Press kit no. 2651-03

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Press kit - Press release - Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd

Press Kit | no. 2651-03

Press release only in English

Control switches by Focus SB: Traditional style smart home technology is unveiled

St Leonards, United Kingdom

Focus SB Ltd

Dry contact retractive switches compatible with low voltage technology

St Leonards, United Kingdom, 2022-03-31 - 

FOCUS SB, a leading international premium electrical accessories brand, presents its debut collection of innovative traditional style keypads featuring dry contact retractive switches and LED technology in a campaign titled 'Control switches by Focus SB'.


Developed to meet demand from luxury smart home integrators and IoT technology and design consultants, the attractive push-button dry contact retractive switches can be configured in a variety of ways to suit required functions, whether programmed for lighting and shading controls, or used with inline dimming packs. The switches can be finished to match across one of the widest ranges of electrical wiring accessories available in the luxury construction markets in the UK, China, and the Middle East today.


Designed with enough space for several switches on one faceplate, the dry contact retractive switches offer a proprietary system interface solution with a traditional aesthetic. Compatible with inline dimmers, lighting controls, and home automation, with the advantage of providing a low voltage option available in component form and LED indicator switch options, Focus SB’s dry contact retractive switches offer flexibility and style for multi-function programming including audio, selection of lighting scenes, turning lights on and off when entering or leaving a property, raising or dimming lights, and opening and closing blinds, curtains, and shutters.


Focus SB's dry contact retractive switches are available as complete products, or in button, grid, and plate component form. Options include LED switch functionality and custom text or iconography additions to the keypad plate or the square buttons via the company’s in-house bespoke laser marking service. Designers can choose up to four circular or square buttons on a single plate, and a maximum of eight buttons on twin vertical or horizontal plates, offering a simple-to-use smart solution with the convenience of configuration flexibility paired with a superior finish.


Showcasing unparalleled craftsmanship, Focus SB’s modern dry contact retractive switches are manufactured from high-quality metal base materials, and offer the same functionality solutions as the company’s innovative retractive (momentary action) switches. The keypads can be finished to match across the company's electrical accessories, enabling designers to complement metal accents and hardware throughout an interiors scheme.


This latest collection from Focus SB features smaller terminals better suited to low voltage control cables. The dry contact retractive switches offer programmable LED indicator options in red, green, and blue that work independently from the switches, and a voltage (V) terminal to enable selection of the system voltage with OFF (20-48V) and ON (5-20V).


As of Autumn 2023 the elegant keypads are available with Focus SB's Renaissance flat screwless faceplate style which comprises five finishes exclusive to the patent pending range. Dry contract retractive architrave and toggle switches have been added to the range.


Unique to the Focus SB luxury brand, every component is manufactured, tested, finished, and hand-assembled in-house by the company’s experienced engineers and artisans in East Sussex, UK.


About Focus SB

Focus SB® is an award-winning British manufacturer specialising in the in-house design, development, and hand finishing of premium electrical wiring accessories. Blending traditional artisan techniques with the latest technology, Focus SB products are specified for world-class hospitality and leisure resorts, prime residential developments, heritage buildings, royal residences, super yachts, and commercial projects. both domestically and internationally.


King's Awards for Enterprise winner for excellence in International Trade in 2023, Focus SB made history in its industry in 2017 when the company became the first and only British and European manufacturer to gain CQC factory accreditation to supply and sell wiring accessories directly from Europe to China, also gaining full CCC licence for all of its products for the Chinese marketplace.


The company’s specialist manufacturing capabilities include electrical accessory design, development, and testing; bespoke metal plate design and manufacture; specialist metal finishing, and complex supply chain project management.


Established and proven in the market, Focus SB’s centre off retractive toggle and rocker, and push button (bell push) switches, will operate with the inline dimmers of some other manufacturers. The company's double throw centre off retractive switches are suitable for both mains voltage and ELV (most on the market are only suitable for ELV).

