Tafisa is pleased to announce ICONIQ, a new collection of decorative surfaces made of melamine (TFL) and high-pressure laminate (HPL), unveiled during the very first Montreal Design Week. Based on synchronized embossing technology, the collection offers a fresh take on wood, in which the pattern and texture align precisely.

Technology that brings look and feel into alignment

Tafisa specializes in the manufacture of particleboard and decorative surfaces. The company manufactures its decorative panels at its Lac-Mégantic plant, the largest of its kind in North America. The company primarily supplies materials for kitchens, furniture, office furnishings and built-in cabinetry, working in collaboration with cabinetmakers, manufacturers and distributors.

With ICONIQ, Tafisa showcases a technology in which it has developed deep expertise over the past ten years: synchronized embossing. The technology is based on the principle of exact alignment between the printed pattern and textured surface. All visible wood grain extends into the material, creating continuity that can be touched.

“The design and texture are developed together. Each detail you see is found in the surface. This precision results in a more authentic look, closer to the feel of natural wood,” explains Pierre-Luc Bérubé, Vice President of Sales and Marketing at Tafisa Canada.

Oak as a unifying theme

The choice of oak as the foundation of the collection stems from a desire to work with a widely recognized reference in the world of interior design. Oak is a species found in many settings, allowing for the exploration of different tones without sacrificing consistency.

The collection comes in six wood tones, ranging from pale blond to deep brown. Two solid colours – a black and a pale, slightly greyish beige – round out the collection. The different options are designed to complement compositions where wood tones and textures harmonize within a project.

“Oak is a natural choice. It appears in numerous projects and a variety of contexts. It’s a wood that transcends trends, making it a solid foundation for a collection,” says Mr. Bérubé.

A launch during Montreal Design Week

The collection’s launch began in March 2026 on the company’s digital platforms, before gradually rolling out through a North American tour to distributors and design professionals. The first samples have been distributed, with full distribution to follow in spring and early summer.

Introducing ICONIQ during the first Montreal Design Week was a key part of the launch. As a partner of Index-Design and its Complètement Design trade show for several years, Tafisa sees the event as an opportunity to strengthen its ties with the design and architecture community, while contributing to the success of a defining event for Quebec’s creative sector.

“Montreal Design Week is an important showcase for us. It’s a way to support the local community, highlight designers’ work and create a meeting place centered on materials and projects,” Mr. Bérubé notes.

The event has allow professionals to discover the new collection first hand, ahead of its release through distribution channels.

“A picture can give you a general idea, but when you handle a board you truly understand the difference. Touching it confirms what you see and reveals what makes the collection truly iconic,” he says.