Goodland, a new brand dedicated to creating a line of design-forward, immersive outdoor living products, today launches its first product: a wood-burning hot tub. Founded by furniture maker and designer, Craig Pearce, Goodland creates well-designed, minimalist products for cabin, cottage, or home.

Inspired by the power of everyday rituals, each product at Goodland is conducive to slowing down and connecting with nature through stimulation of the senses and the delivery of distinct experiences. By creating a meaningful reason to pause, Goodland’s products encourage a slower, more considered life. Each object in Goodland’s line is thoughtfully created using a minimalist aesthetic and deep attention to detail. Ease of assembly, durability, and sustainability are emphasized throughout the collection.

Goodland’s first offering — a wood-burning hot tub — has officially begun accepting orders. Crafted in Canada and designed to emphasize quality and essentialism, the soaking tub is made entirely from recyclable materials, including aluminum, western red cedar, and oak. Sustainability is top of mind, and the tubs are an alternative to typical hot tubs made of non-recyclable materials that require the use of chemicals. Beyond simply a hot tub, the wood-burning tub celebrates the entirety of the experience — gathering fallen branches, cutting wood, heating the water — and the connection with nature that’s involved.

“The products we've designed at Goodland are about the experience, not just the reward. It's about creating meaningful rituals that put the value on pleasure over productivity, and enable us to find pause and connection.” says Craig Pearce, Goodland.

Goodland is Pearce’s newest venture after establishing the successful home furnishing brand, Union Wood Co, back in 2009. “For so many of us, it’s easy to let work and success take priority over slowing down. Goodland was created to encourage us all to find pause and immerse ourselves in the natural world, which is something that we don't do enough of.”

At the intersection of good design, nature, and connection, Goodland is redefining outdoor living through experiential objects that help us bridge the connection between ourselves and nature. Goodland’s upcoming line of products includes bath accessories, an outdoor oven, and a bird feeder, all set to launch in 2022.

Technical Specifications

Name: Wood Burning Hot Tub

Materials: Marine Aluminum, Western Red Cedar

Dimensions: 40"W x 92"L x 28"H (Seats a small family)

Heat Source: Wood Burning

Designer: Craig Pearce

Product Launch Date: Nov 1st, 2021

Price: $5795usd

About Goodland
Launched in the fall of 2021, Goodland is a brand of premium and immersive outdoor living products. Focusing on thoughtful design, minimalism, and quality materials, each product in Goodland’s line is dedicated to fostering harmony between people and place. Goodland emphasizes the art of pause — creating well-designed objects that give people a reason to slow down and engage with the world around them.