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Create a media accountPress Kit | no. 3564-01
Paule Bourbonnais, co-host of “Quand les murs tombent”, a new design show at Casa with Mathieu Baron, launches her surface cleaners collection, Blanche.
Clean and natural series
In her image, and in collaboration with Myriam Tellier from Planette, the designer has created a line of natural household products for her clients to protect their new living spaces. Made from 100% natural ingredients, including Marseille soap and essential oils, the cleansers are in perfect harmony with the environment. With a minimalist label, designed by graphic designer Maxime David of Le Séisme, it comes in several solid colors. The cream-coloured surface cleaner fulfills its cleanliness function on almost all materials. In green, it purifies and polishes floors, while in blue it has the power to scour bathrooms. Graphically, the name Blanche unfolds around an amber bottle made of recycled material with black caps and atomizers, which attracts attention with its design-chic appearance.
Influence and Inspiration
"As a tribute to my grandmother, Blanche, and to the scents of my childhood summers, this range of three sanitizing items reminds me of the joy and happiness of walks in the forest and the freshness of the breeze by the lake, but above all precious moments spent with my her," says Paule Bourbonnais.
Developed in collaboration with an aromatologist, this fresh and invigorating scent, with notes of conifers and citrus, seeks to dissipate tensions and stagnant energies. It frees the mind and creates inner balance. The logo, signed Paule Bourbonnais, attests to the authenticity of the products and was designed to be affixed to any other future item created or endorsed by the designer as a guarantee of quality.
The products are on sale on blancheboutique.ca and will be available in points of sale including À la Boîtes à Fleurs and Groupe Diplomate soon.
Technical sheet
Product and collection name: Blanche, signed Paule Bourbonnais
Ingredients: Water, Marseille soap, white vinegar, essential oils and baking soda.
Details: Made with 100% natural, safe and non-irritating ingredients, handmade in Quebec, vegan.
Smells: Atlas cedar, sweet orange, pink grapefruit, rosemary, balsam fir and petitgrain.
Uses: Glass, mirror, laminate, chrome, stainless steel, quartz, melamine, ceramic, engineered wood, vinyl, sink, bath, shower, bbq, etc.
Product launch date: June.
Colour: Cream, blue, and green.
Suggested price: $14.99 for 500 ml or $39.99 for the trio.
Collaborators
Designer: Paule Bourbonnais, Paule Bourbonnais design
Photographer: Olivier Hétu reference design
Graphic design: Maxime David Le Séisme
Products: Myriam Tellier, Planette
For interview requests
Paule Bourbonnais, designer of Paule Bourbonnais design (514) 886-9456, pb@paulebourbonnais.com
For product inquiries
Myriam Tellier, president and co-founder of Planette, (514) 265-3596
About Paule Bourbonnais, Host, Designer, Senior Reference Design Partner, and President of Paule Bourbonnais Design
A graduate of UQAM in environmental design, Paule Bourbonnais opened her practice in interior design in 1995. Nominated for the prestigious Grands Prix du Design and Concours Commerces Design Montréal for various projects, she is the recipient of a Platinum award and gold and silver winners internationally. In 2006, she began a specialty in communication at École Promédia. Since then, she has passed on her knowledge through radio (Cibl, nrj), television (Quand les murs tombent, Casa tva, Des Idées de Grandeur), writing (Coup de Pouce, tc and Chez Soi, tva publications) or the Web (Plan D with Émilie Cerretti, Chez Soi Casa, and reference design). A video production company, created in 2011 with her husband, Olivier Hétu, has a prestigious clientele, including: The Montreal Science Centre, the Old Port of Montreal, The Maman Dion Foundation, and Ebc inc.
A recipient of the Governor General's Medal for Caring, Paule Bourbonnais also carries out high-end projects, such as the residences of Georges St-Pierre, des Tournois, Gore, La Résidence O, and the Du Fleuve project.
Myriam Tellier, President and co-founder of Planette
Planette is a family-run SME in Laval, Quebec that specializes in the manufacture and distribution of household products based on Marseille soap with 72% olive oil. The mother-daughter duo has revived and modernized grandmother's recipes which, despite their proven effectiveness, have not been able to survive technological development and the current pace of life advocating ease and accessibility. Highly inspired by ancestral recipes, several years of research have allowed the company to reinvent its great classics so that they address the environmental issues of their time, as well as the level of performance needed by today's families.
Planette introduced Marseille soap 72% olive oil, a European natural soap made from olive oil, which is recognized for its miraculous cleansing, antiseptic, and degreasing properties. Not only are the company's products made from 100% natural ingredients, but their scents are made with essential oils chosen for their household properties, increasing their effectiveness in comparison to chemical products.
Maxime David, Creative Director and Partner, Le Séisme
Le Séisme is a design and Web studio with a strong interest in culture, innovation, and technology. The studio's creativity is matched only by the curiosity of its people, who like to vary the types of projects and sectors of activity in which they collaborate. Le Séisme believes in the power of design, and the studio is committed to creating effective, sensitive, and thoughtful communications.
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