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Press Kit | no. 675-15
Ædifica is expanding its integrated services offering with new expertise in PLACEMAKING. In perfect alignment with the firm’s renewed vision, this key addition responds to the growing needs of clients for highly integrated, sustainable and inspiring mixed-use urban projects. It will deliver a personalized strategic consulting experience driven by Design Intelligence, data and “Brandscaping”. The new team will leverage our expertise in architecture, urban design, urban planning, planning, real estate development and landscape architecture to design urban ensembles of all types and scales.
“With our extensive experience in the design and delivery of large urban environments such as the Quartier des spectacles, the Palais des Congrès and the Complexe des sciences Pierre-Dansereau (UQAM), it was only natural for Ædifica to deploy this expertise in a more formal manner to better serve our clients and our communities. Our unique “Placemaking” approach will ensure project success in a context where social acceptability and approvals are getting increasingly complex,” says Michel Lauzon, Ædifica's President.
Ædifica is proud to announce that seasoned urban planner Samir Admo will lead the team as acting Director. Samir has extensive experience in urban design and planning, heritage, community outreach and real estate. His unique outlook on urban matters has been fashioned by participatory design and inclusive development approaches, where he has designed and led citizen ideation activities, co-design “charrettes” and public consultations in order to create projects rooted in their respective communities. His “open-source” professional approach is therefore in perfect continuity with Ædifica's vision.
"Following recent collaborations with Ædifica, I am very excited to contribute to the firm's new vision and to realize its ambitions in the urban sphere. The combination of my expertise with its integrated team of architects, designers and engineers will allow us to imagine and carry out innovative urban projects that are both strategic and emphatic to address today’s pressing issues, thanks to an approach that promotes collaborative urban planning and creative thinking," says Samir Admo.
Several major mandates have already been entrusted to our new team, including the Renewal of Marché Central, and the new masterplan for Laval’s Cité des Biotechs; testifying to the power of our singular "Placemaking" approach. It allows Ædifica to bring to market a unique intelligence on urban and environmental issues that will ensure project success and help build a brighter future for our communities.
Founded in 1985, Ædifica is a collective of design professionals and experts driven by a shared ambition of creating inspiring, meaningful and enduring built spaces. Delivering projects of all shapes and sizes across the Americas, Ædifica leverages the synergy of its design intelligence to the benefit of for users, organizations and communities.
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