- 30 -

For more information

  1. www.focus-sb.co.uk/

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Focus SB Customer Journey
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Press kit | 2651-03 - Press release | Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd - Product -   <p style="">4 gang keypad, 2 dry contact retractive switches with LED, Bronze Antique</p>   - Photo credit:  <p style="">Focus SB Ltd / Sally Williams Photography<br></p><p style=""></p>

4 gang keypad, 2 dry contact retractive switches with LED, Bronze Antique

Photo credit:

Focus SB Ltd / Sally Williams Photography

Download

Medium-resolution image : 9.45 x 9.45 @ 300dpi ~ 5 MB

Press kit | 2651-03 - Press release | Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd - Product -   3 gang dry contact retractive switches with LED, Bronze Antique  - Photo credit: <p>Focus SB Ltd / Sally Williams Photography</p>
3 gang dry contact retractive switches with LED, Bronze Antique
Photo credit:

Focus SB Ltd / Sally Williams Photography

Download

Very High-resolution image : 17.35 x 17.35 @ 300dpi ~ 6.9 MB

Press kit | 2651-03 - Press release | Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd - Product -   5 gang horizontal keypad, 3 dry contact retractive switches with LED, Bronze Antique  - Photo credit:   <p>Focus SB Ltd / Sally Williams Photography</p>
5 gang horizontal keypad, 3 dry contact retractive switches with LED, Bronze Antique
Photo credit:

Focus SB Ltd / Sally Williams Photography

Download

High-resolution image : 14.09 x 9.39 @ 300dpi ~ 7.7 MB

Press kit | 2651-03 - Press release | Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd - Product -   <p style="">4 gang vertical dry contact retractive switches with LED, Satin Nickel </p>   - Photo credit: <p>Focus SB Ltd / Sally Williams Photography</p>

4 gang vertical dry contact retractive switches with LED, Satin Nickel

Photo credit:

Focus SB Ltd / Sally Williams Photography

Download

High-resolution image : 16.84 x 16.84 @ 300dpi ~ 10 MB

Press kit | 2651-03 - Press release | Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd - Product -  4 gang vertical dry contact retractive switches with LED, Satin Nickel  - Photo credit:  <p>Focus SB Ltd / Sally Williams Photography</p>
4 gang vertical dry contact retractive switches with LED, Satin Nickel
Photo credit:

Focus SB Ltd / Sally Williams Photography

Download

High-resolution image : 9.39 x 14.09 @ 300dpi ~ 5.8 MB

Press kit | 2651-03 - Press release | Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd - Product -   4 gang keypad, 2 dry contact retractive switches with LED, Satin Nickel <br style="">   - Photo credit: <p>Focus SB Ltd / Sally Williams Photography</p>
4 gang keypad, 2 dry contact retractive switches with LED, Satin Nickel
Photo credit:

Focus SB Ltd / Sally Williams Photography

Download

Very High-resolution image : 19.8 x 13.2 @ 300dpi ~ 6.7 MB

Press kit | 2651-03 - Press release | Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd - Product -   4 gang keypad, 2 dry contact retractive switches with LED, Satin Brass <br style="">   - Photo credit: <p>Focus SB Ltd / Sally Williams Photography</p>
4 gang keypad, 2 dry contact retractive switches with LED, Satin Brass
Photo credit:

Focus SB Ltd / Sally Williams Photography

Download

Medium-resolution image : 9.45 x 9.45 @ 300dpi ~ 4.3 MB

Press kit | 2651-03 - Press release | Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd - Product -   4 gang keypad, 2 dry contact retractive switches with LED, Satin Brass - Photo credit: <p>Focus SB Ltd / Sally Williams Photography</p>
4 gang keypad, 2 dry contact retractive switches with LED, Satin Brass
Photo credit:

Focus SB Ltd / Sally Williams Photography

Download

Very High-resolution image : 26.31 x 17.54 @ 300dpi ~ 8.5 MB

Press kit | 2651-03 - Press release | Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd - Product -   8 gang vertical dry contact retractive switches with LED, Jordan Bronze <br style="">   - Photo credit: <p>Focus SB Ltd / Sally Williams Photography</p>
8 gang vertical dry contact retractive switches with LED, Jordan Bronze
Photo credit:

Focus SB Ltd / Sally Williams Photography

Download

High-resolution image : 9.39 x 14.09 @ 300dpi ~ 6.6 MB

Press kit | 2651-03 - Press release | Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd - Product -   4 gang dry contact retractive switches with LED, Jordan Bronze<br style="">   - Photo credit: <p>Focus SB Ltd / Sally Williams Photography</p>
4 gang dry contact retractive switches with LED, Jordan Bronze
Photo credit:

Focus SB Ltd / Sally Williams Photography

Download

Very High-resolution image : 24.42 x 16.28 @ 300dpi ~ 8.4 MB

Press kit | 2651-03 - Press release | Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd - Product -   3 gang dry contact retractive switches with LED, Jordan Bronze <br style="">   - Photo credit:  <p>Focus SB Ltd / Sally Williams Photography</p>
3 gang dry contact retractive switches with LED, Jordan Bronze
Photo credit:

