of over 300kg. These cords can be released to allow the pack to separate from the straps and then revolve around the body from back to front. Inspired by technology in the world of yachting and mountaineering, it includes a totally new rope locking and releasing system to enable the user to move the bag where and when they choose. This is wrapped together with custom ergonomics and leading edge backpack design to deliver a great user experience.
It incorporates durable, high-performance materials such as Dyneema cords (15 times stronger than steel), Kevlar and carbon fibre componentry, as well as the latest magnetic catches.
Wolffepack Capture Receives 2017 Good Design® Selection in Product Design Category.
After an extensive evaluation process involving more than 35 Australian and international design experts, the Jury have finalised their results and awarded only the best entries to receive the Good Design® Selection. The Jury set the bar very high this year with only the very best submissions receiving this level of recognition. Wolffepack Capture was one of only 244 entries to receive the 2017 Good Design® Selection and is now in the running to receive the coveted Australian Good Design Award, which will be announced at the Good Design Awards Ceremony on June 8 at the Overseas Passenger Terminal (OPT) in Sydney.
Australia’s Good Design Awards date back to the 1950's and have an enviable record of unearthing globally recognised talent and products. “The Australian Good Design Awards attracted innovative entries from all corners of the world and the standard of submissions this year has really been incredible,” said Dr Brandon Gien, CEO of Good Design Australia and Chair of the Good Design Awards program.
Capacity: 26 litres approx
Bag weight empty: 1.5kg
Dimensions: height 46cms, width 31cms, depth 18cms
Materials: Wolffepack’s system uses leading-edge materials from the high performance worlds of yachting and mountaineering. It includes Kevlar, carbon fibre, and Dyneema, which is 15 x stronger than steel and used by the military for ballistic protection. The Dyneema cords can carry a load of more than 300kg.
Colour: Heathered textured grey with red detailing
Warranty: 1 year
Retail Price: MSRP/RRP is approx. GBP £169
For more information
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