Press kit no. 3564-01

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Press kit - Press release - Blanche, Signed Paule Bourbonnais - Blanche Boutique

Press Kit | no. 3564-01

Blanche, Signed Paule Bourbonnais

Montreal, Canada

Blanche Boutique

Trendy, natural, and powerful cleaning products with cheerful scents.

Montreal, Canada, 2023-05-16 - 

Paule Bourbonnais, co-host of “Quand les murs tombent”, a new design show at Casa with Mathieu Baron, launches her surface cleaners collection, Blanche.


Clean and natural series

In her image, and in collaboration with Myriam Tellier from Planette, the designer has created a line of natural household products for her clients to protect their new living spaces. Made from 100% natural ingredients, including Marseille soap and essential oils, the cleansers are in perfect harmony with the environment. With a minimalist label, designed by graphic designer Maxime David of Le Séisme, it comes in several solid colors. The cream-coloured surface cleaner fulfills its cleanliness function on almost all materials. In green, it purifies and polishes floors, while in blue it has the power to scour bathrooms. Graphically, the name Blanche unfolds around an amber bottle made of recycled material with black caps and atomizers, which attracts attention with its design-chic appearance.


Influence and Inspiration

"As a tribute to my grandmother, Blanche, and to the scents of my childhood summers, this range of three sanitizing items reminds me of the joy and happiness of walks in the forest and the freshness of the breeze by the lake, but above all precious moments spent with my her," says Paule Bourbonnais.


Developed in collaboration with an aromatologist, this fresh and invigorating scent, with notes of conifers and citrus, seeks to dissipate tensions and stagnant energies. It frees the mind and creates inner balance. The logo, signed Paule Bourbonnais, attests to the authenticity of the products and was designed to be affixed to any other future item created or endorsed by the designer as a guarantee of quality.


The products are on sale on blancheboutique.ca and will be available in points of sale including À la Boîtes à Fleurs and Groupe Diplomate soon.

Technical sheet

Product and collection name: Blanche, signed Paule Bourbonnais

Ingredients: Water, Marseille soap, white vinegar, essential oils and baking soda.

Details: Made with 100% natural, safe and non-irritating ingredients, handmade in Quebec, vegan.

Smells: Atlas cedar, sweet orange, pink grapefruit, rosemary, balsam fir and petitgrain.

Uses: Glass, mirror, laminate, chrome, stainless steel, quartz, melamine, ceramic, engineered wood, vinyl, sink, bath, shower, bbq, etc.

Product launch date: June.

Colour: Cream, blue, and green.

Suggested price: $14.99 for 500 ml or $39.99 for the trio.


Collaborators

Designer: Paule Bourbonnais, Paule Bourbonnais design

Photographer: Olivier Hétu reference design

Graphic design: Maxime David Le Séisme 

Products: Myriam Tellier, Planette


For interview requests

Paule Bourbonnais, designer of Paule Bourbonnais design (514) 886-9456, pb@paulebourbonnais.com


For product inquiries

Myriam Tellier, president and co-founder of Planette, (514) 265-3596

myriam@planette.ca

About Paule Bourbonnais, Host, Designer, Senior Reference Design Partner, and President of Paule Bourbonnais Design

A graduate of UQAM in environmental design, Paule Bourbonnais opened her practice in interior design in 1995. Nominated for the prestigious Grands Prix du Design and Concours Commerces Design Montréal for various projects, she is the recipient of a Platinum award and gold and silver winners internationally. In 2006, she began a specialty in communication at École Promédia. Since then, she has passed on her knowledge through radio (Cibl, nrj), television (Quand les murs tombent, Casa tva, Des Idées de Grandeur), writing (Coup de Pouce, tc and Chez Soi, tva publications) or the Web (Plan D with Émilie Cerretti, Chez Soi Casa, and reference design). A video production company, created in 2011 with her husband, Olivier Hétu, has a prestigious clientele, including: The Montreal Science Centre, the Old Port of Montreal, The Maman Dion Foundation, and Ebc inc.


A recipient of the Governor General's Medal for Caring, Paule Bourbonnais also carries out high-end projects, such as the residences of Georges St-Pierre, des Tournois, Gore, La Résidence O, and the Du Fleuve project.


Myriam Tellier, President and co-founder of Planette

Planette is a family-run SME in Laval, Quebec that specializes in the manufacture and distribution of household products based on Marseille soap with 72% olive oil. The mother-daughter duo has revived and modernized grandmother's recipes which, despite their proven effectiveness, have not been able to survive technological development and the current pace of life advocating ease and accessibility. Highly inspired by ancestral recipes, several years of research have allowed the company to reinvent its great classics so that they address the environmental issues of their time, as well as the level of performance needed by today's families.


Planette introduced Marseille soap 72% olive oil, a European natural soap made from olive oil, which is recognized for its miraculous cleansing, antiseptic, and degreasing properties. Not only are the company's products made from 100% natural ingredients, but their scents are made with essential oils chosen for their household properties, increasing their effectiveness in comparison to chemical products.


Maxime David, Creative Director and Partner, Le Séisme

Le Séisme is a design and Web studio with a strong interest in culture, innovation, and technology. The studio's creativity is matched only by the curiosity of its people, who like to vary the types of projects and sectors of activity in which they collaborate. Le Séisme believes in the power of design, and the studio is committed to creating effective, sensitive, and thoughtful communications.

- 30 -

For more information

  1. www.blancheboutique.ca
  2. www.paulebourbonnais.com

Media contact

  • Paule Bourbonnais Design
  • Paule Bourbonnais President of Blanche, host and designer
  • pb@paulebourbonnais.com
  • 1-514-886-9456

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Press kit | 3564-01 - Press release | Blanche, Signed Paule Bourbonnais - Blanche Boutique - Product - Lifestyle Multipurpose - Photo credit: Olivier Hétu, reference design
Lifestyle Multipurpose
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Press kit | 3564-01 - Press release | Blanche, Signed Paule Bourbonnais - Blanche Boutique - Product - Blanche label - Photo credit: Olivier Hétu, reference design
Blanche label
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Press kit | 3564-01 - Press release | Blanche, Signed Paule Bourbonnais - Blanche Boutique - Product - Trio - Photo credit: Olivier Hétu, reference design
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Press kit | 3564-01 - Press release | Blanche, Signed Paule Bourbonnais - Blanche Boutique - Product - Bathroom Cleaner - Photo credit: Olivier Hétu, reference design
Bathroom Cleaner
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Press kit | 3564-01 - Press release | Blanche, Signed Paule Bourbonnais - Blanche Boutique - Product - Lifestyle Trio - Photo credit: Olivier Hétu, reference design
Lifestyle Trio
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Press kit | 3564-01 - Press release | Blanche, Signed Paule Bourbonnais - Blanche Boutique - Product - Floor cleaner - Photo credit: Olivier Hétu, reference design
Floor cleaner
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