Focus SB Ltd / Sally Williams Photography

Download

Very High-resolution image : 17.38 x 17.38 @ 300dpi ~ 6.5 MB

Press kit | 2651-03 - Press release | Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd - Product -   7 gang horizontal dry contact retractive switches with LED, Satin Brass<br style="">   - Photo credit: <p>Focus SB Ltd / Sally Williams Photography</p>
7 gang horizontal dry contact retractive switches with LED, Satin Brass
Photo credit:

Focus SB Ltd / Sally Williams Photography

Download

High-resolution image : 14.09 x 9.39 @ 300dpi ~ 6.9 MB

Press kit | 2651-03 - Press release | Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd - Product -   7 gang horizontal round dry contact retractive switches with LED, Satin Brass - Photo credit: <p>Focus SB Ltd / Sally Williams Photography</p>
7 gang horizontal round dry contact retractive switches with LED, Satin Brass
Photo credit:

Focus SB Ltd / Sally Williams Photography

Download

Very High-resolution image : 18.8 x 18.8 @ 300dpi ~ 7.8 MB

Press kit | 2651-03 - Press release | Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd - Product -   8 gang horizontal dry contact retractive switches with LED, Antique Brass - Photo credit: <p>Focus SB Ltd / Sally Williams Photography</p>
8 gang horizontal dry contact retractive switches with LED, Antique Brass
Photo credit:

Focus SB Ltd / Sally Williams Photography

Download

High-resolution image : 14.09 x 9.39 @ 300dpi ~ 8.8 MB

Press kit | 2651-03 - Press release | Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd - Product -   5 gang horizontal keypad, 3 dry contact retractive switches with LED Antique Brass<br style="">   - Photo credit: <p>Focus SB Ltd / Sally Williams Photography</p>
5 gang horizontal keypad, 3 dry contact retractive switches with LED Antique Brass
Photo credit:

Focus SB Ltd / Sally Williams Photography

Download

Very High-resolution image : 22.66 x 15.11 @ 300dpi ~ 5.3 MB

Press kit | 2651-03 - Press release | Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd - Product -   4 gang vertical dry contact retractive switches with LED, Antique Brass - Photo credit: <p>Focus SB Ltd / Sally Williams Photography</p>
4 gang vertical dry contact retractive switches with LED, Antique Brass
Photo credit:

Focus SB Ltd / Sally Williams Photography

Download

Very High-resolution image : 17.77 x 17.77 @ 300dpi ~ 7.5 MB

Press kit | 2651-03 - Press release | Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd - Product -   3 gang dry contact retractive switches with LED, Chocolate Bronze<br style="">   - Photo credit:  <p>Focus SB Ltd / Sally Williams Photography</p>
3 gang dry contact retractive switches with LED, Chocolate Bronze
Photo credit:

Focus SB Ltd / Sally Williams Photography

Download

Medium-resolution image : 9.45 x 9.45 @ 300dpi ~ 5.2 MB

Press kit | 2651-03 - Press release | Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd - Product -   4 gang dry contact retractive switches with LED, Chocolate Bronze<br style="">   - Photo credit: <p>Focus SB Ltd / Sally Williams Photography</p>
4 gang dry contact retractive switches with LED, Chocolate Bronze
Photo credit:

Focus SB Ltd / Sally Williams Photography

Download

Very High-resolution image : 18.94 x 18.94 @ 300dpi ~ 7.7 MB

Press kit | 2651-03 - Press release | Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd - Product -   8 gang vertical keypad, 4 dry contact retractive switches with LED, Chocolate Bronze - Photo credit: <p>Focus SB Ltd / Sally Williams Photography</p>
8 gang vertical keypad, 4 dry contact retractive switches with LED, Chocolate Bronze
Photo credit:

Focus SB Ltd / Sally Williams Photography

Download

High-resolution image : 9.39 x 14.09 @ 300dpi ~ 8.2 MB

Press kit | 2651-03 - Press release | Control switches by Focus SB: Traditional style smart home technology is unveiled - Focus SB Ltd - Product -   8 gang vertical keypad, 4 dry contact retractive switches with LED, Chocolate Bronze - Photo credit: <p>Focus SB Ltd / Sally Williams Photography</p>
8 gang vertical keypad, 4 dry contact retractive switches with LED, Chocolate Bronze
Photo credit:

Focus SB Ltd / Sally Williams Photography

Download

Very High-resolution image : 23.8 x 15.87 @ 300dpi ~ 8 MB